The Big Game Showcase: Imre’s 2025 Hot Takes 🏈 Another Big Game in the books! Our experts across the agency have weighed in with their reactions and standout moments from ads across the major categories. Check out their hot takes and drop your reactions from last night’s ads in the comments. Rhiannon Dourado - The Dunkin’ DunKings are back, and this time, they’ve enlisted the most methodical method actor of them all—Jeremy Strong. Watching him poke fun at himself added an extra layer of charm to an already entertaining spot. Once again, Dunkin' reminds us why they (and Boston) reign supreme. Caleb Aycock, PharmD - Novartis’ unbranded ad was funny, bold, and impossible to ignore—exactly what a Super Bowl spot should be. The best part? It felt nothing like a pharma ad. It flipped the script on the tired approach to breast cancer awareness—using humor and honesty to shift the focus from objectification to actual health, where it belongs. Alex Harden - Jeep and RAM delivered standout Super Bowl ads with contrasting styles. RAM took a bold, action-packed approach, reimagining “Goldilocks and the Three Bears” with dragons and volcanoes, while Jeep embraced a reflective take on life and happiness. Star power added to the impact—Harrison Ford for Jeep and Glen Powell for RAM—each directed by industry heavyweights James Mangold and David Leitch. Both ads closed with classic rock tracks, but their tones couldn’t have been more different. While both were memorable, Jeep’s thoughtful message on life’s priorities stood out as a favorite. Mitch Phillips - Among the many Super Bowl ads that aired last night, ChatGPT’s spot stood out with its simple, yet effective message. A single black dot on a white screen morphed into a halftone animation style that felt representative of both pixels and newspaper ink. The animations visually traced the evolution of technology—from primitive hunting tools to the evolution of the internet and everything in between, before landing on its final message: “All progress has a starting point.” The dot then morphed seamlessly into the ChatGPT prompt, positioning the AI tool as the next historical breakthrough. Liz Ralston – Coors’ “Monday Light” Super Bowl ad delivered a clever twist on post-game recovery. A mid-January typo—“Mountain Cold Refershment”—set the stage for the reveal: a new beer perfect for Mondays. The spot featured a sluggish sloth struggling through the Monday after the game, a relatable nod to Eagles fans (and our Philly colleagues) nursing their celebrations. If a case of the Mondays comes with a championship win, they’ll take it.
