- Rebecca Tomasis
- Mar 17
- 14 min read
Updated: 5 days ago
Ready to share your ideas with the world? Start your blog →
Blogging is first and foremost a passion, but it does require a certain amount of dedication as well. Once you’ve caught the blogging bug, you are in it to win it. That means you’re always aspiring to publish unique, high quality, original content and taking the steps to expand your readership circle further and further.
But keep in mind that running a successful outlet depends on more than just your writing skills. Soon after you decide how to make a website and create a free blog, you realize that even a natural-born-blogger can use a helping hand with things like understanding how search engines work, or developing an eye for great visuals. For this you'll need to explore blogging tools.
Luckily, guides on how to start a blog are available online to offer assistance, and they even do it for free. They’re designed to help any type of writer, from the most beginner to the most professional. Using these blogging tool will save you precious time and effort when it comes to creating this type of website—allowing you to focus on shaping your next perfect blog article. So whether you're starting a travel blog, personal blog or fashion blog, these blogging tools will have you and your writing covered.
Start your blogging journey today with a website builder or an AI website builder and see how easy it is to bring your ideas to life!
Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.
Blogging tools list to grow your blog
The following list includes some of the best blogging tools that will support you in your writing journey:
Blogging tools to write better content
01. Write targeted content with Google Keyword Planner
Who would you contact for advice about SEO if not Google itself? Google’s own Keyword Planner is an excellent tool for refining your keywords, based on what readers are actually looking for—something that you shouldn’t guess, but rather check. As you prepare to write a blog post, enter the theme into the Keyword Planner to get a detailed review of various word combinations, their monthly search volume, and the level of existing competition.
With this knowledge, you can write stronger, more targeted blog posts that have the potential to rank higher on search results. Ranking high for SEO is also a valuable first step in making money blogging and monetizing your blog.
02. Nail those headlines with a title maker generator
The first impression is the most important one. If you can get the readers’ attention with a captivating, intriguing headline, you’ve already done half the work. But learning how to write a headline can be challenging.
If you’re struggling to come up with the perfect headline, using a title maker can point you in the right direction. Enter a couple words about your main topic, and this free tool will show you catchy blog titles and help you decide which direction you want to take with your article.
03. Defeat writer’s block with HubSpot’s post idea generator
Every blogger knows this struggle all too well. Posting regularly is essential for sustaining a growing readership, but coming up with great blog ideas again and again is not always easy. HubSpot’s Topic Generator is a terrific tool that will help you find multiple ideas that you can develop into awesome blog posts. Enter a few keywords to help narrow down the search and HubSpot will take care of the rest.
04. Take your blog keyword research to the next level with Ahrefs
Ahrefs is a great all-round SEO and blogging tool. We love it for its keyword and site explorer features, allowing you to understand what keywords competitors are ranking for and how case you are to the same success. You can also use this powerful blogging tool to understand how well your blog articles are ranking for keywords, how these rankings change over different dates and how much traffic they generate to your blog post, or blog as a whole.
05. Understand blog intent with Semrush
If you're a blogger and not using Semrush, consider this a not so urgent reminder to add it to your tools arsenal. We don't have time, or space to go into all the things that make Semrush a great blogging tool - so we'll focus on its role in helping you understand intent. Understand if you should target an entity or keyword with a blog post, or another form of content easily.
06. Find captivating photos on Pexels
Writing great content is one step in creating excellent content, but visuals are just as important. Pexels is a wonderful source for finding professional images that you can use on your blog posts without worrying about copyright issues. The images on Pexels are available for both personal and commercial use for free (!), and you are allowed to edit and modify them to optimize them for your own purposes. What could be better?
07. Upgrade your images with Fotor’s Photo Editor
When you want to add that special pizzazz to your blog’s visuals, use Fotor’s Photo Editor to edit images and style them so that they are just right. With Fotor, you can optimize your image’s measurements, add awesome effects and filters, enhance your own photography works or highlight your products. Use layers to add shapes, texts or stickers to your images and make them more engaging. This photo editor offers endless ways to beautify your visuals – so go ahead and explore!
If you're looking for more advanced tools, take a look at this selection of the best free photo editing software you can use.
08. Target your posts with Google Trends
Want to get into your readers’ heads? Use Google Trends to gain meaningful insight into what content is interesting, educating, funny or entertaining today. Simply enter a keyword related to your blog’s general theme. The tool will generate a history of how popular your search term has proven over time - helping you understand if its a bandwagon you should be jumping on, or if you've missed the chance this time.
09. Write like a professional with Grammarly
Blogging is often a one-person operation. When you don’t have an extra pair of eyes to proofread your texts, it’s not impossible for mistakes to happen. And let’s face it, who of us hasn’t had a typo or grammar error here and there? Luckily, that doesn’t have to impact your blog’s quality as a professional authority in your field, because Grammarly is here to save the day. Use Grammarly, an online grammar checker extension, to correct your language and polish up your texts in any docs or emails, so that when you publish them online you know they are absolutely up to your standards.
