Andy Schultz’s Post

As the design profession evolves, job titles like Design Engineer, Coherence Generator, and Design Futurist may emerge, reflecting the expanding scope and focus areas of the field. However, at its core, the role remains centered on problem-solving and enhancing people's lives through thoughtful design solutions. Regardless of the specific title, taking pride in identifying as a designer who tackles challenges and creates meaningful impact is what truly matters. The ability to reframe design as a problem-solving endeavor enables designers to apply their skills across diverse contexts. As a designer, I take pride in contributing to products that positively impact people's lives. In the case of the ADT video doorbell, I collaborated on the user experience and styled the exterior design. Whenever I see it in commercials, I whisper to myself or tell my kids, "I designed that," knowing it's keeping millions of people safe across the US.

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