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15 states have officially made girls flag football a varsity sport. Let's keep the momentum going. The National Football League (NFL) is leading the charge to get flag football sanctioned in all 50 states. To get involved, visit NFLFlag50.com. Glenn Cole Zach Hilder Jason LaFlore Matt Turnier Nicole Haase Katherine Gaul Samantha Davenport Phillip Quinn Mia Simmons Casey Brown Devin Harrison Shane Chastang Katie Martin Isabella Berouty Clare Hines Sammy Springer Jean Pongsai Damaune Journey Meghan Hubert Bailey Calfee Tim Ellis Marissa Solis Rhett Nichols Jackie Finn Lucy Hallowell Danielle Escalante Caroline Davis Roisin Fitzgerald Chris Taylor Ethan Curry Ronit Larone Lauren Nitto Stephanie Hsiao Christine Black-Reimel Eagle Eleven papercut Lime Studios Company 3 Framestore

Sports 👏 partnerships 👏 drive 👏 results 👏 No one understands this better than Alma Angeles-Parvaz, Kelvin B., and Jessica Gelman. These leaders shared their insights with Stagwell Sport Beach Clubhouse in a panel hosted by our own Evin Shutt. 🎥 In case you missed the live panel: https://lnkd.in/dCbh6Ns6

The collegiate sports landscape is evolving at a rapid pace, and brands need to keep up. 72andSunny's Damaune Journey moderated a Stagwell Sport Beach panel starring National Football League (NFL) hall-of-famer Barry Sanders, Constance Schwartz - Morini of SMAC Entertainment, and Align Technology's Kamal Bhandal shared insights into the future of the collegiate game. 🎥 Catch the full panel: https://lnkd.in/djf34Ayn

Genuinely, I don’t even know where to start when it comes to recapping the past week. Typically, when you create a Super Bowl spot and attend the game, you miss out on the real-time magic of seeing it air. But when your client is the National Football League (NFL), that’s a different story. I had the rare opportunity to watch our Super Bowl ad, 'FLAG 50,' air inside the stadium—feeling the energy of the crowd, hearing the roar of the fans and taking it all in with my colleagues. It was surreal. A career and personal highlight. The NFL used its biggest moment on the biggest stage to champion women’s sports and flag football—again. And as an athlete myself, that makes me damn proud to call them partners. This was my fourth Super Bowl week, but my first time actually attending the game. Usually, I’m out of there before kickoff, hunkered down running 72andSunny’s social when all the press hits. (If you work in comms, you know the drill.) This time, I got to experience it in real time—something that wouldn’t have been possible without an immense amount of preparation and Bailey Calfee holding down the fort in comms land. Advertising is a team sport, and after an epic week like this, I couldn't be more grateful for having the best team in the business, which includes 72andSunny leaders like Glenn Cole, Evin Shutt + Damaune Journey who have continuously shown me what a difference it makes when you have genuinely great humans running a company. And, of course, the entire 72andSunny x NFL crew—equally great humans, equally incredible partners. Some highlights: 🔆 NFL placed on USA TODAY #AdMeter's Top 5 for the third year in a row 🔆 Both 'Flag 50' and 'Somebody' landed on AdMeter's Top 10 🔆 Ranked #2 ('Somebody') and #4 ('Flag 50') on System1's creative effectiveness scale of 2025 Big Game ads (cc Jon Evans) 🔆 Ad Age inclusivity champ: "The NFL sets an example for how to promote inclusivity in Super Bowl advertising" 🔆 'Flag 50' ranked #1 by FOX Sports 🔆 'Somebody' ranked #3 by The New York Times 🔆 'Flag 50' made PEOPLE.com's Best Ads + ranks 4.5-stars on Ad Age 🔆 Zappi also ranked ‘Somebody’ as the most feel-good message 🔆 LBB (Little Black Book) Best of the Super Bowl (FLAG 50) Coverage from: 🗞️ The Hollywood Reporter (Alex Weprin) : https://lnkd.in/gPVKDwfB 🗞️ ADWEEK (Jason Notte): https://lnkd.in/guBbEmg5 🗞️ Ad Age (Sabrina Sanchez): https://lnkd.in/gMSH4b8N 🗞️ Hello Sunshine Women who Won Super Bowl: https://lnkd.in/gwcD6Pug 🗞️ Muse by Clios (The Clios): https://lnkd.in/gkpWkSYi 🗞️ shots (Amy Hey) : https://lnkd.in/gabSJQ_G

