NRN interviewed CEO Jim Holthouser about how GoTo Foods is revolutionizing its portfolio. Jim discussed our customer-first digital platform and how it drives strategic unification, enhances loyalty and fosters international growth. This insightful discussion highlights our commitment to unlocking the full potential of the GoTo Foods portfolio. Read the full article to learn more about how the unified digital platform drives GoTo Foods' growth. #GoToFoods
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Entrepreneur / Brand Builder & Marketer / Impact Investor / Advisor / Board Member (Beverage & CPG)
Is this innovating or a brand battle? 🤔 The Coca-Cola Company and PepsiCo decided to dip their toes into the prebiotic soda category, but it seems much more than just another product launch—it’s a signal. But will their entry redefine the market or simply highlight the strength of existing leaders like poppi and OLIPOP PBC? Coke’s decision to extend Simply and Pepsi’s reimagining of Soulboost signal more of an experiment than an all-out category conquest. These aren’t powerhouse flagship names; they’re middle-tier brands that allow for risk without heavy reputational costs. But this conservative play may be the soda giants’ Achilles’ heel—Poppi and OLIPOP have built deep emotional connections with consumers through authentic branding, social media presence, and grassroots loyalty. The soda aisle’s biggest lesson of late? Consumers want their modern soda to taste like soda. Poppi and OLIPOP have soared by reintroducing nostalgic classics like cola, root beer, and cream soda—all with a gut-healthy twist. In contrast, Coke and Pepsi are leading with fruit-forward flavors, a move that feels slightly off-tempo as the market consolidates around traditional soda flavors with a functional edge. The real question isn’t whether Coke and Pepsi can compete in terms of branding or flavor—it’s how their distribution muscle might tilt the playing field. With access to nearly every retailer in the world, these giants could flood shelves and push smaller brands out of prime real estate. Walmart’s commitment to the “modern soda” set, which helped Poppi go national, could face pressure as Coke and Pepsi ramp up. Smaller brands may soon find themselves squeezed out of distributor pipelines, potentially stifling innovation in what has been a vibrant and dynamic category. Coca-Cola and Pepsi’s cautious entry underscores both the opportunity and challenges in prebiotic soda. Their involvement validates the category’s growth, but it also raises the stakes for smaller brands. If the soda giants find success, they may accelerate mainstream adoption of gut-healthy sodas—while reshaping competitive dynamics with their vast resources. For brands like Poppi and OLIPOP, this is both a challenge and an opportunity. They’ve already proven they can outpace bigger players in creativity and connection; now, they must double down on their strengths to maintain their lead. How do you see Coke and Pepsi shaping the future of prebiotic soda? #cpg #beverage #soda #functionalbeverages
Coke & Pepsi Embrace Prebiotic Pops; What Could Go Wrong?
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Oreo + Coca-Cola? Have you noticed how more brands in the food and beverage industry are teaming up to create unique products? From KitKat and Krispy Kreme doughnuts to Oreo-Flavored beverages, Co-brandings like these are taking center stage—and for good reason. Here’s why these partnerships matter: - Reaching New Audiences: Brands gain access to each other’s loyal customer bases. - Driving Innovation: Combining strengths leads to creative and attention-grabbing products. - Generating Buzz: Collaborations often become viral talking points, making them a powerful and cost-effective marketing strategy. These Co-brandings highlight how collaborations are influencing the future of food and beverage, sparking creativity and redefining what’s possible in the industry. What’s the most interesting brand collaboration you’ve come across recently? Let me know in the comments.
