BL8K’s Post

In a world where even iconic logos like Chanel and Gucci can appear similar, ensuring your brand stands out is essential. Memorable brands are built on unique identities that set them apart from the rest. Take a moment to reflect on what makes your brand unique and how you can emphasize those elements in your visual identity. Think: differentiate to dominate. #Branding #BrandDifferentiation #LuxuryBrands #Chanel #Gucci #VisualIdentity

What happens when a symbol of ultra-luxury that sets you back $8,500-$2M generates the same excitement as its $78 mass-market counterpart? The answer really makes you think about brand value and perception. We talk about the Hermès vs. Walmart dupe debacle that has taken TikTok by storm here: https://lnkd.in/g_5-kEMy #RetailTrends #LuxuryBrands #Marketing #GenZ For more, follow: Me - Vasa Martinez My Agency - growthbuster My Soda - Perfy

The Silent Luxury War: Protecting Brand Equity in the Trademark Arena In luxury, a brand name is more than a label—it’s a promise, an identity, and the cornerstone of exclusivity. Yet, as trademark disputes in fashion and beauty rise, the fight for identity is becoming critical. For CMOs of luxury brands, these disputes aren’t just legal battles—they’re about safeguarding what your name represents: aspiration, legacy, and cultural relevance. As Marty Neumeier said in The Brand Gap, “The only sustainable advantage is brand equity.” When your trademarks—logos, colors, or taglines—become commonplace or co-opted, you risk losing the distinctiveness that makes your brand irreplaceable. The solution? Build a brand so unique that it transcends the symbols it owns. Think Tiffany Blue. Think the Hermès Birkin. These aren’t just trademarks; they’re cultural icons. CMOs, ask yourself: Are we protecting not just our brand’s assets but the deeper equity they represent? In luxury, your name is never just a name—it’s your empire. #LuxuryBranding #TrademarkProtection #BrandEquity #CMOInsights #LuxuryMarketing #FashionBusiness #BrandIdentity #StrategicBranding #BrandStrategy #LuxuryInnovation

If you’re a luxury brand, you definitely want to attract high end sales Butttt you can’t do that if your brand is not perceived as luxurious So how can we fix this 👇🏽 It’s simple really, that is if you’re guided Start by fixing your brand visual perception Brands like Louis Vuitton, Lexus, Chanel… uses a bold and elegant appeal to give their fans a sense of belonging; like an upperclassmen feel. So what can you do to pull that off too? Check comments for details #branding #luxurybrand #contentmarketing #brandcommunication

👠 Why does the devil wear Prada? What makes luxury brands like Prada, Hermès, and Chanel stand out in a sea of products? While visionary design plays a role, the real magic lies in how these brands masterfully embed themselves into pop culture. They don’t just sell products—they sell a lifestyle, an aspiration, a slice of high society. Take the iconic scene in 'Breakfast at Tiffany's' where Audrey Hepburn gazes into the Tiffany & Co. window. It wasn’t just a memorable moment in cinema; it was a brilliant piece of product placement that cemented Tiffany's place in cultural history. Similarly, Chanel's presence in "Gossip Girl" wasn’t just about fashion—it was about creating a narrative that aligned the brand with the opulence and allure of high society. Luxury brands understand that effective marketing goes beyond traditional advertising. It’s about creating a narrative that resonates with the audience on a deeper level, making them feel like they’re buying into more than just a product—they’re buying into a lifestyle. For many young brands, the temptation to focus solely on sales is strong. But to truly succeed, you need to build a brand story that’s authentic, compelling, and embedded in the cultural zeitgeist. This often means leveraging strategic product placements, celebrity endorsements, and investing in a unique visual identity to create a powerful associations and emotional connections. The lesson is clear: To build an iconic brand, you need to think beyond your product. Focus on crafting a compelling narrative that aligns with your values, resonates with your audience, and withstands the test of time. Check out my blog for more on embedding your brand into the cultural zeitgeist: https://lnkd.in/gYi2SHVi #brandstrategy #womeninbusiness #productplacement #luxurybranding

