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The Big Game Showcase: Imre’s 2025 Hot Takes 🏈 Another Big Game in the books! Our experts across the agency have weighed in with their reactions and standout moments from ads across the major categories. Check out their hot takes and drop your reactions from last night’s ads in the comments. Rhiannon Dourado - The Dunkin’ DunKings are back, and this time, they’ve enlisted the most methodical method actor of them all—Jeremy Strong. Watching him poke fun at himself added an extra layer of charm to an already entertaining spot. Once again, Dunkin' reminds us why they (and Boston) reign supreme.   Caleb Aycock, PharmD - Novartis’ unbranded ad was funny, bold, and impossible to ignore—exactly what a Super Bowl spot should be. The best part? It felt nothing like a pharma ad. It flipped the script on the tired approach to breast cancer awareness—using humor and honesty to shift the focus from objectification to actual health, where it belongs.   Alex Harden - Jeep and RAM delivered standout Super Bowl ads with contrasting styles. RAM took a bold, action-packed approach, reimagining “Goldilocks and the Three Bears” with dragons and volcanoes, while Jeep embraced a reflective take on life and happiness. Star power added to the impact—Harrison Ford for Jeep and Glen Powell for RAM—each directed by industry heavyweights James Mangold and David Leitch. Both ads closed with classic rock tracks, but their tones couldn’t have been more different. While both were memorable, Jeep’s thoughtful message on life’s priorities stood out as a favorite.   Mitch Phillips - Among the many Super Bowl ads that aired last night, ChatGPT’s spot stood out with its simple, yet effective message. A single black dot on a white screen morphed into a halftone animation style that felt representative of both pixels and newspaper ink. The animations visually traced the evolution of technology—from primitive hunting tools to the evolution of the internet and everything in between, before landing on its final message: “All progress has a starting point.” The dot then morphed seamlessly into the ChatGPT prompt, positioning the AI tool as the next historical breakthrough.   Liz Ralston – Coors’ “Monday Light” Super Bowl ad delivered a clever twist on post-game recovery. A mid-January typo—“Mountain Cold Refershment”—set the stage for the reveal: a new beer perfect for Mondays. The spot featured a sluggish sloth struggling through the Monday after the game, a relatable nod to Eagles fans (and our Philly colleagues) nursing their celebrations. If a case of the Mondays comes with a championship win, they’ll take it.

A big win to start 2025! 🏆 The innovative STIHL USA weather-based targeting campaign just took home GOLD in the Social Media Ad Campaign category at the 2025 AVA Digital Awards! This prestigious honor recognizes excellence in digital marketing, social media, video, and interactive content.   We’re proud to partner with STIHL US and continue pushing the industry forward. Congrats to the entire team behind this groundbreaking campaign! #AVADigitalAwards #Innovation

Exciting news! Tracy Zuto, EVP, Executive Creative Director at Imre, will be joining the #ClioHealth jury for Audio, Direct, Digital/Mobile & Social Media at The Clios!

To kick off our 2025 #BlackHistoryMonth series, we’re celebrating the impactful work of an inspiring young leader, LaShyra "Lash" Nolen. In 2019, Lash made history as the first Black woman elected class president at Harvard Medical School. She also founded We Got Us, a community empowerment organization dedicated to expanding vaccine and healthcare access for marginalized communities. Lash’s commitment to healthcare, social justice, and leadership continues to drive meaningful change and is truly inspiring. #BlackHistoryMonth #BHM #Changemakers

This Black History Month, we’re celebrating the Black Americans shaping the future of healthcare. From groundbreaking research to champions of health equity, these innovators are making a lasting impact with work being done today! Stay tuned as our team spotlights these important contributions and stories throughout the month. #BlackHistoryMonth #BHM #Changemakers

This month, our team has been sharing their intentions for the year ahead. Now is the perfect time to pause, reflect, and refocus on what’s next as you see some of those aspirations here. Setting clear intentions for 2025 empowers you to align on goals, embrace growth, and create meaningful impact. Cheers to the year ahead – let’s navigate it together!

Today, we honor Dr. Martin Luther King, Jr. and reflect on his enduring message of equality, justice, and service. His vision reminds us that compassion, teamwork, and unity—tenets deeply tied to our organizational core values—can inspire meaningful change. Let's carry his spirit forward as we strive to make a difference in our work and our communities.

We’re proud to be honored alongside Innovators in the healthcare space, particularly related to Generative AI, for our proprietary Data Management System (DMS). The DMS has provided so many benefits and has revolutionized how we track, optimize, report and plan for our brand partners. Thank you to PM360 Magazine for the recognition and congratulations to our Data & Analytics team for continuing to push for new and improved ways of working. Click through to PM360 to read the full article.

Generative AI is making waves in medical marketing, with big changes and disruptions predicted for this year. Maryann Kuzel, Imre’s EVP of Data & Analytics, recently joined MM+M and industry leaders to share her insights on AI's near-term impact. Click through to MM+M to read the full article.

STIHL USA ended 2024 with a fantastic achievement, earning top honors in the Manufacturing category at the 2024 Ragan Communications and PR Daily Awards for its innovative weather-based targeting campaign. We're proud of our long-standing partnership with STIHL US and look forward to continuing to shape the future of the industry together. Congratulations to STIHL and the entire team who brought this groundbreaking campaign to life!