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Editor, writer, speaker, currently available. Former associate editor of New York…
Articles by Kim
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Drift: Conversational Marketing for B2B
Drift: Conversational Marketing for B2B
When you think of conversational marketing —- chatbots, mobile messaging, aspects of social — maybe you think of…
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Some things are worth celebrating every single time—Optimizely’s been named a Leader in the Gartner Magic Quadrant for Digital Experience Platforms…
Some things are worth celebrating every single time—Optimizely’s been named a Leader in the Gartner Magic Quadrant for Digital Experience Platforms…
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Tilt Publishing
Tilt Publishing authors are bringing their expertise to #CMWorld next week, with two workshops you won’t want to miss: 🛠 Workshop 1: Optimizing Content Strategy for Effective Go-to-Market (GTM) Planning Led by Pam Didner, this session will help you refine your content strategy to align with your GTM goals. It’s a game-changer for marketers looking to connect the dots between strategy and execution! Pam's newest book series (The Modern AI Marketer in the GPT Era) are available now. 📊 Workshop 2: Measure the Impact and Value of Your Search Optimization Discover how to accurately assess and communicate the ROI of your search efforts, with this session led by Brian Piper. Perfect for marketers who want to tie their SEO performance to real business outcomes! Whether you're refining your GTM strategy or boosting SEO results, these workshops are designed to give you actionable insights. If you are interested in Pam's newest book series (The Modern AI Marketer in the GPT Era) or Brian's latest tome (Epic Content Marketing for Higher Education) be sure to check out the Tilt Publishing Featured Authors page for more info. #ContentStrategy #SEO #GoToMarket #ContentMarketing #TiltPublishing
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Equativ
Everyone is talking about curation, but we never hear the technical reasons why curation benefits buyers, DSPs, and publishers. In this blog post, learn why SSP targeting - especially activating data - can make campaigns more effective 👉 https://lnkd.in/eQpZZ-TZ #Curation, #ProgrammaticAdvertising, #DataStrategies
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Jet Fuel
Gone are the days when embedding links was the holy grail of press release SEO. Google’s algorithms have evolved to penalize exploitative tactics involving phony links. Instead, it emphasizes the importance of creating engaging, well-optimized content that credible sources can build upon. This approach drives real value by building awareness, sparking conversations, and garnering earned media for your organization. A robust keyword strategy is foundational to any well-optimized press release. https://bit.ly/4cASrsd #CommPRO #PR
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CommPRO
Gone are the days when embedding links was the holy grail of press release SEO. Google’s algorithms have evolved to penalize exploitative tactics involving phony links. Instead, it emphasizes the importance of creating engaging, well-optimized content that credible sources can build upon. This approach drives real value by building awareness, sparking conversations, and garnering earned media for your organization. A robust keyword strategy is foundational to any well-optimized press release. https://bit.ly/4cASrsd #CommPRO #PR
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mrktcrft
Gone are the days when embedding links was the holy grail of press release SEO. Google’s algorithms have evolved to penalize exploitative tactics involving phony links. Instead, it emphasizes the importance of creating engaging, well-optimized content that credible sources can build upon. This approach drives real value by building awareness, sparking conversations, and garnering earned media for your organization. A robust keyword strategy is foundational to any well-optimized press release. https://bit.ly/4cASrsd #CommPRO #PR
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Bullseye Strategy