As Pierre-Alexis Dumas of Hermès reiterates in this highly insightful 60 Minutes segment, Hermes does not have a Marketing department. And as you can see from the segment, it doesn’t need one because some products/brands are so brilliantly ICONIC. Hermes' business values, culture and execution generate awareness (including from 60 Minutes) and desire so powerful that Marketing would be a waste. Maybe even antithetical. So many luxury and fashion brands envy Hermes-but they can never bring themselves to the point where their organization, design, quality, craftsmanship and distribution can come even close to duplicating the Hermes Way in their own DNA. So they rely on storytelling and marketing gimmicks. Greatness is really hard, and most brands are simply not up to putting in the investment and the work. Notice that while Hermès does advertise some, it does not rely on a star creative director or celebrity endorsements that other fashion and luxury brands are addicted to. Stars covet Hermes. The paradox is that Hermes does not necessarily covet any Star. It covets the UHNW SuperClient. Many lessons here, including the ironic fact that while my hospitality and automotive clients, and clients in many other luxury categories, are always eager to learn and master skills that they can apply by analogy to their business models from our Hermes case studies, no luxury or fashion brand ever inquires. If you want to know why your “luxury fashion brand” is faltering take a look at this segment. ICONIC success leaves clues. Or you can always take the easy shortcuts and be a commodity.

Bright colors can be overwhelming but some of the #retail brands have been very successful in grabbing attention and evoking the feelings of happiness and excitement- McDonald's Spotify The Coca-Cola Company However for many big #fashion and #luxury brands in retail, they haven't much incorporated very bright colors in their brand identity. - Louis Vuitton Gucci Prada Group Valentino BALENCIAGA CHANEL Christian Dior Couture Hermès Fendi Coach Ralph Lauren Michael Kors Calvin Klein SEPHORA ZARA SA adidas PUMA Group Nike ◆ Rather mainly with bold fonts of their brand name and keeping it centric they have very successfully portrayed their brand image defined by bold identity and desirability, even Tiffany & Co. too for quite a long time. #brands #retail #branding #brandidentity

In the world of luxury branding, setting the right tone is everything. From the first glance to the final purchase, every detail matters. With our digital marketing expertise at Code to Couture, we help luxury brands create compelling narratives that captivate and convert. Ready to take your luxury brand to new heights? Connect with us today for a tailored approach that speaks to the essence of your brand and drives tangible results. #LuxuryBranding #DigitalMarketing #CodeToCouture #BrandStrategy

What do you think will be the price of this bag? Most of yall must have given a price range of 5-10₹ and some of yall must have even thought why is such product even up for sale. Well this is the Glam Up Garbage bag by Louis Vuitton which costed about 150000$ back in 2011!! This is one of the best example of strong branding. Louis Vuitton has created such a high profile Brand recognition that such experimental products are also up for sale and there are people who actually purchase it. Are they really purchasing the Garbage bag? Not at all. They actually purchase the luxury the brand offers. The ability of a Company to create such a distinct brand identity which attracts consumers and retains them, makes them grow along with contributing to longterm success and profitability.

🎨 Turning Vision Into Identity We recently had the pleasure of bringing the bold and luxurious brand, Gold Bars & Cigars, to life. This project was all about blending sophistication with a modern edge to create a standout identity for their luxury streetwear line. Here’s what we delivered: ✔️ A logo that exudes opulence and confidence ✔️ Brand colours that scream luxury and exclusivity ✔️ Merch mockups that are ready to turn heads ✔️ Supporting collateral to bring the brand to life across every touchpoint 💡 What makes this project special? We didn’t just stick to the brief—we explored multiple creative concepts to ensure the client had options that reflected their vision and set them apart in a competitive market. It’s always rewarding to see a brand come together so seamlessly, and we can’t wait to see how Gold Bars & Cigars continues to shine. ✨ 🚀 Looking to elevate your brand? Whether you’re launching something new or refreshing an established business, we’re here to make it happen. Let’s chat! #BrandingExperts #GoldBarsAndCigars #LinchpinDigital #LuxuryBranding #DesignThatWorks #CreativeStrategy #BrandIdentity