The #SuperBowl features some of the most memorable commercials, yet #pharma companies often stay on the sidelines. In a recent MM+M article, industry leaders John Kenny, PhD, SVP, Head of Strategic Planning, and Susan Perlbachs, Chief Creative Officer, explain why pharma brands hesitate to invest in Super Bowl ads despite the huge audience. Discover the potential benefits and challenges of tapping into this prime-time event: https://lnkd.in/gc-4KK4k:
About us
As part of EVERSANA, we’re the first – and only – agency to be backed up by a fully integrated commercial services platform, giving us an unmatched understanding of the brand journey, a front seat to patients’ experiences across the continuum of care, and greater expertise on how to move levers for business impact. It’s why we’re able to think bigger and broader about brand success. To truly appreciate everything from what advocacy groups are talking about to how prescriptions are priced and delivered to what really happens in the field. We offer insights that others can’t. And we do it all while keeping an eye on the future, helping you envision what’s next.
- Website
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https://eversanaintouch.com/
External link for EVERSANA INTOUCH
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Overland Park, Kansas
- Type
- Privately Held
- Specialties
- Life science marketing, Branding, Advertising, Brand launches, Strategic planning, Creative, Market access, Medical communications, Consulting, Digital transformation, Technology strategy and consulting, Omnichannel marketing, Media planning and buying, Innovation services, Data and analytics, Market research, Social media, Film, video, and animation, Search engine marketing, and Web and mobile development
Locations
Employees at EVERSANA INTOUCH
Updates
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Exciting news! Susan Perlbachs, our Chief Creative Officer, has been selected as a jury member for the prestigious #ADCAwards in the Pharma/Health/Wellness category. We look forward to celebrating the groundbreaking creativity shaping the future of the industry! Learn more: https://ow.ly/ep8G50UVIcN
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In a recently published article from Med Ad News, Iyiola Obayomi, SVP, Managing Director, Data & Analytics, EVERSANA INTOUCH, and Pierantonio Russo MD, FCPP, FAAP, STS, Chief Medical Officer, EVERSANA, discuss how the power of #data and #analytics and #machinelearning can optimize #HCP targeting and prescription volume. Identifying the right HCPs for specific patient populations is complex and time-sensitive, but EVERSANA and EVERSANA INTOUCH have the expertise to solve these client challenges and deliver better value for patients. Read the article to learn more: https://ow.ly/lQWz50UTvWy
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When communities are in need, our team steps up to help! Recently, our San Diego team organized a food drive to collect essential items for those affected by the California wildfires. Check out our #culture blog to see them in action: https://ow.ly/L71450UTfQR
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This Black History Month, EVERSANA INTOUCH proudly honors the theme "Continuing the Dream: Honoring the Past, Shaping the Present, and Empowering the Future," chosen by our Black Professional Network. We celebrate the achievements, contributions, and resilience of Black individuals. Let's recognize and support the journey towards equality and empowerment. #BlackHistoryMonth
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We take pride in giving back to our communities and strengthening relationships with our generous clients. During a recent client workshop, one of our teams assembled over 200 hygiene kits and snack bags for a Chicago organization dedicated to helping those in need. Read the blog: https://ow.ly/Ei0n50URegz
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Curious about how #ArtfulIngenuity is transforming brands in the intersection of science, creativity and AI-powered strategies? In her recent conversation with MM+M, Susan Perlbachs shared insights into how this innovative campaign came to life and how we're leveraging data-driven approaches to help brands unlock new levels of impact. Don’t miss out—learn how we’re driving meaningful change. Read the full story here: https://ow.ly/j5IN50UQo9a
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Wondering what the future of #PharmaMarketing holds in 2025? Angela Tenuta, President, Full-Service Agencies, discusses this topic in a recent PM360 Magazine article, highlighting the transformative trends and technologies set to shape the industry. From AI-driven personalization and patient-centric strategies to prioritizing health equity and globalization, her insights make this article a must-read for #PharmaMarketers looking to stay ahead of the curve. https://ow.ly/J4pC50UOSCN
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Our strategic stewardship in targeting high-value #HCPs allows us to utilize dynamic, accurate target lists, activating HCPs with enhanced speed and precision. Discover how we reached 95% of our target list and increased #PaidMedia site visits by 198% for a #RareDisease client aiming to engage the right HCP audience. https://lnkd.in/gw2sQpev
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In the face of rising pressures on biopharma manufacturers, EVERSANA INTOUCH delivers results with #ArtfulIngenuity. By combining best-in-breed technology, the power of human ingenuity and novel innovations enriched with data and insights to get big results for your brand. From accelerating time to market to catalyzing competitive advantage, we’re your partner in driving growth and impact. Learn how we can elevate your brand in 2025: https://ow.ly/6c5v50UOOF1 #PharmaMarketing #BrandGrowth #HealthcareInnovation #DataDrivenMarketing #MarketingStrategy