In a Forbes Agency Council article, Bullseye Strategy CEO Jonathan Schwartz addresses key challenges small to medium-sized businesses face when working with agencies. Addressing these issues head-on can lead to more successful and harmonious partnerships between agencies and SMBs. Discover expert strategies and enhance your agency relationships in the full Forbes article. #SMBChallenges #AgencyPartnerships #BusinessSuccess #BusinessStrategy
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The Magazine Manager
Is bad data slowing down your publishing business? Data decay, duplicate records, and inaccurate customer information can waste resources and lead to missed opportunities. Join us, Oct. 30th at 12 p.m. EST, for a FREE webinar where Senior Software Consultant Kayla Walsh will walk through the challenges publishers face with bad data in CRMs. She’ll share key industry stats and demonstrate how Mirabel Technologies' built-in email verification and data de-duplication tools help maintain clean, accurate databases. What You’ll Learn: -Top reasons for bad data in a CRM -The cost and impact of bad data on publishers -The benefits of having clean data -How our tools keep your CRM clean and effective Don't miss this opportunity to improve your CRM’s performance and accuracy! 👉 Register today: https://lnkd.in/ekgFhzPz #Webinar #CRM #Publishing #DataManagement #CleanData #MarketingTech #EmailVerification
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The Newspaper Manager
Is bad data slowing down your publishing business? Data decay, duplicate records, and inaccurate customer information can waste resources and lead to missed opportunities. Join us, Oct. 30th at 12 p.m. EST, for a FREE webinar where Senior Software Consultant Kayla Walsh will walk through the challenges publishers face with bad data in CRMs. She’ll share key industry stats and demonstrate how Mirabel Technologies' built-in email verification and data de-duplication tools help maintain clean, accurate databases. What You’ll Learn: -Top reasons for bad data in a CRM -The cost and impact of bad data on publishers -The benefits of having clean data -How our tools keep your CRM clean and effective Don't miss this opportunity to improve your CRM’s performance and accuracy! 👉 Register today: https://lnkd.in/ekgFhzPz #Webinar #CRM #Publishing #DataManagement #CleanData #MarketingTech #EmailVerification
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Digital Media Manager
Is bad data slowing down your publishing business? Data decay, duplicate records, and inaccurate customer information can waste resources and lead to missed opportunities. Join us, Oct. 30th at 12 p.m. EST, for a FREE webinar where Senior Software Consultant Kayla Walsh will walk through the challenges publishers face with bad data in CRMs. She’ll share key industry stats and demonstrate how Mirabel Technologies' built-in email verification and data de-duplication tools help maintain clean, accurate databases. What You’ll Learn: -Top reasons for bad data in a CRM -The cost and impact of bad data on publishers -The benefits of having clean data -How our tools keep your CRM clean and effective Don't miss this opportunity to improve your CRM’s performance and accuracy! 👉 Register today: https://lnkd.in/ekgFhzPz #Webinar #CRM #Publishing #DataManagement #CleanData #MarketingTech #EmailVerification
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Mirabel Technologies
Is bad data slowing down your publishing business? Data decay, duplicate records, and inaccurate customer information can waste resources and lead to missed opportunities. Join us, Oct. 30th at 12 p.m. EST, for a FREE webinar where Senior Software Consultant Kayla Walsh will walk through the challenges publishers face with bad data in CRMs. She’ll share key industry stats and demonstrate how Mirabel Technologies' built-in email verification and data de-duplication tools help maintain clean, accurate databases. What You’ll Learn: -Top reasons for bad data in a CRM -The cost and impact of bad data on publishers -The benefits of having clean data -How our tools keep your CRM clean and effective Don't miss this opportunity to improve your CRM’s performance and accuracy! 👉 Register today: https://lnkd.in/ekgFhzPz #Webinar #CRM #Publishing #DataManagement #CleanData #MarketingTech #EmailVerification
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eVal
𝗙𝗧𝗖’𝘀 𝗚𝘂𝗶𝗱𝗲 𝗼𝗻 𝗦𝗼𝗹𝗶𝗰𝗶𝘁𝗶𝗻𝗴 & 𝗣𝗮𝘆𝗶𝗻𝗴 𝗳𝗼𝗿 𝗢𝗻𝗹𝗶𝗻𝗲 𝗥𝗲𝘃𝗶𝗲𝘄𝘀: 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 The FTC offers crucial guidelines for marketers on soliciting and paying for online reviews. The guide emphasizes transparency, urging businesses to disclose paid relationships and avoid misleading consumers with incentivized reviews. These practices help maintain trust and comply with FTC regulations. Learn more here: https://lnkd.in/e32n-6RG #OnlineReviews #FTCCompliance #Transparency #ConsumerTrust #MarketingEthics