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‘Integrated healthcare Marketing’ advocate | Driving business impact | Brand building & strategy | Experienced in Global Marketing ops & Transformation | Problem-solver I Marketing Leader with diverse experience
So relevant for all the #Wellness #Nutrition Marketers! *Crisp information on your label sells* #packaging #label #nutrition #marketing
This famous redesign led to a $600 million sale — but here’s the part everyone overlooks: It wasn’t just about putting ingredients on the front. It was about SHOWING the thing the brand used to be TELLING. Let’s back up… When RXBAR debuted, nobody took it seriously. It was an ugly brand in a crowded space. It wanted to differentiate itself as simple and natural, so it used a slogan: “AS PRESCRIBED BY NATURE.” Problem is, lines like that are meaningless. Lots of brands say they’re natural, so consumers don’t know who to trust. That's why the ingredient list worked. It SHOWED consumers how natural the product was — so they felt like they could decide themselves, without being told. This led to a sales explosion, and then a $600 million sale to Kellogg. It’s worth asking: What are YOU telling people, that you should be showing instead? Credit: Jason Feifer
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In branding yourself, focus on demonstrating your abilities through your actions rather than talking about what you can do. “What are YOU telling people, that you should be showing instead?”
This famous redesign led to a $600 million sale — but here’s the part everyone overlooks: It wasn’t just about putting ingredients on the front. It was about SHOWING the thing the brand used to be TELLING. Let’s back up… When RXBAR debuted, nobody took it seriously. It was an ugly brand in a crowded space. It wanted to differentiate itself as simple and natural, so it used a slogan: “AS PRESCRIBED BY NATURE.” Problem is, lines like that are meaningless. Lots of brands say they’re natural, so consumers don’t know who to trust. That's why the ingredient list worked. It SHOWED consumers how natural the product was — so they felt like they could decide themselves, without being told. This led to a sales explosion, and then a $600 million sale to Kellogg. It’s worth asking: What are YOU telling people, that you should be showing instead? Credit: Jason Feifer
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$2.1m+ In Trackable Ecom Sales // Agency Founder // Helping 6-7 Figure DTC Brands Grow Using Retention Channels like Email, SMS and Whatsapp
Small Changes Big Results
This famous redesign led to a $600 million sale — but here’s the part everyone overlooks: It wasn’t just about putting ingredients on the front. It was about SHOWING the thing the brand used to be TELLING. Let’s back up… When RXBAR debuted, nobody took it seriously. It was an ugly brand in a crowded space. It wanted to differentiate itself as simple and natural, so it used a slogan: “AS PRESCRIBED BY NATURE.” Problem is, lines like that are meaningless. Lots of brands say they’re natural, so consumers don’t know who to trust. That's why the ingredient list worked. It SHOWED consumers how natural the product was — so they felt like they could decide themselves, without being told. This led to a sales explosion, and then a $600 million sale to Kellogg. It’s worth asking: What are YOU telling people, that you should be showing instead? Credit: Jason Feifer
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Aspiring Navy Occupational Therapist | Active U.S. Marine | Dual MBA/MHA Candidate | Entrepreneur
This story is a powerful reminder that actions speak louder than words. In both business and personal life, it’s not just about what we say, but what we do that truly matters. Transparency and authenticity can create trust and drive success in ways that empty promises never will. As it says in the Bible, “Let your light shine before others, that they may see your good deeds and glorify your Father in heaven.” — Matthew 5:16 Let’s focus on showing our values through our actions and let our integrity be evident to all.
This famous redesign led to a $600 million sale — but here’s the part everyone overlooks: It wasn’t just about putting ingredients on the front. It was about SHOWING the thing the brand used to be TELLING. Let’s back up… When RXBAR debuted, nobody took it seriously. It was an ugly brand in a crowded space. It wanted to differentiate itself as simple and natural, so it used a slogan: “AS PRESCRIBED BY NATURE.” Problem is, lines like that are meaningless. Lots of brands say they’re natural, so consumers don’t know who to trust. That's why the ingredient list worked. It SHOWED consumers how natural the product was — so they felt like they could decide themselves, without being told. This led to a sales explosion, and then a $600 million sale to Kellogg. It’s worth asking: What are YOU telling people, that you should be showing instead? Credit: Jason Feifer
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I don’t believe in spamming people. Unless you do, in which case I’m totally fine with that.
