Stork’s Post

🌟 Behind the Glitz: The Business of the Met Gala 🌟 Each year, the Met Gala not only dazzles us with extravagant fashion but also serves as a pivotal event in the marketing and business world. But what really goes on behind the scenes of this iconic event? Let's dive into the business and marketing brilliance behind the Met Gala. 👗 Fashion Meets Philanthropy: At its core, the Met Gala is a fundraiser for the Metropolitan Museum of Art's Costume Institute in New York City. It's a critical source of funding, highlighting the seamless blend of culture and commerce. 🤝 Brand Partnerships & Sponsorships: The event offers immense exposure, making it a golden opportunity for brands to align with the glamour. Sponsorships and partnerships are crucial, with past events sponsored by high-profile names that ensure media coverage and public attention. 📈 Marketing & Media Exposure: The Met Gala provides unparalleled promotional opportunities. Celebrities and their outfits create a media frenzy that translates into significant brand visibility. Every photo shared and discussed extends the reach of the participating brands exponentially. 🌍 Social Causes and Awareness: Themes often reflect broader social issues, offering a platform for awareness and engagement. This intertwining of fashion, celebrity, and philanthropy creates a powerful narrative that resonates globally. 🔗 At Fixels Media, we understand the power of such high-profile events and their ripple effect on brand growth and recognition. Just like the Met Gala, our strategies are designed to position brands at the forefront of their industry, ensuring they capture the spotlight in crowded markets. Our involvement in projects that require a deep understanding of cultural trends and consumer engagement parallels the strategic undertakings behind grand events like the Met Gala. For a deeper look into the Met Gala, including insights on invites and attendee strategies, check out the comprehensive article by Olivia Singh, Michelle Mark, and Amanda Krause on Business Insider, titled "Everything you need to know about the Met Gala: What it is, who can go, how celebrities get invited, and more." 🔗 Read the full article here https://lnkd.in/d3ji7vFK #MetGala #BusinessOfFashion #MarketingStrategy #FixelsMedia

Rethinking the Red Carpet -  Are Fashion and Film's Biggest Events Still Relevant Today? While scrolling on social media a few weeks ago, I noticed quite a lot of backlash against celebrities and influencers attending the Met Gala. The public criticized them for being out of touch, making me wonder: are the most anticipated events of the year outdated now? The Met Gala, officially known as the Costume Institute Gala, began in 1948 as a fundraising dinner for the Costume Institute of the Metropolitan Museum of Art in New York City. It supports the preservation and celebration of fashion as an art form, providing educational insights into fashion history and cultural significance. Media coverage highlights fashion as artistic expression and cultural dialogue. Over the years, the event has grown significantly, raising a record-breaking $17.4 million in 2023! Today, in the 21st century, do we need that amount of money to preserve costumes? As society’s values evolve, can this influential event, with tickets ranging from $30,000 to $275,000, align more with contemporary values of sustainability, diversity, and social responsibility? Emphasizing environmentally conscious fashion and partnerships with humanitarian organizations could enhance its impact! We can also talk about the Oscars, officially known as the Academy Awards. Created in 1929 by the Academy of Motion Picture Arts and Sciences (AMPAS) to honour outstanding achievements in the film industry, this event has grown from a modest 270-guest dinner to a global spectacle watched by millions. Despite significant cultural and political moments like Marlon Brando's refusal of his award in 1973, protesting against Hollywood's portrayal of Native Americans, and the "Oscars So White" controversy, highlighting the lack of diversity in nominations, much remains to be done in terms of equity, diversity, and inclusion (EDI). While the Oscars are not primarily philanthropic, the AMPAS engages in charitable activities, supporting film-related educational and cultural projects. However, the event has become overly commercialized, focusing more on spectacle and less on artistic merit, overshadowing smaller, deserving films. Is it worth watching hours of elitist people eating and drinking while talking about their achievements? The decline in television ratings in recent years also raises concerns about its future and suggests it might be time to evolve. We can’t deny that these events stand as a testament to the power of fashion and cinema to bring people together in celebration of artistic innovation and achievement. However, there is still a long way to go in terms of diversity, sustainability, and inclusivity. I truly believe these events must evolve and adapt to reflect our changing world. Read more on our website! #eventplanning #eventmanagement #eventtrends #eventmarketing #corporateevents #fashionindustry #fashiontrends #metgala #oscars #fashiondesign #fashionmarketing #fashioninspiration