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WebsiteBloggers
Are You Curating Smart Content? Who is Your Audience? Uncover the Key to Successful Content Curation Outsmart Your Competitors: How to Gain an Edge in Content Curation Uncover Your Content Strategy: How to Analyze Trends Are You Maximizing Your Content Curation Strategy? Content curation can be a valuable tool for marketers. It fills gaps on an editorial calendar, enabling teams to focus on prioritizing what assets matter most. However, it's essential that your content marketing strategy be successful. Here are a few strategies to help you curate content that offers value and is truly meaningful to your target audience. https://lnkd.in/eQnCdxYG
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BrandDoneForYou
Are You Curating Smart Content? Who is Your Audience? Uncover the Key to Successful Content Curation Outsmart Your Competitors: How to Gain an Edge in Content Curation Uncover Your Content Strategy: How to Analyze Trends Are You Maximizing Your Content Curation Strategy? Content curation can be a valuable tool for marketers. It fills gaps on an editorial calendar, enabling teams to focus on prioritizing what assets matter most. However, it's essential that your content marketing strategy be successful. Here are a few strategies to help you curate content that offers value and is truly meaningful to your target audience. https://lnkd.in/enavF9Rm
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Nighthawk Digital Marketing Group
Can AI Be Your Guide Out of Marketing Inferno? 🚀🔥 In her enlightening talk, Kenda Macdonald dives into the parallels between Dante's infernal narrative and modern B2B marketing struggles. Her piece, "Personalization, Demand Generation, and AI: Conversion Trifecta or Dante's Nine Levels of Hell?" unveils how AI can be a game-changer in escaping the marketing missteps that lead businesses into a demand generation limbo. From predictive analytics helping forge clear, data-driven marketing strategies, to specialized AI tools that enhance scenario planning and customer journey mapping, Kenda illustrates AI's pivotal role in transcending the chaotic abyss of "random acts of content" and unclear business objectives. For a deeper dive into leveraging AI for smarter marketing solutions, read the detailed analysis here: https://lnkd.in/gujxmYNc Let's navigate the complex landscape of B2B marketing with AI as our compass! #fullservicemarketing #marketingagency #digitalmarketing #digitalmarketingservices #digitalmarketingagency #digitalagency #marketers #contentmarketingstrategy #productmarketing #b2bmarketingstrategy #b2bmarketing #b2bmarketingagency Follow Me 👉🏻 Robert Bond
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Publish Your Purpose, a Certified B Corp
Considering pre-orders for your upcoming book release? Explore the differences between Amazon and direct sales to make an informed choice for your publishing journey. 📚💰 Discover how each avenue impacts your earnings, customer relationships, and marketing efforts. Don't miss out—read the full blog post on Leveraging Pre-Orders for Publishing Success! #PublishingTips #PreOrders #BookMarketing
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TechSoup
Google Analytics 4 provides comprehensive insights into user behavior, allowing #nonprofits to optimize their online presence, better understand donor engagement, and ultimately maximize their impact. Through #TechSoup's Google Analytics Setup service, our experts will set up #GoogleAnalytics4 for your organization's websites and apps. Learn more: http://spr.ly/6043jrSFD #NPTech #Nonprofit #SmallNonprofits #GA4
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TechSoup
Google Analytics 4 provides comprehensive insights into user behavior, allowing #nonprofits to optimize their online presence, better understand donor engagement, and ultimately maximize their impact. Through #TechSoup's Google Analytics Setup service, our experts will set up #GoogleAnalytics4 for your organization's websites and apps. Learn more: http://spr.ly/60405XERC #NPTech #Nonprofit #SmallNonprofits #GA4
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