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Logistics

How Porter built a universal appeal with small business owners

How Porter built a universal appeal with small business owners
How Porter built a universal appeal with small business owners
Image credit: Company

Synopsis

Porter’s 10-year story is a rigorous sequence of product market fits — from solving the basics to now solving specialised, nuanced needs of SMEs. How did this intra-city logistics player build a universal connect with small business owners, its biggest customers? Here’s a deep dive.

It was one of those afternoons of lockdown days in 2020. I got a random call from someone who wanted help with ‘logistics’. He needed a tempo to carry food packets and water bottles to people waiting for their respective turns at a crematorium in Bengaluru. The voice on the other side was desperate: “Do you know someone at Porter?” I assured, I will try and call Pranav Goel. Without much thought, Goel said, “Please WhatsApp the guy’s number. We
( Originally published on Feb 25, 2025 )
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The Economic Times