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Hot take: the brands that actually won the Super Bowl were actually the ones that DIDN'T spend 7 million dollars on a TV ad. While Duolingo made one of the best Super Bowl ads in history last year, they decided to take a different approach this year. Instead of spending millions on a TV ad, they doubled down on reactive social content and kept users entertained throughout the game. The result? 0 ads, 0 paid media spend, 41 million views across TikTok, Instagram and X. From a music lesson on a minor during Kendrick's halftime performance to poking fun at Drake getting made fun of on national television, Duolingo proved that you don’t need a big Super Bowl ad to be a part of the Super Bowl. For Duolingo, it was way more important for them to be able to tap into ongoing conversations and reinforce their cultural relevance amongst their target audience. With the Super Bowl becoming more and more of a multi-screen experience (people are on their phones while watching the game on TV), the social activation piece is just as important as showing up on the big screen. Is this the future of Super Bowl marketing? Leave your thoughts in the comments below. #superbowl #duolingo #superbowlads

Forget the Eagles vs. the Chiefs. The biggest showdown during the Super Bowl this year was the battle of the AI ads: ChatGPT vs. Gemini. OpenAI $14 million ad (their first Super Bowl spot!) was met with mixed reviews. Some praised it for its innovative creative approach and clear positioning play. Others criticized that it was noticeably absent of any tangible use cases or product features. Gemini, however, took the opposite approach. 👀 The Google Gemini ad took a humanizing and practical angle by telling the story of a man using AI to prepare for a job interview. But here's our hot take: there is no winner or loser between the two AI giants, at least for their respective Super Bowl ads. 🔥 They were simply going after two vastly different target audiences. OpenAI went after the more tech-enabled, AI-aware audience that already knew what ChatGPT is. Therefore their ad was more so about AI branding. It's not designed to show you what the AI can do — it's designed to reinforce the idea that AI is the next major step forwards in human society. Gemini went after a colder audience instead — those who are still apprehensive or uninformed about AI. Which AI ad did you like better? Let us know in the comments below. #superbowlads #chatgptad #googlegemini

Here's our definitive ranking on the best and worst Superbowl ads this year. Do you agree or disagree? What were your favorites / least favorites? Let's discuss in the comments below. #superbowl #superbowlads #superbowlLIX

The Superbowl is just around the corner — here are our TOP 4 ad trend predictions! 🏈 1️⃣ Content creators will appear on screen more than you think. 👉 They have more of an impact on consumer behavior – we’re already expected to see creators like Alix Earle and Jake Shane on screen. 2️⃣ Ads will become a multi-screen experience. 👉 People are on their phones while watching the game on TV — meaning smart brands will pair their ads with strategically timed push notifications or social media posts to double down on that awareness. 3️⃣ There’s going to be a lot more storytelling incorporated with AI. 👉 Creativity goes along way when building connections with people, particularly for more controversial AI use cases. 4️⃣ More TikTok references and internet memes! 👉 TikTok plays a major role in influencing culture – especially when the main target audience is Gen Z. What else are you expecting to see for the Superbowl ads? Let us know your thoughts in the comments below! #superbowl #ads #superbowlads

There’s more to Severance than what meets the eye … 👀 The Apple TV+ show Severance is continuing to grow for its unique plot, but there’s two critical details that contribute to its popularity. That’s their color wheel and use of symmetry. Their production has meticulously designed the sets in a way to separate warm and cool tones from the life of an “outie” and “innie.” The lives inside and outside of Lumon Industries were emphasized by the use of red and blue colors. The difference in colors set the tone for what the environment entails for each character. We see Helly with red hair which noticeably makes her stand out from the rest of the team and hints at her intentions to understand her outie. Characters like Mark S. live a messy, dysfunctional life outside but inside Lumon Industries, the severed floor is clean, orderly, and perfect. This is where symmetry plays an important role — every shot of Severance is framed with the distinction of “split lives” in mind. Scenes of houses, halls, and conference rooms are all framed perfectly symmetrical. Severance takes its set design seriously — their design choices elevated the show in a way that only makes it more enjoyable for designers to appreciate. What are your thoughts on Severance’s set design? Let us know your thoughts in the comments below! #severance #design #colortheory

Is internet culture taking over the Superbowl? 🏈 Charli XCX and Martha Stewart appeared in a pre-superbowl ad with Uber Eats referencing TikTok trends. They recreated the “we listen, we don’t judge” and the “this and yap” trend. This ad paints a bigger picture of where the future of TV ads is heading. 📺 Internet culture is taking over the ad space. Ads used to influence culture — but now it's the other way around. Thanks to social listening, TikTok-born trends are now being used to drive TV ad concepts. Brands find out what’s popular, use that to make the ad, in hope that it’ll connect to viewers on a deeper level. The only way for ads to feel relevant to their audience is to touch on what people already know. Considering Gen Z is the main target audience for ads this year, references like the “this and yap” trend is what viewers are likely to gravitate to. The influence of internet culture is just getting started — we predict that we're going to see a lot more impact from small screens to the big screens going forward. 📱 How do you feel about using TikTok trends in TV commercials? Let us know your thoughts in the comments below! #superbowlads #brands #brandmarketing

What was your favorite moment from the Grammys? 🏆 #memes #grammys #officeculture

Instagram switched up on us but here are some tips and tricks to adjust to their new format 💡 #instagram #design #socialmedia

"You're so funny" Thanks as a millennial manager I like to think of myself as #relatable 🤭 #trends #millennials #officeculture

Severance is changing the game around pop-up culture. The AppleTV+ series, Severance, staged a pop-up in a place you’d least expect — Grand Central Station in NYC. The pop-up consisted of a large glass box and four desks where the Severance actors were doing their jobs, counting numbers. Pop-up culture has built a reputation for long lines or ticketed reservations. But Severance did the opposite. This time, all you could do was stand and watch. Since there was no way for people to go inside or come in contact with the set, this sparked social media buzz through people taking photos and posting about it. This comes to show that TV shows and brands need to think outside the box *no pun intended* when creating unique experiences for customers. Their pop-up was intentionally staged in a high-traffic area during peak hours to cause a commotion. The set arrived with no prior context, which allowed users to bring their own perspectives and curiosities to the table. The Severance show also has their own LinkedIn account — Lumon Industries. They’re bringing the fictional company to life on a whole new level. This show is all about bringing people in so that they feel like they're getting the inside scoop of what’s really going on. How do you feel about Severance’s marketing strategy? Let us know your thoughts in the comments. #severance #moviemarketing #popup