At the Met Gala, the Fantasy Was Intact. Despite threats of disruption from protests, the Condé Nast union and TikTok’s legal woes, the event continued as planned with attendees dazzling in bespoke and archival ensembles. Instead, the carpet resembled a lush garden, with a number of the attendees taking a literal approach to the “Garden of Time” dress code with floral-covered looks. The Met Gala is fashion’s undisputed biggest night of the year; but 2024 has brought forth more tough competition, driven by standout looks at the Academy Awards and buzzy press tours for films like “Challengers” and “Dune 2.” Red carpet-centric discussion online was up 12.4 percent in the first four months of the year compared to the same period last year, according to social media analytics firm Brandwatch. Despite greater opportunity to make a splash at smaller events, brands still consider the Met Gala an “excellent business opportunity,” said Chavarria, which could generate meaningful impact and awareness for brands of all sizes. #metgala #metgala2024 #nyc #luxuryfashion #balenciaga #thombrowne #chanel #fashionbusiness #loewe #margiela #fashiondesigner #fashionawards

Ahir vam estar a l'estrena de Fashion Freak Show by Jean Paul Gaultier... 🧸🎥 🤩 Teatre Coliseum @balanaenviu Visibilitza les teves accions de marketing. Treballem amb tú !! 🎥👁️😎 #marca #marketing #contenidodigital #videos #videoscorporativos #videoscomerciales #videoeventos #estrategiasdemarketing #publicidad

Before the 1940s, Paris was the fashion capital. American designers, editors and buyers traveled there often for inspiration. But then came World War II, making the glamorous world of haute couture suddenly out of reach. That’s when Eleanor Lambert stepped in. She wasn’t just a publicist; she was a game-changer who saw an opportunity to shift the spotlight. In 1943, she launched the first ever “ Press Week ” which was the precursor to the Fashion Week. A cultural phenomenon and a major economic driver. Surprised that Fashion Week wasn’t born in Paris? Imagine: a global fashion movement emerging at a time when travel to Paris wasn’t even an option. Lambert was ahead of her time, seeing fashion not just as clothing but as culture, art, expression & global business. She pretty much built the foundation of the fashion industry we know today. That is not all. The Met Gala was also established by her in 1948 as a fundraiser for the newly founded Costume Institute to mark the opening of its annual exhibit. Fashion PR didn’t exist before Eleanor Lambert. She essentially invented the role, pioneering the art of branding designers, organizing events & creating hype from scratch. Moral of the story:  Innovation thrives in adversity. If you can spot opportunities where others see obstacles, you are a visionary. And with the right vision even the biggest traditions can be reimagined. Interesting facts:  - Hard to believe, but back then, cameras were rarely allowed at these events due to fears of designs being copied. - Eleanor celebrated her 100th birthday in 2003. Think about that: she had a seven decade career, influencing generations of designers, journalists and cultural tastemakers. - She was so passionate about her work that she never officially retired. - NY Fashion Week alone generates over $900 million annually, including hotel stays, transportation and retail spending. - The first Met Gala was centered around a midnight supper with tickets priced at 50 dollars each. - The events Lambert created; New York Fashion Week & The Met Gala; are widely regarded as two of the most significant events in the fashion industry, and among the biggest in the world. How powerful is that! #Events #FashionHistory #NYFW #METGALA

🎱 MARKETING LESSONS from the 2024 LACMA Art+Film Gala 🎱 At BL8K, we’re inspired by events that blend fashion, art, and impactful marketing. Here’s what brands can learn from LACMA’s standout evening in terms of creating a memorable marketing experience: 1. STRATEGIC BRAND PARTNERSHIPS: Gucci's sponsorship defined the event’s luxury tone and amplified its visibility. Lesson: Align with partners that elevate your brand. 2. ATMOSPHERIC STORYTELLING: The iconic Urban Light installation set the perfect scene for Gucci’s collection, reinforcing brand storytelling. This installation has become an iconic symbol. Takeaway: Curate settings that enhance your brand's message. 3. EXCLUSIVE EXPERIENCES: From the guest list to the ambiance, exclusivity created allure. Tip: Offer VIP feels that resonate with your audience. 4. PURPOSE-DRIVEN MARKETING: Raising $6.4M+ (the event's fundraising record) for LACMA, the event showed that philanthropy builds brand value. It was a platform for good. Insight: Socially-conscious consumers seek brands that give back. 5. AUTHENTICITY OVER PERFECTION: Unforgettable fashion moments reminded us that bold, authentic storytelling connects best with audiences. It wasn’t about polished perfection and it felt unapologetically unique which resonates more deeply with the audience especially today. For more insights, check out our latest article on the Best Fashion Moments at the 2024 LACMA Art+Film Gala! https://lnkd.in/gJb9QD_H #MarketingTips #FashionMarketingTips #LACMA #BL8K #FashionEvents