This famous redesign led to a $600 million sale — but here’s the part everyone overlooks: It wasn’t just about putting ingredients on the front. It was about SHOWING the thing the brand used to be TELLING. Let’s back up… When RXBAR debuted, nobody took it seriously. It was an ugly brand in a crowded space. It wanted to differentiate itself as simple and natural, so it used a slogan: “AS PRESCRIBED BY NATURE.” Problem is, lines like that are meaningless. Lots of brands say they’re natural, so consumers don’t know who to trust. That's why the ingredient list worked. It SHOWED consumers how natural the product was — so they felt like they could decide themselves, without being told. This led to a sales explosion, and then a $600 million sale to Kellogg. It’s worth asking: What are YOU telling people, that you should be showing instead? If this post was helpful, please share it and follow Yoni Tabac for more.
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A great example of how (and why) product data/attributes are critical to the CX, user experience and journey (including conversion!). If you can make it simple for the customer to see and consume your product data/content your other elements & strategies of marketing, branding can be even more effective.
This famous redesign led to a $600 million sale — but here’s the part everyone overlooks: It wasn’t just about putting ingredients on the front. It was about SHOWING the thing the brand used to be TELLING. Let’s back up… When RXBAR debuted, nobody took it seriously. It was an ugly brand in a crowded space. It wanted to differentiate itself as simple and natural, so it used a slogan: “AS PRESCRIBED BY NATURE.” Problem is, lines like that are meaningless. Lots of brands say they’re natural, so consumers don’t know who to trust. That's why the ingredient list worked. It SHOWED consumers how natural the product was — so they felt like they could decide themselves, without being told. This led to a sales explosion, and then a $600 million sale to Kellogg. It’s worth asking: What are YOU telling people, that you should be showing instead? Credit: Jason Feifer
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Consultant, Advisor & CMO Coach | Public Speaker | Marketing, Customer Experience & MarTech | Chief Marketing Officer & Digital Strategist
Nice example of … 1. A brand that understands its target audience and value prop 2. Simple and clear communication. 3. Great design.
This famous redesign led to a $600 million sale — but here’s the part everyone overlooks: It wasn’t just about putting ingredients on the front. It was about SHOWING the thing the brand used to be TELLING. Let’s back up… When RXBAR debuted, nobody took it seriously. It was an ugly brand in a crowded space. It wanted to differentiate itself as simple and natural, so it used a slogan: “AS PRESCRIBED BY NATURE.” Problem is, lines like that are meaningless. Lots of brands say they’re natural, so consumers don’t know who to trust. That's why the ingredient list worked. It SHOWED consumers how natural the product was — so they felt like they could decide themselves, without being told. This led to a sales explosion, and then a $600 million sale to Kellogg. It’s worth asking: What are YOU telling people, that you should be showing instead? Credit: Jason Feifer
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Digital Product Manager & Business Analyst | Certified IT Project and Product Manager
When designing mass consumption products, disruption lies in becoming extremely obvious. This applies not only to consumer goods but also to digital products and platforms. Innovation is about being elegant enough to tell your customer what each button means without making them feel stupid. Everything else is just pure ego.
This famous redesign led to a $600 million sale — but here’s the part everyone overlooks: It wasn’t just about putting ingredients on the front. It was about SHOWING the thing the brand used to be TELLING. Let’s back up… When RXBAR debuted, nobody took it seriously. It was an ugly brand in a crowded space. It wanted to differentiate itself as simple and natural, so it used a slogan: “AS PRESCRIBED BY NATURE.” Problem is, lines like that are meaningless. Lots of brands say they’re natural, so consumers don’t know who to trust. That's why the ingredient list worked. It SHOWED consumers how natural the product was — so they felt like they could decide themselves, without being told. This led to a sales explosion, and then a $600 million sale to Kellogg. It’s worth asking: What are YOU telling people, that you should be showing instead? Credit: Jason Feifer
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President and CEO at HLH ASSOCIATES
1moIt is exciting to see the vision and commitment of Jim !