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Everyone is talking about curation, but we never hear the technical reasons why curation benefits buyers, DSPs, and publishers. In this blog post, learn why SSP targeting - especially activating data - can make campaigns more effective 👉 https://lnkd.in/eQpZZ-TZ #Curation, #ProgrammaticAdvertising, #DataStrategies
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One common mistake I see is that the ads aren't congruent with the ldp or pdp. Different messaging, colours, targeting, personas etc can cause confusion which leads to drop offs. Make the ads + the ldp/pdp as congruent as you can. Thoughts?
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