Course Outline

Introduction

AI in Digital Marketing

  • What is AIDM?
  • The application of AIDM

Content Curation and Creation

  • Streamlining content with AI tools
  • Working with Curata, BuzzSumo, Crayon, and Scoop-It

Google Cloud AI

  • Creating and scaling chatbots
  • Integrating chatbots on a web application

SEO Optimization

  • Working with Market Brew

Email Task Automation

  • Automating email tasks with Siftrock

Tracking and Reporting

  • Tracking and reporting user behavior with BlueShift
  • Tracking and reporting data from social media platforms with Zoomph

Summary and Conclusion

Requirements

  • An understanding of digital marketing

Audience

  • Marketers
 7 Hours

Delivery Options

Private Group Training

Our identity is rooted in delivering exactly what our clients need.

  • Pre-course call with your trainer
  • Customisation of the learning experience to achieve your goals -
    • Bespoke outlines
    • Practical hands-on exercises containing data / scenarios recognisable to the learners
  • Training scheduled on a date of your choice
  • Delivered online, onsite/classroom or hybrid by experts sharing real world experience

Private Group Prices RRP from £1900 online delivery, based on a group of 2 delegates, £600 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.

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Public Training

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