Thank you again Jason Notte for covering our #Flag50 Superbowl spot so beautifully. This spot was not only tons of fun to make, but so important for us to continue to elevate girls and young women participating in our sport and to inspire the future generation to play. These young women are simply BAD ASS and they deserve the spotlight. Kudos to our phenomenal team of marketers at the National Football League (NFL) including Tim Ellis , Rhett Nichols , Jackie Finn , Danielle Escalante , Caroline Davis , Lucy Hallowell and our incredible partners at 72andSunny. #Superbowlads #flagfootball #womeninsports

you had me at "one of the most powerful ads of all time." #ItTakesAllOfUs Arik Armstead Demario Davis Artis Stevens Adam Vasallo Tim Ellis Marissa Solis 72andSunny Park Pictures Cabin Editing Company National Football League (NFL)

Ahead of its Super Bowl debut, we gave Stagwell Sport Beach Clubhouse attendees a peek into the making of the 'Flag 50' ad — and a first glimpse at the work itself. Tim Ellis, Evin Shutt, and Glenn Cole were joined by athletes and 'Flag 50' stars Pat McAfee and Vanita Krouch to discuss the creative process and dynamic production process. 🎥 Watch the full panel: https://lnkd.in/dpEcyBT2

Super Bowl favourites from the Americas editorial crew. Mine? Tricky. But Nike, one of the world's all-time great advertisers, returning to the Super Bowl for the first time in almost three decades? That definitely felt like the most significant thing to happen during Sunday night's ad breaks. Check the full selection here: https://lnkd.in/eyGzhu3h --- Ben Conway, Adam Bennett, April Summers, Jordan Won Neufeldt, Abi Lightfoot Wieden + Kennedy

'Flag 50,' created by #72LA for Super Bowl LIX, is the result of a years-long effort to bring women's flag football to the forefront of the National Football League (NFL) Our Emmy-winning 'Run With It' Super Bowl commercial from 2023 catapulted Mexican flag football star Diana Flores to global fame while showcasing the unmatched athleticism of the women in this sport. Alongside our partners at the NFL, we've also helped bring flag football to the Olympic stage at the 2028 Games. In his coverage for ADWEEK, reporter Jason Notte laid out the years-long effort from the NFL to pave the way for the future of flag football. Tim Ellis sums up the recent progress: “Just this week, two more states have sanctioned girls’ flag football as a varsity sport, and we have had a 100% increase in sanctioning in just the last year, so this year’s spot is on that momentum. People see it happening in their own communities, in their own schools, [so] let’s just shine a light on it with the ultimate intention of getting more high schools to sanction girls’ flag as a varsity sport. We have 15 now. We have 35 to go.” Read the full story, which also features Marissa Solis, Glenn Cole, and Zach Hilder: https://lnkd.in/ee7pui8t CC: Jason LaFlore Matt Turnier Nicole Haase Katherine Gaul Samantha Davenport Phillip Quinn Mia Simmons Casey Brown Devin Harrison Shane Chastang Katie Martin Isabella Berouty Clare Hines Sammy Springer Jean Pongsai Damaune Journey Meghan Hubert Bailey Calfee Rhett Nichols Jackie Finn Lucy Hallowell Danielle Escalante Caroline Davis Roisin Fitzgerald Eagle Eleven papercut Lime Studios Company 3 Framestore

We're blown away by the response that 'Somebody' and 'Flag 50,' our two Super Bowl spots for the National Football League (NFL), have garnered since their debut. Both highlight the power of showing children of all ages that they are worthy of respect and equal opportunity, and we couldn't be more grateful to our friends at the NFL for partnering with us to make work that advocates for change. Let's keep the momentum going: 15 states currently have girl's flag football as a varsity sport, which means there are 35 left to go. Join the movement: NFLFlag50.com And speaking of numbers: 🔆 NFL placed on USA TODAY AdMeter's Top 5 for the third year in a row 🔆 Both 'Flag 50' and 'Somebody' landed on AdMeter's Top 10 🔆 Ranked #2 ('Somebody') and #4 ('Flag 50') on System1's creative effectiveness scale of 2025 Big Game ads 🔆 Ad Age inclusivity champ: "The NFL sets an example for how to promote inclusivity in Super Bowl advertising" 🔆 'Flag 50' ranked #1 by FOX Sports 🔆 'Somebody' ranked #3 by The New York Times 🔆 'Flag 50' made PEOPLE Magazine | PEOPLE.com's Best Ads + ranks 4.5-stars on Ad Age