It seems to me that when many become drivers, they start to distance themselves from pedestrians, and when they become developers, they start to forget what it means to be a player (and a buyer of games).
I have been playing different games for over thirty years, and now the market is really oversaturated. But let's be honest - even among low-budget projects there are real masterpieces, and projects that were made by huge companies for years turn out to be a complete disappointment.
Personally, I have been playing a lot of indie visual novels in recent years, but it is impossible to give everyone a chance. And competent marketing will not help here. I know that now the opinion that people should do what they like is very popular, but this does not mean that others should like it too. Books or games, there is talent or not, but the lack of a broad outlook and basic education of game developers ... Cute ideas of cute kids will not replace minimal quality. People think that if they drew a line with a trembling hand, then this is already a picture that everyone should see, and even better, buy. And this is absurd. Artists draw thousands of strokes daily during training and still often remain mediocre. Our life is limited in time and it is definitely not worth wasting it on everything.
Last year, I watched hundreds of games on jams, but bought only four games on Steam. And I marked two more future ones. I deleted six games that took too long to develop from my wish list. I am no longer interested in these topics and similar projects have overtaken them.
I would also like to point out that many developers forget that Steam is not the most popular platform for sales by chance. It's just that in some countries you can only buy a game there. For example, I can't spend a single cent on itch.io for the simple reason that payment systems block our country. But Steam and GOG are quite accessible to me. And there are millions of us. The market really needs to be seriously studied. Marketing research is a science and a person who has the incentive can master it.
I am not writing all this to offend you in any way, because in the end I am your follower. It is just that perhaps you will be able to further adjust your future strategy if you feel like a player again.