10. Stay in the know with BuzzSumo
There’s so much content available out there! It’s not easy to stay on top of what’s hot and engaging, to be able to understand content trends and get a feel for which blog posts will be successful. Buzzsumo is a content discovery site that can help you keep track of trending content. It delivers insights on content that is relevant to your interests and points you towards excellent directions for creating better, more targeted blog posts to attract your audience. On top of this, Buzzsumo helps you track the social performance of your articles, with the exact number of Facebook, Twitter, Reddit and Pinterest shares.
Blogging tools to measure performance
11. Measure your blog’s performance with Google Search Console
Working with excellent keywords and headlines is one important step, but in order to really leverage your research and boost your posts’ organic performance, you want to know whether the work you’ve done is actually making an impact. Using Google Search Console will help when improving SEO for blogging. It will allow you to study which keywords are bringing you the most readers. This is just a fraction of the knowledge Google Search Console can provide you with. It’s a treasure trove of data that you’ll be able to use to create better content that attracts more curious eyes.
12. Power your blog insights with Google Analytics
Take understanding the performance of your blog to the next level with Google Analytics—now transforming into GA4. This powerful tool can help you understand not only where your blog traffic is coming from, but when and how much. It can also help you understand better any number of engagement metrics, so how readers behave on your page and how your content resonates with them. You can also use it to delve deeper into how readers move from your blog pages to other pages on your website, and the actions they take along the way.
The right blogging platform
13. Start a powerful blog with Wix
If you want to be a blogger, you need to start with a blog. Sounds simple, right? But there’s more to it than just having a space to write. To really shine as a blogger, you need a powerful blogging platform that makes creating and managing content as simple as it is inspiring (see best blogging platform). that simplifies your content creation process. That’s where Wix comes in. With an intuitive text editor, design tools that put creativity at your fingertips and built-in Wix features for scheduling, sharing and tracking your posts, Wix is the perfect platform for turning your blog ideas into reality.
And the best part—you don’t have to be a pro writer or designer to get started. Wix offers free blog templates that make setup a breeze. In just a few minutes, you can go from a blank page to a fully operational blog. Just customize your design with your own images and videos, and you’re ready to hit the ‘publish’ button.
Choosing Wix as your Content Management System (CMS) means your blog is backed by free website hosting, top-level Wix performance and built-in website security.
Now, here’s something to think about as you read this article. This very blog you’re on right now? It’s built with Wix. Every article, image and interactive feature you see here is part of the Wix blogging platform—it’s designed using the same tools you have access to. Wix powers this blog the same way it can power yours. Pretty inspiring, isn’t it?
Blogging tools to help you manage your blog
14. Perfect your flow with Trello
Many people think of blogging as a “hobby”. But anyone experienced with running a professional blog (for commercial, educational or branding purposes) knows that this is a serious project that should be treated as one. Trello is a project management platform that was designed to assist professional bloggers with day-to-day responsibilities. Visualizing your schedule, tasks and goals, Trello helps to streamline your workflow to improve overall productivity. It’s especially great if you work in a team or collaborate with freelancers, but solo bloggers will find the system great as well.
Blogging tools to help your content go viral
15. Make your posts shareable with Meme Generator
You know your content is rocking it when readers just can’t help but share it with their own social circles. A powerful way to make your posts more engaging and to encourage readers to share them further is to create original memes and integrate them into your posts. Use Meme Generator to create witty, sarcastic or ridiculous memes that resonate with your readership. You can choose the meme visual from a huge pool of images and add your own text, or use one of the existing memes created by the site’s user base.
16. Transform your posts into gorgeous videos with Lumen5
If you want to integrate rich content into your blog posts, Lumen5 is a fabulous tool you need to check out. Using artificial intelligence, Lumen5 takes your blog posts and converts them into beautiful videos. You then have the ability to edit the video and optimize it for your needs. The result is a gorgeous visualization of your posts that will have an excellent impact when you promote your blog on Facebook or other forms of social media. You can also embed the video within your blog post itself, which has a tremendous SEO impact, by extending the average time your visitors spend on your page.
"The AI’s world is developing at a dizzying pace, heading in directions that no one can fully predict. Who could predict that AI would have human-like empathy?"
Guy Sopher, Head of AI Assistant at Wix
How to choose the right blogging tool for you
Starting a blog is a big step, and choosing the right blogging tool? That’s the first step to setting yourself up for success. The right platform makes it simple to create, manage and grow your blog without feeling overwhelmed. But with so many options out there, how do you pick the one that’s right for you?
To make things easier, we reached out to the blogging experts here at Wix. They’ve shared their top tips, favorite features and real-world experiences to help you find the blogging tool that’ll work perfectly for your needs.
