Course Outline

Introduction to Make for Marketing Automation

  • Overview of Make and its applications in marketing
  • Connecting Make with popular marketing tools
  • Setting up your automation environment

Automating Marketing Campaigns

  • Creating email marketing workflows with Mailchimp
  • Automating social media scheduling and posts
  • Tracking and managing campaign performance

Lead Nurturing and Customer Engagement

  • Designing automated lead nurturing workflows
  • Personalizing customer interactions through Make
  • Segmenting and targeting leads effectively

Syncing Data Between Platforms

  • Integrating HubSpot with other tools for seamless data flow
  • Automating CRM updates and synchronization
  • Managing customer data securely and efficiently

Optimizing Customer Journeys

  • Mapping customer journeys with Make
  • Automating responses based on customer behaviors
  • Enhancing personalization through data-driven insights

Monitoring and Troubleshooting Workflows

  • Using Make’s dashboard for workflow monitoring
  • Troubleshooting errors and optimizing workflows
  • Measuring and improving automation performance

Best Practices for Scalable Marketing Automation

  • Adopting reusable templates for marketing workflows
  • Ensuring data security and compliance
  • Scaling automation for growing marketing needs

Summary and Next Steps

Requirements

  • Basic understanding of marketing workflows and CRM tools
  • Experience using platforms like Mailchimp, HubSpot, or similar tools
  • Familiarity with automation tools and concepts

Audience

  • Digital marketers
  • Marketing automation specialists
  • CRM managers
 14 Hours

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