Paula's Choice Skincare’s cover photo
Paula's Choice Skincare

Paula's Choice Skincare

Personal Care Product Manufacturing

Seattle, WA 112,256 followers

Beauty Begins With Truth.

About us

WE KNOW SKIN. All facts, no fluff. Since 1995. We are Paula’s Choice Skincare, a global skin care company founded in the US (Seattle) in 1995. Paula’s Choice is an ambitious, fast-growing brand with an inspiring mission: We uncover the truth about skin care & deliver smart, safe products based on scientific research—without gimmicks & misleading claims. Part of Unilever Prestige since 2021, we are proud to present our core values & continue to grow together with our sister brands. We are proud to consistently show high, double-digit growth. Our main business (75%) is direct-to-consumer via our e-commerce business, making us a fast-paced & profitable organization. Paula’s Choice is committed to diversity. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values & our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be the perfect fit for you.

Website
http://www.paulaschoice.com
Industry
Personal Care Product Manufacturing
Company size
501-1,000 employees
Headquarters
Seattle, WA
Type
Privately Held
Founded
1995
Specialties
Skincare, Beauty Product Retail, Cosmetics, Beauty Product Reviews, Beauty, Personal Care, ecommerce, digital marketing, skincare education, product innovation, and Product development

Locations

Employees at Paula's Choice Skincare

Updates

  • We just wrapped up the launch event of our pro-collagen peptide formulas in Malaysia a few weeks ago! 🩷 We’re excited to share highlights of our event – where we celebrated the launch of our Pro-Collagen Peptide Plumping Moisturizer & Pro-Collagen Peptide Gloss Balm together with a session of pilates which boosted the experience of high-performance. Our community also had the chance to discover our "Peptide-Powered Hydration" formulas, receive pep talks & crafted their own keychain to Gloss On The Go. Excited to see our community and ambassadors glow! #PaulasChoiceMY #ProductLaunch; #PopUp

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  • ✨ An Unforgettable Week for Paula’s Choice Taiwan! ✨ From March 10-16, we had the incredible honor of welcoming some truly inspiring leaders to Taiwan. Guess who joined us? 🌟 Paula Begoun – Our Founder 🌟 Desiree Stordahl – Director of Applied Research & Education, Global Brand 🌟 Susanne Ferguson – Chief Digital & Commercial Officer, Global 🌟 Tom Wathey – CFO Prestige Beauty, China & Asia, Unilever It was an absolute privilege to host Paula for a press conference & consumer events, where we experienced her passion firsthand & shared meaningful moments with our team & community. Adding to the excitement, Susanne & Tom visited Taiwan for a market visit & business discussions, bringing invaluable insights & inspiration to our team. 🎉 The highlight? We were thrilled to welcome Paula to our Paula’s Choice pop-up store! 💙✨ Beauty begins with truth, & our 4 interactive zones are designed to reveal the secrets of smart skincare. Visit us at Shin Kong Mitsukoshi A8, 2F, now through March 31, & experience it for yourself! On the final day, we had the incredible opportunity to dine with Paula & the management team—chatting, capturing memories & even receiving her autograph! 🤩 This special moment strengthened our connection to the brand’s mission & left us truly inspired. #PaulasChoice #PaulaBegoun #Taiwan #FounderVisit #Leadership #GlobalTeam

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  • For 25+ years, 2% BHA has been THE game-changer for real skin transformations—but don’t just take our word for it. We brought real users together to share their true stories. Meet Melanie, Bianca, Sonia, Sandra, Katharine & Gina—six voices, one life-changing toner. We flew them to LA & what started as a simple shoot became a celebration of confidence, laughter & even a few happy tears. Now, they’re sharing why 2% BHA is THE ONE that changed everything.

  • Congratulations to Emily Ma, Product Development Senior Project Manager, for 5 years at Paula's Choice! "Working at Paula’s Choice has been an incredibly fun & rewarding experience. I started here right when COVID shutdowns began in 2020 & have found this place a safe harbor during trying times, as well as an enriching environment as we have returned to a hybrid work model. The dogs of the office are especially wonderful for morale & I really like my colleagues. There are people who have worked here for decades & they are some of the best coworkers I’ve ever had. Paula’s Choice is truly a special brand & a special workplace!"

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  • Looking back at the launch of our Pro-Collagen Peptide formulas in Singapore that happened last month! 🩷 To celebrate the launch of our Pro-Collagen Peptide Plumping Moisturizer & Pro-Collagen Peptide Gloss Balm, we invited our community to experience our newest formulas, bounce to the flow in a high-performance pilates session & tested their strength on peptides. We also had the honor of having susanne ferguson present at our event to share a few words on the science behind our innovation. From discovering "Peptide-Powered Hydration" to experiencing "Pep Talks," it was a wonderful day connecting with our ambassadors & community. We'll see you at the next one! 🙌 #Singapore #ProductLaunch #CommunityEvent

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  • In honor of our 30th anniversary, we are thrilled to share our stunning new in-store fixtures across every door of SEPHORA U.S., Sephora Canada & key doors of Sephora at Kohl's. We set out to create an elevated & easier shopping experience for everyone– driven by our belief that beauty begins with truth in clinical skincare. We launched in Sephora in 2021 with a few products on the "Next Big Thing" wall. Now, you can find us leveled-up in stunning 4-shelf & 6-shelf wall fixtures across Sephora North America. These eye-catching fixtures bring our brand to life, true to our founder’s vision—leading with education, innovation & ingredients. Look for the Paula’s Choice fixture in our new brand color "Truthful Teal"—a bold, refreshing shade that symbolizes wisdom, confidence, clarity & authenticity. The Sephora Beauty Insider sale is just around the corner (April 4–14); come see us in store!

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