Richard Henley

With over 2,500 registrations for our Resume-Building Webinar on December 18th, 2024, one thing is clear: The demand for jobs is unprecedented in today’s global economy. The competition is fierce, the process is broken, and a generic resume just won’t cut it anymore. If you’re tired of applying endlessly, getting ignored, and watching opportunities slip away—this is your chance to change the game. Join us to learn: 1️⃣ What it really takes to build a resume that gets noticed. 2️⃣ How to beat ATS filters and stand out in a crowded market. 3️⃣ The secrets behind landing Top 1% opportunities globally. Plus, live resume rewrites, real-time feedback, and a chance to win 3 brand-new laptops during the event! ⏳ Spots are filling fast. Don’t miss out—register now and take the first step toward unlocking your career. [Register Now] Because the best opportunities don’t wait. Neither should you.

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The Flexibility of Brand Communication Brand identity can stretch and be communicated differently for internal and external audiences, as long as the core values remain consistent. EP#44, RLU Podcast with David Howell, CMO @ Legit Security This discussion with David was super intriguing because of many reasons, but being the first CMO on the show. We talked about all things brands and the challenges associated with building a start-up brand...... something I find absolutely fascinated. Tune in tomorrow, to hear David Howell share some super valuable insights. #podcast #marketing #sales #leadership

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Are you looking to bring on a Senior VP of Marketing? Let's set up a time to speak with this candidate! 💠 FlanStaff Passive Candidate - CMO - Reno/Remote 💠   🔹 23+ years of global brand and product marketing leadership experience with Fortune 10 companies and industry leaders in mobile, audio, music, automotive, and early-stage startups1 🔹 Proven track record of driving growth and innovation as CMO at Auto-Tune®, where they doubled YoY revenue, launched new tiers, and reduced churn by 20% 🔹 Expertise in strategic product marketing, SaaS, and digital marketing, with successful leadership roles at companies like Smule, Inc. and USA TODAY, driving user growth and brand awareness 🔹 Strong background in loyalty and retention marketing, having established award-winning programs at Ooredoo that increased subscriber revenue by 15% and kept customer churn below 15% 🔹 International experience and multicultural marketing proficiency, demonstrated through successful market entries in India and Germany, managing multi-million dollar budgets 🔹 Innovative leader with a track record of pioneering new strategies, including influencer marketing in the Middle East and the first online-to-offline experiential marketing platform for urban commuters #ChiefMarketingOfficer #MarketingLeadership #BrandStrategy #DigitalMarketing #SaaSMarketing #GrowthMarketing #ProductMarketing #GlobalMarketing #Innovation #Entrepreneurship #CustomerExperience #LoyaltyPrograms #ContentMarketing #MusicIndustry #DiversityInMarketing

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Came across this post by CMO Steve Hardy that addresses spray-and-pray vs. sales/marketing aligned pipeline discipline. There needs to be more of this thinking. It is the path to sanity and to sustainable value creation in GTM. A good read.

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New to Portland? Ready to make your business stand out in the local market? 🌟 Whether you own a coffee shop, a boutique, or a tech startup, mastering local SEO is the key to attracting customers in Portland and driving more foot traffic to your store. https://lnkd.in/gPeRxRje Ready to boost your Portland business’s online presence? Don’t miss out on these essential SEO tips! Need expert help? Hoopla Digital Marketing is here to help your Portland business thrive online. Contact us today to get started! #LocalSEO #PortlandBusiness #PDXMarketing #SEOforSmallBusiness #DigitalMarketing #PortlandSEO #GoogleMyBusiness #OnlineVisibility #PortlandSmallBiz #SEOExpert #SEOGrowth #HooplaMarketing #PDXGrowth #SmallBizTips #PortlandEats

