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Providing services: Management Consulting, Brand Consulting, Marketing Consulting, Public Relations, Pricing Strategy
Summary: Strategic Marketing Executive | SaaS, AI, ML, Predictive Analytics, and IT Expertise Dynamic marketing leader with 20+ years of progressive experience driving revenue growth through strategic product and solution marketing in high-velocity technology sectors. With a proven track record of aligning marketing execution with sales goals, I excel in competitive, fast-paced environments where innovation and differentiation are key. My expertise spans B2B enterprise software, SaaS, IoT security, and Health IT, with a focus on driving engagement, accountability, and results through data-driven decision-making, analytics, and the voice of the customer. As a leader at Invado Group, I leverage my extensive background in AI, predictive analytics, and machine learning (ML) to develop and execute go-to-market strategies for disruptive technology companies, especially those entering high-growth phases. By embedding specialized cross-functional teams, Invado Group empowers clients to rapidly scale, effectively engage C-Suite buyers, and meet aggressive revenue goals in industries like cybersecurity, healthcare IT, and IoT. Core Competencies: - Leadership & Strategy: Former CMO for companies up to $100M, with deep expertise in M&A integration, corporate branding, messaging, and positioning. - Domain Expertise: Extensive experience with IT security, compliance, privacy, identity management, and IoT security landscapes. - AI & Predictive Analytics: Skilled in incorporating cutting-edge technologies into marketing strategies to create competitive advantages. - Global Perspective: Managed international teams across India, Austria, UK, Brazil, and 14 distributor countries; fluent in French. - Execution Excellence: Delivered integrated demand-generation strategies, built high-performing marketing teams, and deployed Pragmatic Marketing methodologies. Notable Achievements: - Spearheaded marketing initiatives that drove double-digit growth in SaaS and enterprise software solutions. - Built and managed internationally dispersed sales enablement and marketing teams, fostering collaboration and operational excellence. - Deep understanding of C-Suite decision-makers, including CISO, CSO, CIO, and IT Operations roles. - Extensive experience translating complex technology solutions into compelling value propositions. With a BSEE and MBA, I combine technical expertise with business acumen to deliver measurable results. My passion for innovation and efficiency has consistently fueled growth, empowered teams, and transformed marketing organizations into strategic growth engines.
Providing services: Digital Marketing, Marketing Consulting, Lead Generation, Social Media Marketing, Content Marketing, Content Strategy, Brand Marketing, Public Relations, Blogging
Summary: As a dedicated Division 1 student-athlete at Boston University, I balanced rigorous academics with my passion for lacrosse. My journey from The Pingry School and freshman year at Rutgers University has equipped me with a strong foundation in arts and sciences. I have honed my skills in customer service and mentorship through roles at Liquid Dreams Surf Shop and as a lacrosse coach. Volunteering with the Embrace Kids Foundation and local athletic programs has enriched my teamwork and leadership abilities. Passionate about surfing, fishing, fitness, and nutrition.
