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WWD: It’s been a while since we’ve talked, how’s business and where are the areas of strength? Oscar Feldenkreis: Today, 60 percent of our business is geared toward sports: anything that’s golf, swimwear with Nike, pickleball, tennis. We actually have 12 ambassadors who wear our product within the sports world. So that is definitely a big opportunity. When we relate our brands to sports, they do extremely well. It’s not only the publicity we get, but also the opportunity to talk to a different customer that relates to the brand in a different way. Read more here : https://lnkd.in/eNsFKhuD

🏆 𝐋𝐞𝐠𝐞𝐧𝐝𝐬 𝐝𝐨 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭 Nike is currently experiencing its most significant financial slump in a decade, missing analysts expectations in Q2-24, with stock price sinking more than 20% 📉. Despite its status as a leader in the sportswear market, boasting annual revenue of $51 billion, the company faces several challenges as it loses ground to upstart rivals. These challenges encompass disruptive restructurings, stalled innovation, and uninspiring marketing efforts, leading to missed opportunities. One significant missed opportunity is the growing popularity of 🏃♀️running clubs and the focus on community engagement, which has become crucial for brands in today's highly competitive market. While they have made efforts, their running clubs have not captured the full potential of engaging and empowering women runners. This gap has left room for 🚀 emerging brands to step in and fill the void. 🌟 And that is what Saysh has done: co-founded by Allyson Felix, the most decorated Olympian in track and field history, the brand has seized the opportunity of running clubs to the fullest extent. Focused on women, Saysh has built a community-centric brand through their Run Club, emphasizing movement and authenticity. This club not only offers a space for 👭 women to connect and support each other but also challenges traditional notions of sports communities that have often overlooked female athletes. Because that is what legends do. They do it first. 💛 As proud investors in Saysh, we are excited to witness their continued growth and impact they make in this category. #WomenInSports #RunningClubs #Saysh #AllysonFelix #legend

Your go-to guide for selecting the best fabrics to enhance your team's performance. Don't miss out on these expert tips for unbeatable comfort in youth sports uniforms. #youthsports #performancefabrics #uniformdesign #challengerteamwear

🎁 Looking for the perfect holiday gifts? Civile Apparel and Centerline Athletics have been featured in top holiday gift guides! From stylish and meaningful apparel to high-performance sportswear, we’ve got something special for everyone on your list. Check out our latest blog to see where we’ve been highlighted and find the perfect gift this season! 🌟 #HolidayGiftGuide #CivileApparel #CenterlineAthletics #GiftingMadeEasy

❌ The perfect video doesn't exist.... Manchester United: Hello. The video revealing the 3rd Manchester United x Adidas kit should be considered a perfect #benchmark as it incorporates trends and elements that make it truly one of its kind. Let's take this "You can't beat An Original" apart: 🔴 Storytelling and narrative ➡ Once you feel "it," it stays with you. People might say you're exaggerating, that "it" is becoming too important in your life, but that's precisely what your life is. The people around you, the circumstances. That's what builds your identity. ➡ This "it" isn't explicitly explained, but either you have it and feel it, or you don't. It sounds fantastic in the words of acclaimed actor 𝗕𝗮𝗿𝗿𝘆 𝗞𝗲𝗼𝗴𝗵𝗮𝗻 (Saltburn movie). 🔴 People. You might not see it right away, but the video connects #football generations in the style of Sunday League (amateur play). Current Manchester United stars (Luke 𝗦𝗵𝗮𝘄, Rasmus 𝗛𝗼𝗷𝗹𝘂𝗻𝗱, Alejandro 𝗚𝗮𝗿𝗻𝗮𝗰𝗵𝗼, Kobbie 𝗠𝗮𝗶𝗻𝗼𝗼 and Gabby 𝗚𝗲𝗼𝗿𝗴𝗲 from the women's team) are juxtaposed with former stars (Denis 𝗜𝗿𝘄𝗶𝗻, Bryan 𝗥𝗼𝗯𝘀𝗼𝗻, Frank 𝗦𝘁𝗮𝗽𝗹𝗲𝘁𝗼𝗻 and Jaap 𝗦𝘁𝗮𝗺) and influencer (ex. Angry 𝗚𝗶𝗻𝗴𝗲). ⚫ Brand & Product: The Adidas 3rd kit. It's present throughout, but not in the spotlight. It's seamlessly integrated into the ongoing game, into the narrative. Without forcing anything & in line with the principle of ➡ showcasing the brand through people and stories, not through the product itself. 🔴 Emotions. The clash of 𝗵𝗶𝘀𝘁𝗼𝗿𝘆, 𝗻𝗼𝘀𝘁𝗮𝗹𝗴𝗶𝗮 𝗮𝗻𝗱 𝟵𝟬𝘀 𝘀𝘁𝘆𝗹𝗲 is captivating in itself, but there are also ingenious moments (the slow-motion bicycle kick attempt and Garnacho's expression - who scored ⚽ this way), assigning Jaap Stam the role of a linesman or Amad 𝗗𝗶𝗮𝗹𝗹𝗼's face after other guy's yellow card for taking off the shirt (an analogy to his 2nd yellow vs Liverpool FC). ⚫ Target group. Have you ever played football? How many moments from your pitch will you recognize? ➡ The ball flying far beyond the field (in 🇵🇱 Poland, we used to say "Prawo Pascala, kto kopie ten..."), ➡ Bloopers, fails but also beautiful moves. ➡ The whole atmosphere, chats, spending half a day on the pitch because of friends and not the game itself. 🔴 Music: Born Slippy by Underworld (yes, Trainspotting movie). Brilliant. We can agree on that, right? Right?

