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The best stories ever written about Domain-Branded Email Accounts for Professionalism: 📧 A small business owner transformed their client communications with domain-branded emails, instantly boosting their credibility. 💼 A non-profit organization saw increased trust and engagement from donors after switching to domain-branded email accounts. 🌟 A professional service provider landed more high-profile clients by using a domain-branded email, reflecting their expertise and reliability. 🏆 A startup gained investor confidence by presenting a cohesive and professional image through domain-branded emails. 🚀 Everyone should read them. They’re timeless. Book a Discovery Session for our Website-as-a-Service solution: https://lnkd.in/gQRFSdhd Share or comment if you believe in the power of professionalism! #ProfessionalEmail #BusinessCredibility #WebsiteDesign #All-inclusiveWebsiteServices

We didn’t have an email welcome series when I joined Food for the Hungry. It was one of the more frustrating things to put into place. Why? Our donation management system didn’t integrate with our email system. The email management system’s automation tools were challenging and not reliable. We relied on exporting email lists from one system and importing them into the other for every email send. It took two years to get a single welcome email in place – and that was only accomplished by manually importing lists of new donors each week. A year later, we migrated to a more robust marketing platform and hired a firm to build an API connection between our donation management system and the marketing platform. Now we were ready to implement an email welcome series! But were we? We needed a plan. With multiple audiences (new leads, single gift donors, monthly donors), we needed more than one welcome series and needed something that took the recipient through a journey to accomplish something. We took a pad of post-it notes and started outlining the email journey for a new subscriber. This journey became a foundation for increasing second gift conversions, reducing donor attrition, and converting more leads into donors. In this free training video, you'll learn how to create a great welcome series for your nonprofit: https://lnkd.in/eNmD7x3V Want more great free trainings like this? Subscribe to our 2 Minute Fundraising emails. #nonprofit #fundraising #welcomeseries #emailmarketing #email

We didn’t have an email welcome series when I joined Food for the Hungry. It was one of the more frustrating things to put into place. Why? Our donation management system didn’t integrate with our email system. The email management system’s automation tools were challenging and not reliable. We relied on exporting email lists from one system and importing them into the other for every email send. It took two years to get a single welcome email in place – and that was only accomplished by manually importing lists of new donors each week. A year later, we migrated to a more robust marketing platform and hired a firm to build an API connection between our donation management system and the marketing platform. Now we were ready to implement an email welcome series! But were we? We needed a plan. With multiple audiences (new leads, single gift donors, monthly donors), we needed more than one welcome series and needed something that took the recipient through a journey to accomplish something. We took a pad of post-it notes and started outlining the email journey for a new subscriber. This journey became a foundation for increasing second gift conversions, reducing donor attrition, and converting more leads into donors. In this free training video, you'll learn how to create a great welcome series for your nonprofit: https://lnkd.in/eNmD7x3V Want more great free trainings like this? Subscribe to our 2 Minute Fundraising emails. #nonprofit #fundraising #welcomeseries #emailmarketing #email

This week: A lesson on your use of the "F-word".....

Low donor retention? It might be because you're not talking 𝒘𝒊𝒕𝒉 your donors. 🤔 Most low-retention organizations fall into the trap of one-way communication. They send out emails, updates, and appeals but never encourage real, two-way conversations. High-retention organizations? They do things differently: 👉 They ask their donors to hit reply. 👉 They create genuine, human conversations. 👉 They use plain-text, personal emails that feel like they’re coming from a friend, not a brand. Think about it: How often do you respond to a flashy marketing email? Probably not much. But a personal note from someone who genuinely wants to connect? 𝐓𝐡𝐚𝐭 𝐠𝐞𝐭𝐬 𝐲𝐨𝐮𝐫 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧. When you make your communication feel real and invite responses, you build trust. And trust is the foundation of donor retention. Here’s the reality: Organizations that engage in these real, human interactions are more likely to see higher retention rates. And those that don’t? They miss out on opportunities to deepen relationships and keep donors coming back. If you're struggling with retention, ask yourself: "Are we inviting our donors to talk with us, or are we just talking at them?" #NonProfit #OnlineFundraising #NextAfter