Define your goals: “When I’m kickstarting a new blog project, the first question I ask is, ‘What am I trying to achieve?'" says Chaya Arbiv, our SEO blog specialist. “It makes all the difference. Whether you’re documenting personal stories, sharing professional expertise or building a platform for your business, your goals are your guide.” Knowing your purpose can help you decide if you need a simple writing platform or a feature-packed tool that lets you monetize a blog and grow your audience.
Consider ease of use: Sharon Hafuta, our SEO blog editor, adds, “I’ve seen so many people hesitate to start a blog because they feel it’s too technical. That’s why I always recommend tools with intuitive interfaces that make blogging less daunting. When you’re not wrestling with the tool, you can focus on your content.”
Content management features: Good blogging tools should come with convenient content management features like text editing options, media support and scheduling capabilities. Chaya shares, “I love when a platform lets me plan my entire content calendar. Scheduling posts ahead of time means I can focus on creating new content instead of rushing to meet deadlines at the last minute.”
Customization options: Your blog should look exactly how you want it to look. “Picking a blogging tool with great design options is key,” Sharon says. “I’m all about having customization at my fingertips—from website templates to fonts and colors. Your blog should reflect your personality or brand.”
SEO features: “If your blog isn’t easy to find online, it’s like writing in a diary that no one reads,” Chaya explains. “Make sure your blogging tool offers strong SEO features, like meta tags and an easy way to control URLs. That’s how new readers will discover your posts.” Having built-in SEO features takes out the guesswork when it comes to boosting your blog’s visibility.
Integration with third-party tools: Sharon emphasizes the importance of connectivity. “When you can link your blog to integrations or third-party tools like email marketing or analytics, the possibilities really expand. Integration helps everything work together smoothly, and it gives you extra functionality without extra effort.”
Community and support: Technical hiccups? They happen. That’s why a helpful community and solid customer support matter. “For me, it’s a dealbreaker if I can’t find answers when I need them,” Chaya says. “That’s why having a help center filled with useful resources or even a place to chat with others, like active forums, is absolutely essential for me.”
Scalability and growth: Sharon adds, “I always tell people to choose a blogging tool that can grow with them. You may be starting small now, but think about where you’ll be in a year. Pick a tool that can grow your blog, whether it’s adding sections, launching eCommerce or something else.”
Cost and pricing plans: Budget is always a factor. Chaya reminds us, “It’s not just about whether a tool’s price fits your budget right now. Check what features come with different plans and make sure you’re getting the best value. Free isn’t always better if you’re limited by features.”
User reviews and recommendations: “I always read reviews before testing something new,” Sharon says. “Feedback from other users offers a window into strengths and weaknesses of a tool. Plus, it helps me see if it aligns with what I’m looking for in a blogging platform.”
“When blogging, it’s easy to think, 'The more I blog, the more people will read it.' And that may be true in some circumstances. But it’s also about striking a balance between quality and quantity, as well as brevity and exploring your content in sufficient detail, to keep your audience engaged and coming back for more—a concept sometimes referred to as 'blog cadence.'" - Sharon Hafuta, SEO blog editor at Wix
What are the best blogging tools for a beginner?
If you're a beginner blogger and a full list of blogging tools is a lot to prioritize from, we recommend starting small. There are many blogging tools available, for many different purposes and it can get overwhelming as a beginner blogger to decide which are right for you. With this in mind we've put together this top list of beginner blogging tools, once you've scaled your blog and are confident with its growth and management, then you can consider expanding your list.
You'll need a blog maker, like Wix, to create your blog. This is an absolute must.
No matter how small your blog starts, you'll want to track traffic growth. For organic traffic checking, Google Search Console is another must as a beginner. It's easy to use and a must have if you're tracking your blog in Google search. Wix offers Google Search Console setup as long as you have a paid plan and connected domain.
Ahrefs is important for many different blogging needs. These include keyword research, backlinks tracking, competitor research and more. This multi-functional SEO and blogging tool is great for beginner blogs and easy to learn how to use.
What are the best blogging AI tools?
Some of the best blogging AI tools available today include:
Wix AI blogging tools
AI Text Creator: Generates blog post ideas and content within the blog editor.
AI SEO assistant: Suggests improvements for SEO on all pages.
AI Image Creator: Generates custom images for blog posts.
Other AI blogging tools
Jasper.ai: Great for writing blog drafts or help with editing.
Clearscope: AI-driven content optimization tool
Copy.ai: Another content creation tool for all purposes.
MarketMuse: AI content planning and optimization.
NotebookLLM: Create podcasts from your blog posts.
Blogging tools FAQ
What is a blogging tool?
There are various blogging tools available to help bloggers create, manage and optimize their blogs. These tools can assist with content creation, organization, SEO, analytics and more. Blogging tools can streamline various aspects of blogging, save time and improve the overall quality and performance of your blog.