Are your sports uniforms holding your team back? Imagine losing a game, not because of skills or strategy, but because your gear couldn’t keep up with your players. That’s the reality for too many teams — uniforms that fade, tear, or simply don’t feel right. It’s more than just uncomfortable; it can be the difference between winning and losing. Picture this: your team’s star player misses a critical shot, distracted by an ill-fitting jersey. Ouch. Did you know that 65% of athletes feel their performance is directly impacted by their gear? Now, think about how many games are lost simply because teams settle for less. And sure, there are cheaper alternatives out there, but ask yourself — do you want your team to feel like champions or just another squad in the lineup? At Foxedo Sports, we don’t just make custom sportswear. We craft performance. Every jersey, every short, every uniform is engineered to move with your players, not against them. And we don’t stop there. With unparalleled quality, our gear stands up to the toughest games while ensuring your team looks sharp and feels unstoppable. It’s time to take your team from “just showing up” to “dominating the field.” Ready for the upgrade? Let’s make your players feel like they’ve already won. Visit our website : https://foxedosports.com #Teamapparel #clothing #sports

🌟From Brooklyn to the Olympics: The Inspiring Journey of Bandit 🌟 In the world of sports, where giants like Nike dominate, it's truly remarkable to see an underdog brand rise to the occasion. Bandit Running, founded by Tim West in 2020, went from a small business making running socks to outfitting athletes on the Olympic stage! Bandit sponsored Saint Vincent and the Grenadines' team at the 2024 Paris Olympics, creating custom uniforms inspired by the nation's vibrant flag. Despite their size, the team at Bandit pulled off a stunning feat in just seven months, proving that with passion and grit, anything is possible. 💪 Their Unsponsored Project was a game-changer too. Bandit provided unbranded kits for U.S. Olympic Trials athletes who didn’t have sponsors, allowing them to keep their options open and empowering them to land bigger deals. This campaign wasn’t just about sales—it was about making an impact in the running community and standing up for athletes. 🏃♂️🏃♀️ The result? Over 3 million people now associate Bandit with being a force for good in the sport, with massive social media buzz and thousands of new followers. 📈 Key Takeaways: 1️⃣ Stay true to your values: Bandit focused on empowering athletes, and that authenticity resonated with millions.  2️⃣ Adapt and overcome: Despite challenges, like a canceled photoshoot due to a hurricane, Bandit kept moving forward.  3️⃣ Impact over sales: Prioritizing community and athlete support led to more significant brand recognition and long-term benefits. As we reflect on the journey, Bandit's story is a powerful reminder that the heart of any brand lies in its values and the people it serves. 👏 #RunningCommunity #BrandStory #Entrepreneurship #SportsMarketing #BrandingStrategy #Marketing Source: Inc. Magazine https://lnkd.in/gXv3hniV

Discover the fascinating connection between sports and the spirit of competition intricately woven into the fabric of team #apparel. Dive into the story of how custom-made #sportsapparel creates a unique identity, builds a sense of camaraderie, and fosters community spirit at Boca Ciega High School under the guidance of wrestling coach Kurt Montanye. Uncover the role of authentic design, quality fabric, and resonant narratives in sports apparel, and how they contribute to the success and legacy of the team. Check our latest blog "Sports Apparel: Weaving the Spirit of Competition into Fabric". #SportsWear #TeamSpirit #BrandIdentity.

Has Nike prioritised ‘skimpiness over function’? They’ve unveiled the Nike kit for the US team, and this is what some of the women say: “They are absolutely not made for performance,” US steeplechaser Colleen Quigley. “Professional athletes should be able to compete without dedicating brain space to constant pube vigilance or the mental gymnastics of having every vulnerable piece of your body on display. Women’s kits should be in service to performance, mentally and physically. If this outfit was truly beneficial to physical performance, men would wear it.” Lauren Fleshman, US 5000m national champion in 2006 and 2010. “Wait my hoo haa is gonna be out.” Tara Davis-Woodhall US long jumper. https://lnkd.in/einVZxed Of course, I checked the Nike purpose on their website, which says: “Our purpose is to move the world forward through the power of sport. Worldwide, we're levelling the playing field, doing our part to protect our collective playground and expanding access to sport for everyone.” I couldn’t find Nike values, however they talk about key priorities which serves instead: 👉🏼We build diverse, equitable, and inclusive teams. 👉🏼And champion a transparent, responsible supply chain so people can thrive. 👉🏼We create opportunities for kids and communities to access resources so they can excel. 👉🏼And we innovate and scale more sustainable solutions to help protect our planet. I expected something around design and performance of kit from shoes to clothes amidst their values or principles, so I’m not quite sure how the contentious ‘very high-cut pantyline’ fits within the Nike moral compass. It’s created a hoo haa – although shorts are also available, which you can see here: https://lnkd.in/eZeFFgfe I remember Tom Daly's tiny trunks designed by Stella McCartney, so I wonder what Adidas will unveil for Team GB? 🤔 #nike #sportswear #brandvalues

A sponsor that doesn't show its logo? Bandit Running sponsors lesser-known runners with small deals and gives them unbranded clothing to wear during events. Normally, these runners without sponsorships wear branded clothing from big-name athletic companies without compensation. This creates a situation where the companies receive free brand exposure. However, Bandit has started giving these athletes small endorsement deals. This gives Bandit exposure for a small price, and the unbranded apparel shows all the larger companies that the athlete does not have a big sponsor yet, creating a true win-win. Click the link below to learn more. Darin W. White