Providing services: Advertising, Brand Consulting, Public Relations, Entertainment Law, Copyright Law
Summary: Highly recognized Public Relations & A&R strategist and sales executive in the record industry. Experience spans 45+ years with centralized focus in artist management and music publishing ,and licensing A&R Recording Contracts,and Studio Production Music Curator Activist Storyteller
Providing services: Project Management, Public Relations, HR Consulting, Advertising, Human Resources (HR), Executive Administrative Assistance, Strategic Planning, Virtual Assistance, Brand Consulting
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Providing services: Change Management, Public Relations, Writing, Corporate Training, Interview Preparation, Public Speaking, HR Consulting, Trade Shows, Cybersecurity, Brand Marketing
Summary: Best known for a remarkable ability to create clear, instantly understandable communication. I am an innovator who conceptualizes and drives highly successful integrated communication strategies that support profitable growth, intensify the customer experience, and increase employee engagement. I leverage my skills to strengthen an organization's image and position among employees, customers, investors, and consumers. I am adept at interacting with all audiences, assuring transparency, conveying credibility, and always upholding the highest standards of integrity. I am also experienced in managing media relations and crisis communications response and establishing and maintaining global crisis communications plans. A summary of my strengths include: • Ability to develop and implement a comprehensive communications strategy that aligns with organizational goals. • Proven experience in leading and managing a team, including setting goals, providing feedback, and fostering a collaborative environment. • Strong organizational skills to oversee projects from concept to execution, including managing schedules, resources, and budgets. • Mastery of writing and editing for various formats, including digital, print, and multimedia, with a keen understanding of tone, voice, and storytelling techniques. • Ability to envision and innovate in content creation, ensuring materials are engaging and aligned with the brand. • Understanding of visual concepts and design principles, especially within digital communications. • Expertise using data and analytics tools (e.g., CRM systems, CMS platforms, Google Analytics) to inform communications strategies and measure success. • Experience with monitoring and measurement technologies and the ability to leverage these tools to enhance engagement and execution. • Strong ability to work collaboratively with various departments, including Legal, Human Resources, IT, QA/RA, Marketing, and other stakeholders. • Skill in managing relationships with senior executives and navigating complex organizational dynamics. • Ability to inspire and motivate a team, fostering a positive and productive work environment. • Capacity to adapt to changing circumstances, priorities, and technologies while focusing on strategic goals. • Strong analytical skills to address challenges, make informed decisions, and implement effective solutions. • Commitment to embracing and modeling an organization's culture and principles and maintaining a positive, engaging work environment. • Flexibility to work outside regular office hours as needed.
Providing services: Non-profit Consulting, Political Consulting, Negotiation, Public Speaking, Public Relations
Summary: I am a first year M.A. in International Affairs with Specialization in Diplomacy student enrolled in the Frederick S. Pardee School of Global Studies at Boston University. I am passionate about international relations and its socioeconomic consequences in present times. I have a keen desire to work in public policy sector and international diplomacy with global institutions. Currently seeking a role in public policy research institutions to hone my skills further and contribute to the society.
Providing services: Public Relations, Marketing Strategy, Blogging, Digital Marketing, Social Media Marketing, Content Marketing, Content Strategy, Marketing Consulting, Brand Marketing, Growth Marketing
Providing services: Public Relations, Marketing Strategy, Writing, Event Coordination, Event Planning, Event Production, Product Launch Events, Brand Marketing
Summary: Experienced publicist with a demonstrated history of working in the public relations and communications industry. Skilled in Editing, Writing, Media Relations, Microsoft Excel, and Reporting. Strong Communications professional with a Bachelor of Arts (B.A.) focused in Communication and Media Studies from Syracuse University.
Providing services: Life Coaching, Resume Writing, Interview Preparation, Career Development Coaching, Editing, Writing, Real Estate, Public Relations, Resume Review, Training
Summary: Ready for something to shift, change or blossom in your life? As a certified life/work coach, I help people get clear and move toward their goals by drawing upon their natural strengths. Comments like these from my clients are why I love what I do: "Thank you. The positive impact you made in such a short time is profound. I gained clarity about what I wanted, where I needed to go, and the tools and confidence to get there." "You've been a tremendous help to me on my professional journey. I wonder where I'd be mentally and in my career if I hadn't met you. I am just so grateful for your presence in my life!" "You not only helped with my resume and job search, you went the extra step to help me improve my day-to-day life and learn to focus on the things that make me feel fuller and happy."
As Atlanta grows, you want your business to grow as well. A public relations specialist can be a vital member of your marketing team. Here are five ways a freelance PR specialist can benefit your organization.
If events are a vital component of your marketing strategy, it's critical that your target audience knows about them, especially in a city as lively as Atlanta. Freelance public relations specialists can boost your visibility and drive attendance to your event.
Public relations specialists are skilled at creating content that attracts your ideal customers, including blog posts, marketing copy, press releases, case studies, and thought leadership articles.
While having a social media presence is a good first step, it's not enough. A public relations specialist can utilize these platforms to cultivate a reputation for your brand and interact with existing and prospective clients.
A crisis can make or break a business's reputation in a matter of hours or days. Working with a PR specialist can help you mitigate damage from negative exposure or capitalize on unexpected opportunities.
Whether you're preparing materials for your shareholders or cultivating local press for positive stories, a public relations specialist can help you with the preparation of content, making sure the message conveys a positive image.