Focus Financial Partners’ Post

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Effective branding ain’t easy. And it tends to be an ongoing process rather than a one-time-thing. So, how do you sharpen your brand identity, or know when it *needs* to be sharpened? I’m honored to have contributed to this great panel discussion from Rolling Stone Culture Council that digs into those exact questions! https://lnkd.in/gfiD-t5S

Shape. Share and Live the Story. Our Branding from the Core process crafts an identity-strategy that enhances impact and maximizes investment. This transforms organization into beloved and trusted brand names, while building their most valuable asset - a respected reputation. Our research-based approach aligns strategic goals, organizational, resonant messages. This synergy cultivates both internal and external engagement, fostering brand loyalty and advocacy. https://lnkd.in/gPsjvK_b

So, how can you translate this internally first? In people you choose-management first, style, work policies and atmosphere...wich means the operational translation to HOW we respect our own brand Promise 😊 It can be both challanging and fun 😉🥂 ----- Branding, as all identities, starts inside. Fix your business through branding. Audit🎙Diagnose🚦Solutions🪷

Aligning a brand with company values is essential for consistency, trust, and loyalty. Here are some strategies to achieve that: 1. Define Core Values Clearly. 2. Embed Values in Brand. 3. Brand Voice and Tone. 4. Show, Don’t Just Tell. 5. Involve Employees as Brand Ambassadors. 6. Create Value-Based Content. 7. Feedback Loop. 8. Consistency Across Channels. 9. Transparency and Accountability. By systematically aligning each brand aspect with core values, a company can create an authentic brand experience that resonates deeply with both employees and customers.

Does the image you’re creating about your brand align with your inside culture? Strong brands are built from the inside out. You can’t promote a value within your brand without actually adopting it within your culture and business model. For example, if your brand positioning itself as social-responsible one, do you dedicate your resources and expertise to give back to the society your brand is part of, and make sure that giving is an intrinsic value to your team members? Time will take the responsibility to assure whether your brand claim is on its place or not. Within the initial phase of crafting your brand, make sure that: • Your brand values are clear and implemented on both internal and external contexts.  • You have the capability and the knowledge to put your brand promises into action.

The remedy for deficient brand presence lies in strategic recalibration. Evaluate delegation processes, refine brand identity, and empower teams through targeted training. Foster a culture of ownership, bolstered by transparent communication channels. Monitor progress diligently, leveraging data for informed decision-making. Consider external expertise where needed. This approach ensures a cohesive, potent brand presence, driving sustained impact in the market.

Diversity is a powerful asset in branding. By embracing diverse perspectives, your brand can resonate with a broader audience and foster inclusivity. Reflecting various backgrounds, experiences, and viewpoints not only enhances relatability but also enriches your brand narrative. As consumers increasingly seek brands that align with their values, incorporating diversity into your identity can position you as a leader in your industry. What initiatives can you implement to ensure that all voices are represented and valued in your marketing efforts?

In this Forbes article, Barri Rafferty discusses key factors in evolving a brand that enables companies to remain relevant to both the market and their stakeholders.

The way we shop, consume, employ, partner, and work for brands & businesses is all apart of a brand experience. The success or failure of that relationship, through experiences, is dependent on the organizations fulfilling their promises, or failing to, which lead to favorable or unfavorable associations within our minds through our emotions and feelings subconsciously. A promise is much more than just a catchy slogan, mission statement, a campaign or initiative. And even more important is consistently proving the promise across all touchpoints, at all times. The more authentic and true to promise to the organization is, the more likely they'll succeed. And when the promise is inauthentic and dishonest, they fail. What happens when they fail to deliver on their brand promise? We're doing a deep dive into being Proof of Promise within brand experiences inside our e-community. https://loom.ly/2uHyWpc to Join the discussion.