Fox News Media’s Post

New blog! 📣 In the second edition of our new 'Perspective' blog series, our Head of Planning, Victoria Lemm, shines a light on why newsbrands are bigger, bolder, and better than ever. Read it now 👉 https://lnkd.in/eykKVkZb #media #newsbrands #advertising #blog #perspective #planning

VOICE | Although the classic elements of newsworthiness remain relevant, today’s media landscape requires a more nuanced approach. Through analyzing headlines, we’ve pinpointed key themes for contemporary branded moments to stay top of mind. Kate Finley has the story.

“While the campaign uses slightly edgy humor to capture consumer attention, its message is rooted in the brand’s consumer insights. ‘We went out and talked to our consumers, and there is this notion of wanting to go out and be with other people, and sometimes just needing a little kick to go and do that […] I thought that it was a meaningful message, but it’s also being done in a way that’s not too judgy or judgmental.’” Read more: https://lnkd.in/gZUkQV5K \#SmallBusinessesHelpingSmallBusinesses \#SmallBusinessBigDreams \#SocialMedia \#DigitalMarketing \#LocalBusiness \#StPete \#StPeteFL \#KeepItLocal \#KeepStPeteLocal \#LocalWeirdos \#PixelatedMarketing \#ThinkLocallyActDigitally

Last year, our research discovered that nearly 74% of media consumers agree that content told from a person-first approach is more relatable. More than half also stated that ads are more relatable when they evoke emotion. But we were left wondering – Which lens elicits the deepest consumer attention, fosters meaningful connection, and inspires action? Business Insider is heading to Advertising Week New York to tease groundbreaking findings from our latest study, “The Power of Optimism: Positive Outlooks, Profitable Outcomes.” Spoiler alert: Optimism ranked #1 when consumers were asked which lens of content they were most likely to engage with. Learn more about how brands can harness the power of positivity: https://lnkd.in/ejgH6jbG  #AWNY24

📰 The New York Times Company: $NYT Earnings Analysis Expansion Strategy The New York Times Company is broadening its digital offerings to attract a wider audience. Recent initiatives include the acquisition of The Athletic, a sports news website, and the introduction of new newsletters and podcasts. These efforts aim to diversify content and appeal to various reader interests, enhancing subscriber growth. Strong Demand for Digital News The demand for digital news continues to rise, driven by increasing internet accessibility and a shift from traditional media. In the second quarter of 2024, The New York Times added approximately 300,000 digital-only subscribers, bringing the total to 10.84 million. Competitors like $WSJ (The Wall Street Journal) and $WP (The Washington Post) are also expanding their digital footprints to capture this growing market. Technology Initiatives The company is investing in technology to enhance user experience and operational efficiency. This includes upgrading its mobile app, improving website functionality, and utilizing data analytics to personalize content recommendations. These technological advancements aim to increase reader engagement and retention. Economic Considerations While digital subscription revenue is growing, the company faces challenges such as declining print advertising revenue and economic uncertainties that may impact consumer spending. However, The New York Times' focus on digital transformation and diversified content positions it to navigate these challenges effectively. Hashtags: #TheNewYorkTimes #NYT #DigitalMedia #Journalism #NewsIndustry #DigitalTransformation #MediaExpansion #EconomicOutlook

Real People, Real Impact. Authenticity wins in advertising. Here's why: 🎯 Real emotions connect deeply 💫 Genuine stories build trust 🌟 Natural moments resonate more The truth is simple: When real people share real experiences, consumers listen. Their unscripted reactions and authentic perspectives cut through the noise of traditional advertising, creating lasting impressions that no amount of polished production can match. #RealPeopleCasting #RealPeople #RealStories

Real People, Real Impact. Authenticity wins in advertising. Here's why: 🎯 Real emotions connect deeply 💫 Genuine stories build trust 🌟 Natural moments resonate more The truth is simple: When real people share real experiences, consumers listen. Their unscripted reactions and authentic perspectives cut through the noise of traditional advertising, creating lasting impressions that no amount of polished production can match.

Fox Nation’s Strategy: Innovation or Imitation? In Sara Fischer's newsletter in Axios today, which spoke to Fox Nation's pivot from its news-centric roots to a broader entertainment platform, leveraging Hollywood talent and lifestyle content. After reading it, I thought it was worth questioning the sustainability and originality of the Fox Nation strategy. Here’s why I'm skeptical: #1. Audience Overlap and Content Originality Fox Nation is targeting a demographic that likely already consumes similar content on established networks like Discovery and Hallmark. Unlike CNN+, which tried to merge lifestyle with news using its existing news personalities, Fox Nation is reaching out to Hollywood directly. This move lacks a clear defensive strategy and could dilute the brand's identity, pushing away its core conservative audience. #2. Celebrity-Driven Content The effectiveness of celebrity-led programming on niche streaming services has been mixed at best. While initial subscriber boosts are possible—as seen with Kevin Costner’s "Yellowstone: One-Fifty"—the long-term engagement typically wanes. Quibi’s downfall is a cautionary tale here: people didn't want to see Kevin Hart on Quibi shows with the same vigor they wanted to see Kevin Hart in movies. #3. Economic and Cultural Shifts As Hollywood projects dwindle in number, Fox’s entry might seem timely for cost negotiations with talent. However, aligning with an entity often criticized for misinformation could alienate potential Hollywood collaborators and its audience segments. #4. Subcommunity Focus Learning from Tubi’s success with niche markets, like Black indie cinema, could be beneficial. Fox Nation might find better long-term engagement by identifying and serving conservative subcommunities with targeted content. #5. Sustainability Concerns Without the massive reach of Fox News’ linear channels, Fox Nation’s standalone appeal is questionable. The "Bravo for Conservatives" concept faces stiff competition and lacks the unique content necessary to differentiate it in a crowded market. #6. Strategic Missteps? Fox Nation’s reactive approach—shifting strategies based on short-term successes—suggests a lack of a cohesive long-term plan. This scattergun approach to content strategy could lead to higher churn rates and lower viewer loyalty. _________________________ In summary, while Fox Nation's shift might capture immediate interest, its long-term success is contingent upon creating compelling and unique content that resonates with a core and targeted audience beyond their initial curiosity. Will Fox Nation carve out a new niche, or is it stepping into a battleground dominated by established giants with deeper (and better) content libraries? It's the latter, but let me know your thoughts! Pictured Below: Sara Fischer interviewing Lachlan Murdoch some time ago. I think I saw some cocktails! 😂

Protect your brand by actively shaping a positive online narrative that resonates with your target audience and reinforces your values. https://zurl.co/48fp

Explore the #FutureTitansofAdvertising! The team at MediaRadar, specializing in research and analytics, has meticulously examined brand, media, and creative tactics across more than 30 channels, covering upwards of 95% of media expenditure in the U.S. These insights into the evolving trends and methodologies defining the next era of advertising are something you'll definitely want to see. Dive in here: https://gag.gl/yQneuf