Soil Health Institute reposted this
"If you think you can, you can. If you think you can't, you're right." This quote that Wayne Honeycutt, Ph.D., President of the Soil Health Institute, shared perfectly captures what struck me most about our conversation for this week's Seeds of Hope Podcast episode - the power of showing what's possible. When Wayne shared that his team has established soil health benchmarks across 7 million acres (as of 2023), helping farmers see their soil's true potential, I got goosebumps. It reminded me of the four-minute mile - once Roger Bannister proved it was possible, others followed. Sometimes we need to see what's achievable to push beyond our perceived limits. In this conversation, Wayne explains: - What soil health really means and why every soil's potential is unique to its local context - The Institute's landmark study that established standardized ways to measure soil health - research that's now being implemented by the USDA across all 50 states - Their groundbreaking work in soil health benchmarking, helping farmers understand and unlock their soil's true potential through data from over 7 million+ acres. "When we first started the Institute in 2015, not many people even used the term soil health. Now it's become a business imperative for major food companies." With research on benchmarks and effective measuring both brands and farmers are closer to pushing the limits of what was previously thought impossible. 🎧 Listen to the full conversation: Links in the comments P.S. If you want to join me at the Regenerative Agriculture Series Summit in Chicago in three weeks (March 25th-27th), use my discount code "SOH" for 10% off your registration.