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Course Outline
Introduction to Make for Marketing Automation
- Overview of Make and its applications in marketing
- Connecting Make with popular marketing tools
- Setting up your automation environment
Automating Marketing Campaigns
- Creating email marketing workflows with Mailchimp
- Automating social media scheduling and posts
- Tracking and managing campaign performance
Lead Nurturing and Customer Engagement
- Designing automated lead nurturing workflows
- Personalizing customer interactions through Make
- Segmenting and targeting leads effectively
Syncing Data Between Platforms
- Integrating HubSpot with other tools for seamless data flow
- Automating CRM updates and synchronization
- Managing customer data securely and efficiently
Optimizing Customer Journeys
- Mapping customer journeys with Make
- Automating responses based on customer behaviors
- Enhancing personalization through data-driven insights
Monitoring and Troubleshooting Workflows
- Using Make’s dashboard for workflow monitoring
- Troubleshooting errors and optimizing workflows
- Measuring and improving automation performance
Best Practices for Scalable Marketing Automation
- Adopting reusable templates for marketing workflows
- Ensuring data security and compliance
- Scaling automation for growing marketing needs
Summary and Next Steps
Requirements
- Basic understanding of marketing workflows and CRM tools
- Experience using platforms like Mailchimp, HubSpot, or similar tools
- Familiarity with automation tools and concepts
Audience
- Digital marketers
- Marketing automation specialists
- CRM managers
14 Hours
Testimonials (2)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
She was able to answer everyones questions easily...Clearly indication of her expertise.