Inizio Evoke

Last week, Jon Buckley, Director of Experience, Inizio Evoke Europe, and Heidi Bell, Group Growth Director, Inizio Evoke Europe, were on the ground at Age of AI Europe, where the future of AI in healthcare took center stage. The event brought together industry leaders, regulators, and healthcare professionals to explore how AI is transforming everything from drug discovery to patient care.   A key theme? AI’s potential shouldn't just be about speed and saving money—it’s about giving humans time and headspace to create more impact. Trust, adoption, and collaboration will be critical in shaping what comes next.   Check out some of the highlights below, and read their top 5 takeaways from the event here: https://bit.ly/4ixotZ1 Looking to stay ahead of the AI curve? For more insights around innovations in the data, tech, and AI space, download Inizio's report featuring key trends and expert perspectives from Inizio Evoke and Inizio leaders across the globe: https://bit.ly/4hIuyS4   #AgeOfAIEurope #GenerativeAI #HealthcareMarketing #InizioEvokeEurope

The Download is back with this week’s latest news and updates across social and digital! Every week, Inizio Evoke Comms brings you the biggest platform updates, industry shifts, and emerging strategies shaping how we engage audiences and drive meaningful connections in health. Stay ahead of the curve—subscribe now and never miss an insight. #DigitalTrends #HealthcareMarketing #SocialMedia #InizioEvokeComms

At Inizio Evoke, our leaders are driving transformation—turning ideas into impact and pushing the boundaries of what’s possible in healthcare. But accelerating action isn’t just about speed; it’s about purpose, innovation, and the bold steps that create lasting change. Hear from some of the inspiring women leaders across Inizio Evoke below as they share what accelerating action means to them and how they bring it to life every day. #IWD2025 #WomenInLeadership #AccelerateAction #InizioEvoke

This week, Kesha Tansey, Senior Director, Client Partnerships, Inizio Evoke Europe, took the stage at Women in Brand’s International Women’s Day panel session to tackle a critical question: How do we build a fairer, more accessible future for the branding world? With more women leaving the creative sector than ever and a growing demand for flexibility and inclusivity, it’s clear that progress requires action. Rethinking how work gets done, ensuring visibility for women in leadership, and embracing allyship aren’t just ideals—they’re essential steps toward lasting change. Read Kesha’s key takeaways and insights from the panel here: https://bit.ly/4h8IqEt #WomenInLeadership #IWD25 #WomenInBrand #AccelerateAction #InizioEvokeEurope

Good vibes in our brand new Inizio Evoke Brighton office this week. Space, light, views and an amazing bunch of people! A superb working environment. ☀️☀️☀️

Thrilled to share that Dominic Elliston, President, Inizio Evoke Comms Europe, is one of this year’s Communique Awards judges! 👏 For the second time, Dom will join a jury of industry experts to share his wealth of experience and judge some of Europe’s best and most innovative health communications campaigns. Good luck to everyone entering – we can’t wait to see all your incredible work! #CommuniqueAwards2025 #HealthcareCommunications #Comms #InizioEvokeComms

Bias in healthcare doesn’t just shape diagnoses - it shapes experiences.   Our latest research with Instapanel uncovers the far-reaching consequences of bias in healthcare. 53% of patients surveyed said bias has significantly affected their mental and emotional wellbeing. What’s also concerning is that their experiences have made them less willing to seek future care.   Sailor’s story is a powerful example of this. They share how bias in healthcare left them feeling unheard and ultimately, affecting their trust in the system that was meant to support them.   It’s time to listen. It’s time for change. Our full report, ‘Transforming Bias in Healthcare’, exposes the hidden disparities in diagnosis and treatment and highlights the urgent need for action. Because no one should have to choose between their health and being taken seriously.   Hear more patient stories and download the full report here: https://bit.ly/41bgkUo   #HealthEquity #BiasInHealthcare #PatientVoices #InizioEvoke #Instapanel

We’re on the ground at the Age of AI Europe conference in London today! Jon Buckley, Director of Experience, Inizio Evoke Europe, and Heidi Bell, Group Growth Director, Inizio Evoke Europe, join other industry leaders at the event to explore the transformative power of generative AI in healthcare marketing and comms.   Excited to hear from experts at Google Health, ITV, Novo Nordisk, Bayer, AstraZeneca, NHS, Ferring, BeiGene, and Amgen, on the latest innovations in AI in pharma, including how AI is accelerating support for clinicians, increasing patient centricity, advancing life sciences R&D, and scaling health delivery globally.   Stay tuned as we share key insights from the event!   #AgeofAIEurope #AI #GenerativeAI #HealthcareMarketing #InizioEvoke

Today, at 12.30pm GMT, our Senior Director of Client Partnerships, Kesha Tansey, will take the stage as an expert panelist for Women in Brand’s International Women’s Day event!   As a neurodiverse parent and passionate advocate for creating a fairer branding world for women, Kesha is committed to driving innovation and empowering future leaders in the creative industry.   Join Kesha and all the incredible voices shaping the future of branding during the free virtual event later today by registering here: https://lnkd.in/edVHTEtx   #IWD25 #WomenInBrand #WomenInBusiness #InizioEvoke

Introducing The Download – your essential weekly guide to the latest in social and digital. Every week, Inizio Evoke Comms brings you the biggest platform updates, industry shifts, and emerging strategies shaping how we engage audiences and drive meaningful connections in health. Subscribe now and never miss an update! #DigitalTrends #HealthcareMarketing #SocialMedia #InizioEvokeComms