Sourabh Sharma’s Post

Virginie's Chanel followed the same shifted path as Louis Vuitton, Gucci, and others. Their designs are starting to lose that timeless elegance and are leaning towards a more budget-friendly aesthetic, all the while heavily targeting influencers. While Virginie learned a lot from Karl Lagerfeld, she may lack his innate creative spark. Relying too much on past styles can only go so far. Now, don't get me wrong, I understand the need for brands to adapt and expand their consumer base, but it's disheartening to witness Chanel's recent strategies seemingly prioritize influencers over maintaining their iconic status. They've hiked up their bag prices four times amidst a pandemic, supposedly to become more exclusive like Hermes. As someone who has always admired Chanel's chic and sophisticated aesthetic, it was a bummer to see the brand losing some of its charm, considering the legacy left behind by the only Karl Lagerfeld. Here's hoping this change brings back the craftsmanship, creativity, and authenticity that made us fall in love with Chanel in the first place.

Italian fashion label Prada Group is linking up with acclaimed acting talents for its latest marketing endeavor. English actors #HarrisDickinson and #CareyMulligan star in the maison’s spring/summer campaign. The initiative focuses on the idea of the “Prada Protagonist,” which the thespians tap into through a variety of characters and personalities, shown through the stylings of the seasonal collection. Read the full article: https://bit.ly/40DpYix #LuxuryDaily #LuxuryNews #Prada #LuxuryFashion #PradaProtagonist

For me, October kicked off with the vibrant Paris Fashion Week, where the standout moments weren’t just the fashion, but the brilliant marketing strategies. Planning something bold and memorable like this is no easy task—every detail seems designed to stir up conversation. Christian Louboutin’s Loubi Show, a stunning water performance, has become the most talked-about event in the industry Balmain’s show at the Eiffel Tower drew huge crowds, and while the press focused a lot on the rain, in my mind rain wasn't such bad as journalists wrote Maria Grazia Chiuri addressed sexist stereotypes with a monochrome collection inspired by retro. This year Dior changed strangely, collection Miss Dior's seemed more suited for 15-16-year-olds girl. Interesting, how all these changes affect the brand? The surprise appearance of Pierre Cardin Do you think scandals at such events are part of the plan or just mistakes ? P.S. And of course, the view from my room—because the Eiffel Tower is always spectacular! #CreativeCampaigns #Paris #EventMarketing #FashionScandals #BrandStrategy #MarketingGenius #FashionWeek #ParisFashionWeek

so looking forward

France’s Olympic Opening Ceremony was more Eurovision than haute couture. It’s an opportunity to leverage a country’s brand on the world stage and, instead, Friday night presented a country more concerned with their own internal history and politics than their global influence. It was weak creatively, too. For a nation synonymous with chic and style, it was lack-lustre and low on impact. The concept of using Paris as a backdrop was a wonderful idea but the absence of crescendos and roars from the crowd showed that concentrating a performance within a stadium amplifies volume and clout. The set styling and costume design was reminiscent of a high-school drama performance, flooded with faux silver and gold - unusual choices for a country who, simultaneously, made a pantomime over the beheading of their Queen - Marie Antoinette, resplendent in pink lipstick and peroxide curls. The real glamour could be seen at La Fondation Louis Vuitton, where a star-studded line-up arrived for a significantly more elaborate do - positioning LVMH as France’s modern day royalty. A notion that doesn’t chime well with their political ideology. It was a shame it rained, too, for now the Seine - and its multi-million Euro clean up job - has been rendered useless thanks to overflowing sewage. This seems like bad luck! #openingceremony #brandmanagement #lesjeusolympiques #olympics

The Prada Exception: How the Trend-Setting Group Bucked Luxury’s Uneven Slowdown. The star-studded front row at Prada's Spring/Summer 2024 show. A cultural strategy that includes tie-ups with both A-listers and artsy, intellectual figures has boosted the company. Read More: https://t.ly/cCCXe #LuxuryConnect #LuxuryCruxx

Excellent work, Gucci and JCDecaux Hungary! This stunning, eye-catching bus shelter not only captivates attention 👀 but transforms into a sophisticated art installation in the city 🏙️. We truly appreciate how OOH advertising seamlessly integrates into urban life with such elegance 💐🍂. What are your thoughts on how creativity in outdoor advertising elevates brand perception? 💭👇🏼 #FloraGorgeousOrchid #OOH #oohadvertising #LuxuryAdvertising

Italian Luxury: It’s Not Just About Commercial Success, It’s About Synergy and Cultural Relevance Yemi, great points on the commercial success of Italian luxury creative directors! But it’s important to look beyond just the revenue numbers. What makes creative directors like Alessandro Michele and Pierpaolo Piccioli extraordinary is their ability to balance tradition and innovation, creating cultural relevance that resonates globally. Take Prada—the Miuccia Prada and Raf Simons partnership and Patrizio Bertelli’s leadership shows how strategic synergy between creative vision and business acumen drives not just sales, but brand longevity. Additionally it’s the increasing need for CMO and Creative Director symbiosis that will shape the future of luxury brands. These roles are more intertwined than ever, especially in a world where digital engagement, sustainability, and personalization define consumer loyalty. Don’t be too surprised about Pierpaolo, he started at Valentino with Maria Grazia Chiuri in Accessories and worked together until 2016, when Maria Grazia moved to Dior. He maybe in search of just the right opportunity, partnership, set up? Finally, luxury brands must learn from the mass-market evolution of companies like Uniqlo, which has blurred the line between fast fashion and high fashion by focusing on cultural relevance, spearheaded by Christophe Lemaire and Sarah Linh Tran and the recent hiring of Clare Waight Keller (non italians). The question now isn’t just about who’s doubling revenues, but who’s leading the charge in aligning heritage with modern consumer values. #MFW #LuxuryFashion #CreativeDirectors #CMOSynergy #CulturalRelevance #Vogue #Dior #BOF

Dior is better at storytelling than Disney! But that's not all.. A trip to Italy and a handmade Italian jacket will cost you lesser than Dior's 'Italian' jacket! Which anyway is most probably made in China! It's all because of story! Sellers aim to sell a product for more than its value, while buyers look for a deal, paying less or equal to the product's value. The challenge arises: how can both parties be satisfied simultaneously? Here is a concept of what I like to call '𝗽𝗲𝗿𝗰𝗲𝗶𝘃𝗲𝗱 𝘃𝗮𝗹𝘂𝗲', and this is where brands place their bets. LV, Gucci sell you ‘Their products + Their story’ Stories are where the real, 𝗶𝗻𝘁𝗮𝗻𝗴𝗶𝗯𝗹𝗲 value lies. Materials have fixed prices, but stories? It's all about how it's being told and by whom. It's a ~$400Bn industry created entirely out of deep desire of 'wealth signaling' What you pay for is what you get, Is not true these brands! Hope it added value, Yashvardhan #dior #luxury #business

Scarlett Johansson carry her lovely Prada bag, Natalie Portman think her Christian Dior bag is beautiful and Penelope Cruz love her Chanel bag. This is like the new trend ad agency love to do recently, get in the top rate Hollywood actress personality into the bag as if give the bag a soul. Designers bag is not a commodity product, they are not competing each other with commercial yardstick such as the value of money, nor they are not competing from design or other aesthetic factor which is very subjective. But instead they competing to earn a such precious image which would be associated with their bag. Because that's what the customer get by buying their bag. And because of that, they need Penelope, Natalie and Scarlett. https://lnkd.in/gGWnE5iS