Pharmaceutical Executive reposted this
Due to the rising influence of payers in the US healthcare system, today’s pharma commercial teams have a more significant influence on clinical trial and real-world evidence study design than ever before. To be an effective partner to the clinical and scientific teams tasked with managing these trials and studies, commercial professionals must understand precisely what payers need and how to generate the data that will build a value story that is meaningful to them. How training can help: Educating teams on foundational elements of coverage criteria and trial/study design creates a richer understanding of what payers want and how to give it to them. To be comprehensive, training should also include deep dives into fiscal efficiencies, endpoint nuances, and how to maximize the value of a pipeline. Read more about overcoming six common pain points troubling pharma in 2025 in this Pharmaceutical Executive article by Diane Petrone: https://lnkd.in/exHGsPEB #pharma #biotech #traininganddevelopment #marketaccess #elevateandaccelerate #rwe #realworldevidence #clinicaltrials