Can we talk about the "F-word"? Yep, you guessed it… “Friend” The quickest way to let your donor know that you don’t actually know them is by starting your email with “Dear friend.” Here's the deal... Your donors aren't just friends; they're champions, partners, and advocates for your cause. They're the backbone of your organization, fueling your mission with their generosity and belief in your work. Why stick with a generic label when they deserve so much more? An easy fix? Nearly every email tool on the market today allows you to insert the recipient's first name. (If your tool doesn't, you need a new tool.) And guess what? When we call our donors by name, our email performance improves! In an experiment, one organization wondered if they could improve their email response by calling the donor by their first name. 🧐 The result? Personalizing the email led to a 270% increase in clicks!💥 So, we suggest you try to avoid the "F-word" in your emails. Signed, All the “Friends” Everywhere 🤝 #EmailMarketing #OnlineFundraising #NonProfit #NextAfter

Struggling to crack the code on email or direct mail fundraising? You’re not alone! 📧 We’ve got just the thing at our #IGConf on Oct 17th! Here are some of the session highlights that can help you transform your approach and boost your results 👇 --- 💥 Breaking the Mould: How to Avoid Mediocre Direct Mail & Get Results with Sinéad Chapman, Senior Fundraising Consultant Learn how to make your direct mail truly connect with supporters, drawing from over 20 years of creative and data expertise. Let's create mail your donors will love getting and will actually engage with! --- 🛠️ Become an Email Expert: Building the Perfect Email From Top to Bottom with Paul Taylor, Head of CRM at JustGiving The average person takes 9 seconds to scan an email. Learn how to optimise your charity’s emails to make them count. Whether you’re new to email stewardship or a seasoned pro, discover the insights, tips, and tools to apply to your charity’s emails and drive performance. --- 🗺️ Supporter Welcome Journeys: Top Tips to Build Strong Donor Relationships with Claire Donner, Mobilisation Expert & UK Director at More Onion First impressions matter! Learn how to design a welcome journey that turns new supporters into your best advocates—guided by over a decade of More Onion's expert insights. Whether you're refining your current journeys, or hoping to design your first, this session is for you! --- If these sound right up your alley and you want more, be sure to save your spot and join the conversation! Book now and save £23 right away: https://lnkd.in/eBqzDHQH Hope to see you there! 👋 #IndividualGiving #Fundraising #CharitySector #DirectMail #EmailMarketing #SupporterJourneys #DigitalFundraising

Non-profits deserve powerful tools, made simple. 🌟 Here’s a quick walkthrough of setting up your ClearImpact account and taking the first step toward streamlined email outreach.

Tip of the Day: "Did you know? Including a call-to-action in your email newsletters can boost click-through rates by 40%. Encourage your subscribers to take action. #EmailMarketing #NonprofitTips"

⭐ Supercharge your CRM: Unlock the full potential of volunteers ⭐ 🗓️ 26th FEB @ 11:00 AM GMT 🕚 Your CRM system is the backbone of volunteer and donor engagement, but are you using it to its fullest? Join us for an insightful session with Sam and Maxine Smitiutch from Blackbaud, where we'll dive into the powerful ways you can optimise your CRM to elevate volunteer management and donor relations! 🔑 What you’ll learn: ✔️ Best practices for CRM usage at Charities and Non Profits ✔️ How to maximise engagement with volunteers ✔️ Tips for turning insights into action Don’t miss out on this opportunity to unlock the full potential of your CRM! 📅 Save your spot today – https://buff.ly/4aolYWo Rosterfy is part of the Blackbaud partner network and a trusted provider of volunteer management software to hundreds of charities, non profits, cities, government initiatives and sporting associations. #Webinar #CRM #VolunteerManagement #NonprofitTech #DonorEngagement #Rosterfy #Blackbaud #TechForGood #NonprofitLeadership #VolunteerImpact #Philanthropy