Med Ad News

💼 As states enact and amend privacy laws with varying requirements, healthcare marketers and publishers must navigate a complex patchwork of regulations, each imposing different rules around data collection, transparency, and consumer consent. ⚕️ James Potter of Coalition for Healthcare Communication gives us an overview of how the state privacy laws in 2024 specifically defined consumer health data and restricted its use and collection for marketing purposes. https://lnkd.in/dXpkVWAP #healthcaremarketing #healthcareadvertising #pharma #privacylaws #healthdata #consumerconsent

🏈 To win at the Super Bowl, advertisers bring emotion, storytelling, celebrities, craft, and branding. 📺 Traditionally pharma advertising’s more informational approach has struggled to stand out in these big media moments, and even those pharma marketers who need a mass audience have bowed out. 💊 But this year’s big game saw three strong pharma brands competing for the nation’s attention, and there’s lessons for all marketers across the pharmaceutical industry to learn about how to win attention in an increasingly media saturated world. Read more insights from John Kenny, PhD of EVERSANA INTOUCH: https://lnkd.in/dkRyZNAZ #healthcaremarketing #healthcareadvertising #pharmaceuticalmarketing #pharma #SuperBowl #SuperBowl2025 #MedAdNews

🚀 "Our burning ambition is to continue to build relevancy within the MAHF and our constituents, build community, and be a purveyor of learning and cultivating the future of the industry. It’s been our rallying cry since we’ve come together over the last year.” – Ken Begasse, CEO, ConcentricLife Last year the Medical Advertising Hall of Fame embarked on a new #executive training program for the next generation of agency #leadership. It was met with overwhelming enthusiasm, and the organization and its inaugural class are pumped for its growth. ⭐️ The 2024 participants of the inaugural program will be honored at the MAHF annual awards dinner tomorrow night! Attendees hailed from Avalere Health, Calcium+Company, ConcentricLife, Elevate Healthcare Marketing, Entrée Health, Havas Lynx New York, Level Ex Games, MERGE, Relevate Health, and The Value Builders. 🎤 We spoke with some of the participants about the program, and here's what they had to say: https://lnkd.in/dHd5BGUk #medicaladvertising #healthcaremarketing #leadership #leadershiptraining #mentorship #MedAdNews

💡 For Jing, every design project starts with “What problem are we trying to solve?” and “How will it improve what is already existing?” 🚀 He joined The Value Builders in 2017 with the goal of bringing innovative creative solutions to clients in the managed markets space – growing what was then a market access department from 5 full-time employees to now a full agency with over 40 employees! 🍥 Jing is a graduate of Parsons School of Design with a BFA degree in Communication Design. "Design is what we experience every day, and it determines how we go about our daily lives." ⭐️ Meet Jing Chen of The Value Builders, a The Bloc agency, a 2025 MedAdvocate! ⭐️ #MannyAwards #healthcaremarketing #healthcareadvertising #creativeawards #MedAdNews #marketaccess #managedmarkets #pharma

Manny the groundhog saw its shadow!!! Guess what that means? There's still time to get those Manny Awards submissions in! Head to the website for more info. Creative categories include: ⭐️ Best Consumer Campaign (Radio/TV, Digital, Print) ⭐️ Best Nonbranded Consumer Campaign ⭐️ Best Professional Campaign (Digital, Print) ⭐️ Best Nonbranded Professional Campaign ⭐️ NEW: Best Multichannel Campaign ⭐️ Best Medical Device Campaign ⭐️ Best Philanthropic Campaign ⭐️ Best Agency Campaign ⭐️ Best Experiential Campaign ⭐️ Best Patient Engagement Campaign ⭐️ Best Rare Disease Campaign ⭐️ Best Social Media Campaign ⭐️ Best Influencer Marketing ⭐️ Best Use of Film / Video ⭐️ Best Corporate Branding ⭐️ NEW: Best Healthcare Media Brand ⭐️ Best Health Equity / Social Awareness ⭐️ Best Point-of-Care ⭐️ Best Managed Markets Campaign ⭐️ Most Creative Agency https://lnkd.in/eE6-XG45 #MannyAwards #2025Mannys #healthcaremarketing #healthcareadvertising #pharma #creativeexcellence #groundhogday

A funny thing happened on the way to the 2025 Manny Awards. About 10 years prior, a friend asked if we'd ever have a Managed Market/Payer specific award category. The segment was growing in importance at an exponential rate, so it made sense to award the innaugural Best Managed Markets Campaign to The Bloc back in 2016! But then some highly specialized agencies in this space started competing for attention in our broader Agency of the Year categories, flooding last year's field with 4 finalists and 2 winners! 10 years later and we're thrilled to launch our Managed Markets Agency of the Year category in the 2025 Manny Awards! Will it be McCann Health Managed Markets | An IPG Health Company, Mosaic Group | An IPG Health Company, Peregrine Market Access, A part of the Klick family, Calcium+Company Cobalt, The Value Builders, Inizio Evoke Access, Avalere Health, Precision AQ, COEUS, Fingerpaint Group Market Access, BGB Group SCHEMA, Entrée Health, NAVISYNC, EVERSANA INTOUCH, TJP, Lumanity, Petauri, GSW, powered by Syneos Health SPHERICO, or another payer player? www.mannyawards.com

"The stakes are high in the pharmaceutical industry. The primary audiences – patients, caregivers and HCPs – are discerning and require highly specific messaging. The evolving media landscape has created significant new opportunities for pharma advertisers to communicate effectively to these audiences across the full patient journey." – Terence Prudhomme, senior director of media strategy at AbelsonTaylor Group Prudhomme shares six steps to navigating the future of #pharmaceutical #advertising. https://lnkd.in/enyYAttH #healthcaremarketing #healthcareadvertising #pharma #media #patientjourney #medialandscape #messaging

💥 Publicis Health names new executive leadership at Digitas Health 💥 Brian Lefkowitz, formerly Chief Creative Officer, is leading Digitas Health as President. In his role, Lefkowitz guides the agency into its next chapter as it continues evolving as a pioneer of creativity and innovation in the #healthcare space. Joining him in ushering in this bold new era is Allison Ceraso, who takes over as Chief Creative Officer and brings a wealth of experience and a relentless dedication to excellence in health and wellness. https://lnkd.in/e9VVTwfg #healthcaremarketing #pharma #leadership #peoplemoves

‼️ One week until the Manny Awards entry deadline. ‼️ The submissions have been rolling in and we are gearing up for next week. We know you are, too. And we're here to support you, technically and emotionally. 😉 Contact Dan Becker or Maria Fontanazza with any questions. ⏰ January 31, 2025 ⏰ Let's go! https://lnkd.in/eE6-XG45 #MannyAwards #2025Mannys #healthcaremarketing #healthcarecommunications #pharma #medtech #creativeexcellence

AI-driven ecosystems are revolutionizing #pharmaceutical development – by enabling more holistic, insights-driven decision-making, unlocking hidden knowledge, and accelerating the development of more effective and #personalized therapies. Jim Streeter of Envision Pharma Group explains. https://lnkd.in/dmRTF_cP #artificialintelligence #healthcaremarketing #pharma #drugdevelopment #dataanalysis #clinicaltrials #MedAdNews