Glossier, Inc.

You asked, we answered. After all the love for our Glossier basketballs—first in our 2023 Stretch campaign, then in our fall 2024 Lip Gloss campaign—we’re beyond excited to introduce the limited-edition You Look Good Basketball created in collaboration with Franklin Sports! Our new pink basketball, designed in-house, merges beauty, individuality, and sport into one bouncy product, creating our first product expression of our longtime support for the world of women’s sports. Shoot your shot and get it before it’s gone 🏀 ✨ Franklin Sports https://lnkd.in/ewiRHGxw

Our founder, Emily Weiss, CEO Kyle Leahy, CFO Seun Sodipo, and Chief People Offer Sarah Stuart spoke to Good Morning America's Alexis Christoforous for a 'Trailblazing Women' segment in honor of Women's History Month. The piece highlighted Glossier's origins, business health, blockbuster fragrances, Grant Program for Black-Owned Beauty Businesses, and WNBA partnership. Special thanks to Alexis and Olivia Osteen for making this happen! https://lnkd.in/eSzEahc3

Honored to win the Marie Claire UK beauty award for our work with Black Girl Fest on our UK Grant Programme! Thank you to the Marie Claire team for this recognition, and forever grateful to Nicole Krystal Crentsil and Black Girl Fest Studios for your partnership. Excited for what’s to come in 2025!  #BGFxGlossier #UKBlackBeautyProgramme #marieclaireprix

Thank you Romaine Bostick, CFA and Scarlet Fu for hosting our CEO, Kyle Leahy, on Bloomberg Television’s The Close for International Women’s Day to talk about Glossier’s incredible growth, our blockbuster fragrances and what makes us the brand defining what it means to be a modern legacy beauty company!

We’re proud to announce the visionary mentors for the 3rd annual 2M Mentors Live is happening on March 7th in celebration of International Women’s Day! ⭐️ Fifty rising stars will have the exclusive opportunity to receive mentorship, insights, and support from these powerhouse leaders: Diane von Furstenberg – The Visionary | Diane von Furstenberg, iconic fashion designer, founder of DVF (Diane von Furstenberg), and champion of women’s empowerment. Stephanie Mehta – The Storyteller | CEO & Chief Content Officer at Mansueto Ventures, leading Fast Company Magazine. Nancy Twine – The Innovator | Founder of Briogeo Hair Care, disrupting the clean haircare industry with innovative, inclusive products. Stephanie Roberson – The Trendsetter | CMO at Shopbop, leading growth, strategy, and trend direction over 20 years of experience in retail Arielle Patrick – The Mastermind | CCO at Ariel Investments, where she leads global marketing, public affairs, and communications. Sofia Hernandez – The Marketer | Global Head of Business Marketing at TikTok, redefining brand storytelling in the digital era. Kyle Leahy – The Chief Executive | CEO of Glossier, Inc., leading the next evolution of beauty and community-driven brand innovation. Beth Ferreira – The Investor | General Partner at Serena Ventures, backing founders driving transformational change with past leadership Justine Feron – The Strategist | Chief Strategy Officer at Havas New York, leading brand strategy for major clients #2MMentorsLive #InternationalWomensDay #MentorshipMatters #WomenInLeadership

Do we have enough of cherries yet? Glossier, Inc. keeps delivering more cherry-inspired cuteness. The Balm Dotcom pop-up continues to travel (last weekend it was in Austin), and the queues are showing up for it everywhere it goes. As we are all loving how the brand has been activating the cherry aesthetic, here are some of the cute details I loved seeing. We often focus on the big ideas, but how you do anything is how you do everything. The smallest touches sometimes can make the biggest impression. What do we think? #marketing #socialmedia #strategy

This is how brands are winning in social media: Memorable creative experiences. Take Glossier, Inc., and the release of their Black Cherry collection 🍒 They used artistry and food to create a vivid sensory experience. You can almost taste the images… For the launch, Glossier painted the town cherry red. → They took to the US, holding their first-ever Supper Club in NYC. Every last detail was thought out to perfection. The car. The lighting. The license place. The flower arrangements. The oversized cherry props. The real cherries - everywhere! They’re winning with art, immersion, creative direction and emotion. But wait, it gets better… Glossier made a $1000 donation in the name of each guest to families impacted by the LA wildfires. Altogether, they donated $32K in relief funding, along with ongoing product donations. A brand that is truly driven by purpose 👏 → For their UK launch, Glossier held a memorable event in London. They took the campaign’s slogan ‘Just Bitten’ quite literally 🍒 Collaborating with an influential cooking creator and chef, Xanthe Ross, they created a unique dining experience. This product launch was focused on interaction and engagement: Guests cooking together ✔️ A cherry-themed breakfast ✔️ Cherry fruit stand to ‘pick’ fav products ✔️ Glossier are winning with artistry. ‘Show, don’t tell’ comes to mind. So, what can we learn from the Black Cherry campaign? • Make your audience feel something they haven’t already. • Use purpose-driven marketing that tells a story. • Get creative with props, angles and edits. • Immerse people in a unique experience. • Always aim to build connection. The best campaigns are shareable and memorable. They rise above the noise on social media, capturing attention without feeling like ads. This is experiential marketing done right. Well done, Glossier! ❤️

Glossier’s Black Cherry Campaign: A Masterclass in 2025 Brand Strategy We’re barely 3 weeks into January, and Glossier’s Black Cherry campaign is already setting the tone for what’s shaping up to be the year of branded experiences, unconventional partnerships, and community evolution. But here’s the kicker: Glossier has always been about community. They were one of the first brands to truly build with their audience, not just for them. So what’s different this time? With the Black Cherry Diner pop-up, Glossier is levelling up. This isn’t just a campaign—it’s a cultural moment. They’ve integrated food (an emotionally charged, universally appealing medium) into beauty in a way that doesn’t feel gimmicky, but deeply intentional by bringing in a food creator to host this experience for them. A wink to their audience’s desire for multi-sensory, sharable experiences. This campaign hints at a bigger shift for 2025: it’s no longer enough to just build community—you have to surprise, delight, and stretch the boundaries of what community engagement looks like. Food x Beauty x Fashion: Is food becoming the next playground for beauty brands to tap into emotional connection and sensory storytelling? Pop-ups with purpose: Can pop-ups move from "Instagram bait" to experiences that solidify a brand’s cultural relevance? Evolving community-building: Glossier proves that community isn't static. How are brands going to push past "been there, done that" initiatives to keep surprising their audiences? This is why I think 2025 will be a year defined by branded experiences that truly resonate, unexpected cross-industry collaborations, and community building that goes deeper than surface-level loyalty. But here’s what I’m curious about: Does this level of experiential creativity belong only to brands like Glossier? Or is it the kind of playbook that others—smaller brands, less lifestyle-driven industries—can adopt in their own ways?

Glossier, Inc. Black Cherry Launch 🍒, London. To celebrate the release of Glossier’s latest Black Cherry Collection, Glossier partnered with influential cook and Supper Club Host, Xanthe Ross, to curate a cherry-themed breakfast spread inspired by the Black Cherry launch, whilst hosting a Shrub workshop.