In a recently published article from Med Ad News, Iyiola Obayomi, SVP, Managing Director, Data & Analytics, EVERSANA INTOUCH, and Pierantonio Russo MD, FCPP, FAAP, STS, Chief Medical Officer, EVERSANA, discuss how the power of #data and #analytics and #machinelearning can optimize #HCP targeting and prescription volume. Identifying the right HCPs for specific patient populations is complex and time-sensitive, but EVERSANA and EVERSANA INTOUCH have the expertise to solve these client challenges and deliver better value for patients. Read the article to learn more: https://ow.ly/lQWz50UTvWy