Epsen Hillmer Graphics Co.’s Post

Imagine a partner who’s right there with you as your brand evolves, supporting each new product launch, market expansion, or label redesign. A strong long-term label partnership means: - Seamless Growth: As your brand expands, the right partner adapts with you, ensuring consistent quality no matter how big you get. - Trusted Quality & Timely Delivery: Dependable, high-quality labels keep your brand standards intact and your production on schedule, no matter the timeline. - Sustainability Matters: Today’s consumers care about environmental impact—partnering with a provider who offers eco-friendly materials can give your brand an edge. - Proactive Problem-Solving: The best partners don’t just react; they anticipate your needs and prevent problems before they arise. Choosing a label partner isn’t just about today—it’s about setting your brand up for long-term success. Ready to explore how a strategic partnership could benefit your business? 👉 Read our blog to see why the right labeling partner makes all the difference! https://hubs.ly/Q02Yx2HB0

By prioritizing the value your brand delivers over price, you can build an enduring brand that thrives in a dynamic and competitive marketplace.

Are you excited about boosting your business this summer? Our new blog is filled with amazing insights on how to make the most of your brand in Saint John this season! ☀️ 😎 Click here to read: https://lnkd.in/gmniQWvy

You will not achieve wealth by white-labeling someone else’s formula. That’s just the truth: ▪️You don’t own the formula. If the manufacturer pulls it, your business crumbles. ▪️You can’t guarantee quality. And when quality slips, so does your reputation. ▪️You’re just another brand on the shelf. White-labeling means you’re selling the same thing as everyone else, with a different label slapped on it. Wealth, sustainability, and true brand authority come from owning your formulations. ✅ When you own your product line: ✨ You control every detail. From ingredients to quality. ✨ You create products tailored to your clients’ needs. No generic solutions here. ✨ You build a brand that’s entirely yours. No competition, just innovation. 💡 Stop relying on shortcuts. Let’s create something that’s 100% unique to your expertise. DM me to get started!

One of our clients yesterday: "We aren’t selling anything over here. Why do we need strong branding?" Our reply: "Yes, you are! Every time you present your deck, it's a sale—whether it’s your vision, innovation, or your company’s potential." Strong branding makes you memorable, credible, and instantly recognizable. In biotech, your deck isn’t just informational—it’s your first impression. Re-brand today with MSC to make sure your story stands out. Even without a product.

What is reputation for business? In the era of global digitalization, the time of global transparency is coming. This is the effect of "village life", when everyone knows everything about everyone. I come from a small town in the east of Belarus, so I understand very well how to live in such times. My parents are ordinary people, but from an early age I was told that reputation is a boomerang: what you throw, will fly by. At university, teachers compared reputation to a record book: first you work for it, and then it works for you. Reputation is no longer advertising or a brand strategy. Reputation is how you actually implement your brand strategy. Of course, it happens that people and even entire corporations have their reputations damaged intentionally and undeservedly, but this only emphasizes how important reputation is. For example, Charles Fombrun, a professor and researcher, created an entire industry for assessing the reputation of large companies. It is scary to name the amounts that corporations pay for working with reputation. It's an investment, because they understand that these investments will pay off. A brand is how you are listed in the phone book, and a reputation is what people actually think of you. Therefore, it is extremely important to work not only on the brand, but also to back up your words with deeds. P.S. At the beginning of this week, we had a situation that we can now resolve only due to our reputation. As soon as it is over, I will definitely tell this "smart" story.

📢 PSA: Great Businesses ≠ Great Brands Brands that thrived ten years ago don’t always thrive today. 🔄 Consumer expectations change. 📈 Markets shift. 💻 Technology evolves. Your brand needs to do the same. It’s not just about how your business performs, it’s how it's perceived. A great brand reflects: ✔️ Your business' core strengths ✔️ Your people’s passion ✔️ Your stakeholders’ needs Evolving your brand isn’t optional. It’s essential.

Understanding the global business landscape is more important than ever as markets become increasingly interconnected. Your brand’s success depends on how well you adapt and thrive in this complex environment. When you understand the global business landscape, you can identify strategic opportunities and position your brand for growth. Here, we’ll guide you through the essential steps to ensure your brand stands out and succeeds globally. https://lnkd.in/ee-t9mG5

“Your brand is the single most important investment you can make in your business.” -Steve Forbes I'd argue that this reigns true for your family as well. Like it or not, your family has a brand too. Your name brings certain thoughts, feelings, and actions to those who hear it, see it, and interact with it. Certain values are portrayed. Do you know what they are? Are you intentional about creating it? Men - maybe it's time to put just as much effort into your family mission statement, vision, culture, core values, and strategy as you do your business!

A recent book on strategy and competitive advantage that's been turning some heads is Alex M H Smith's "No Bullsh*t Strategy". Among many other insights the book offers into strategy and how businesses can really stand out, one that really resonates is the concept of "unexpected value." This approach is essentially about identifying a form of value that logically fits within a category but has never been delivered due to perceived irrelevance. Alex gives the example of the cleaning products brand "Method", which revolutionized its category by focusing not only on the effectiveness of the products but also on their aesthetic appeal. This was a deviation from the typical industry norm where cleaning products prioritized functionality over style. Method introduced beautifully designed packaging that stood out on shelves and suggested a gentler, more environmentally friendly product, aligning with a broader consumer shift towards sustainability and design aesthetics. Why is this crucial for strategists? Because it clarifies the fact that a competitive advantage isn't just about beating the competition; it's about changing the game so dramatically that you redefine what the game is. However, finding this "unexpected value" isn't easy. It requires deep dives into market and competitive data as well as consumer insights to understand trends that might not be obvious. This drives home the point that equipping yourself with the right tools that can help you collect, analyze, and act on this intelligence is critical. For those inspired to further refine their strategic lenses, "No Bullsh*t Strategy" is a recommended read.