The connection between the business of movies and the business of fashion is blurring, and how! Festival de Cannes #Cannes 🎥 What's the connection between the Festival de Cannes, traditionally simply a movie-watching fortnight, and the uptick in fashion? As of 2024, Saint Laurent, under Kering, is heavily investing in film production, co-producing Jacques Audiard's "Emilia Perez" and other films. This represents a shift from traditional product placement to deeper involvement in cinema. The luxury brand aims to connect with consumers through film, leveraging the platform for soft power rather than direct commercial gain, a very non-traditional approach to #marketing. The approach aligns with Kering's long-term investment in cinema, highlighted by its Women in Motion program and acquisition of a stake in Creative Artists Agency (CAA). Historically a showcase for movies, Cannes Film Festival has become an unofficial fashion week with its red carpet and seaside photo ops. Chopard has thus chosen the time to unveil a #hautecouture line, similar to what Versace did last year with a collaboration with Dua Lipa, highlighting the festival as a convergence point for influential figures in the industry. The choice of #Cannes for these premieres reflects a strategic move to leverage the festival's high-profile audience and media coverage. #Fashion #FashionBusiness #CannesFilmFestival #FestivaldeCannes 🔗 Read more in The New York Times. Preview of my alice + olivia overcoat and Saint Laurent jewelry #collaboration in Cannes, shot by The Stylograph for Getty Images.

Tommy Hilfiger just hosted an iconic fashion week showdown on a former Staten Island Ferry boat 🚢, and it's a masterclass in strategic thinking and bold innovation! Imagine this: blending nautical themes with NYC landmarks and live music to create a memorable, buzz-worthy event. At first glance, it may seem like just another flashy marketing move. But let’s break down the strategy: 1️⃣ **Unexpected Venues Captivate Audiences:** In a world saturated with conventional runway shows, unique venues make a massive difference. Think about how you can apply this to your next project. Is there an unconventional setting that will elevate your product, service, or message? 2️⃣ **Leverage Cultures and Icons:** By tying in the iconic NYC and maritime elements, Tommy Hilfiger resonates with the audience on deeper cultural levels. How can you incorporate local or cultural elements into your strategy to enhance connection? 3️⃣ **Layered Experiences:** The event wasn’t just a runway show; it was an experience with live music, creating multi-sensory engagement. Whenever you plan your next meeting, product demo, or presentation, consider how you can engage multiple senses to leave a lasting impression. Challenge: Think of an upcoming project and brainstorm how you can make it unexpectedly memorable. Share your ideas in the comments! ✨ Elevate your strategy and see the extraordinary unfold. #FashionWeek #Innovation #StrategicThinking #BusinessGrowth #TommyHilfiger

As the excitement builds for the Paris 2024 Olympics, it's fascinating to see how the fashion and beauty industries are gearing up to shine. This year, brands like Louis Vuitton, Dior, and Givenchy are not just spectators but active participants, creating over 3,000 custom pieces for the event. It's a unique convergence of sports and luxury, with LVMH leading the charge. How do you think this blend of luxury and athletics will influence future brand collaborations? #Olympics2024 #LuxuryFashion #BrandStrategy #Marketing #FashionInnovation #ParisOlympics

Is Louis Vuitton Turning Into a Music Production Company? With Pharrell Williams as Louis Vuitton’s Men's Creative Director and the recent appointment of Felix from K-pop group Stray Kids as a brand ambassador, Louis Vuitton seems to be orchestrating a fascinating crossover between luxury fashion and music. But what’s really going on here? Let’s break it down: 1️⃣ Pharrell’s Influence: Pharrell isn’t just a musician; he’s a cultural icon whose career blends art, music, and fashion seamlessly. His role at LV signals a bold step toward making music and lifestyle an integral part of the brand's DNA. His debut collections have already felt like concerts on the runway. 2️⃣ Felix’s Global Appeal: By bringing Felix on board, LV taps into the unstoppable force of K-pop and its devoted fandoms. Felix embodies a youthful, global energy that aligns perfectly with Louis Vuitton’s push to stay relevant to Gen Z and Millennials. 3️⃣ Fashion as Performance: Pharrell’s vision transforms the brand into more than a fashion house—it’s now a multi-sensory experience. Think of LV’s recent campaigns and shows: music drives the storytelling, making the clothes part of a larger cultural conversation. 4️⃣ A Strategic Play for Culture: Louis Vuitton isn’t producing music, but it’s positioning itself as a brand that creates and curates cultural moments. By aligning with icons like Pharrell and Felix, LV ensures it stays at the center of what’s now and next. The Takeaway 👇🏻 Luxury today isn’t just about products; it’s about lifestyle, identity, and culture. Louis Vuitton understands that to dominate the future, they need to be more than a fashion brand — they need to be a cultural powerhouse. Is this a smart move or a risky shift? Can luxury brands balance fashion and cultural production? Let’s talk in the comments! 👇 🔗 Link to the video in the comments #LouisVuitton #PharrellWilliams #Felix #LuxuryMarketing #BrandStrategy #FashionAndMusic #CulturalBranding