Why are Suzuki scooters leading the pack in 125cc segment
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From left, Kyuji, division manager, Motorcycle Marketing & Product Planning Division, Suzuki Motor Corporation, Japan; T. Suzuki, representative director and president, Suzuki Motor Corporation, Japan; Tanaka, executive GM of Motorcycle Operations; and Umeda, MD, Suzuki Motorcycles, India; with Suzuki's e-Access electric vehicle during a launch event at the Bharat Mobility Global Expo at Pragati Maidan New Delhi
Synopsis
Another automotive segment. Another Suzuki. After lagging the competition for years, Suzuki Motorcycle is gaining ground. In a key consumer segment, Suzuki is the leader now.
You have heard of Maruti Suzuki, haven’t you? Yes, that’s the company that created the modern car market in this country when it launched Maruti 800 on December 14, 1983. Roughly six months before that India had won the ICC cricket world cup for the first time under the captaincy of Kapil Dev. We are digressing from the story at hand. Did you know that there is another Suzuki company called Suzuki Motorcycles India Private Limited (SMIPL) You
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