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Here are a few highlights and notes from episode 109 of the Dan Rayburn podcast: https://lnkd.in/gT6Q7PYc 1. EchoStar's potential DISH-DirecTV merger: While the deal faces regulatory hurdles, it could create the largest ISP in the US. Dan questions the CEO's claim that this merger will give them leverage over content providers, calling it "old legacy thinking." 2. Netflix ad business: Despite ongoing criticism, Dan argues, and I agree, that it's "factually inaccurate" to call Netflix's ad business a failure. The company is meeting its projected goals and remains cash-flow positive. 3. Amazon's ad strategy: Amazon plans to "ramp up a little bit more" its ad load in 2025, but maintains it will have "meaningfully fewer ads than linear TV." They're seeing less churn than anticipated from introducing ads. 4. Disney's password-sharing crackdown: The rollout reveals interesting backend challenges, particularly with payment processing and account management. 5. CNN's paywall experiment: The news outlet tests a "soft" paywall, prompting questions about monetizing news in the digital age. 6. Comcast-Quilt deal: This partnership could significantly impact CDN strategies, with Quilt potentially reaching 55% of US broadband households by year-end. As always, Dan's analysis cuts through the hype, offering a clear-eyed view of the industry's evolving landscape. As we both agree, "The business is changing." Streaming companies are adapting their strategies, from advertising models to content delivery, in this rapidly shifting market. What do you think about these developments? How do you see them shaping the future of streaming? If you aren't a regular subscriber to the podcast, you may want to subscribe so that you don't miss out on the latest industry news and insights. >>>> https://lnkd.in/gT6Q7PYc #StreamingMedia #IndustryAnalysis #TechTrends

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MTestHub 👉 https://mtesthub.com OUTCOMES: ✅Reduce time to hire top talent ✅ Save money on recruiting staff and tech stack ✅ Reduce turnover costs by hiring the best engaged talent the first time!

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Over the years, Executive Search has proven to be a pretty accurate early indicator of market sentiment and confidence. We have traditionally been the canary in the coal mine and are chirping our last and falling of the perch, moments before everyone notices that things are heading in the wrong direction. Similarly, we tend to get the glad tidings that confidence is returning, investments are being made, exits are being planned for and growth is back on the cards. Last week was, by some distance, the best week that we have had in 2024. Lots of inbound requests and a very good haul of exciting new assignments. Perhaps the expectation that inflation might have been curbed without further interest hikes has done it. Perhaps investors and business leaders have realized that interest rates, though higher than we were used to for well over a decade, are not so high as to make forward momentum untenable. Perhaps we have even got used to the fact that the world is a scary and uncertain place, as evidenced by at least two utterly gruesome wars. Whatever it is, I finally believe that the pause is ending, and the restart is here.

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The "What's Missing Interview" could be the most interview process of all time. The idea involves using a comprehensive talent scorecard like this one - , a summary of all of the candidate interview summaries and asking ChatGPT to rank the person. As part of the ranking ask it to describe the evidence that's either too weak to be used for the assessment or if it's biased. Also, ask it and provide an assess of what's missing. The what's missing piece is what's needed before you make the candidate an offer. https://lnkd.in/gQj4UR6V Attend "Moneyball for HR!" for more great tips like this - https://lnkd.in/gVBbSA38 SHRM ADP Gallup #interviewing #hiring #jobs

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Transform your recruitment strategy with employee referrals! Read our latest blog post to learn how to develop your company's Employee Referral Program effectively.

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Navigating Interviews: Focus Forward, Not Backward In a recent encounter with a seasoned marketing pro, I was struck by an interview faux pas too critical to ignore. Despite a stellar career backdrop, the discussion turned sour as they dove into a tirade against past employers. Each prompt toward skills and triumphs was dodged and eclipsed by rants. Candidates, take heed: irrespective of the past, such negativity is a blight on your professional image, even if you are right! Rather than dwell on bygones, spotlight your future vision and value proposition. What lies ahead is your canvas; paint it with potential, not the shadows of yesteryears. Remember, every conversation is a chance to showcase the best of you. Make it count! #CareerTips #InterviewSkills #ProfessionalGrowth #MarketingMoves

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Golden Arches, Golden Recognition: Why California Fast Food Needs Employee Appreciation Programs California's fast-food scene is booming, but with high competition and a recent increase in minimum wage, restaurants need to go the extra mile to retain top talent. An effective employee recognition program, complete with awards and acknowledgements like "Employee of the Month" plaques, can be a game-changer. Here's why: Boosting Morale and Motivation: Recognition programs validate a job well done. When employees feel appreciated, they're more likely to be engaged, enthusiastic, and take pride in their work. This positive attitude translates to better customer service and a more enjoyable work environment for everyone. Healthy Competition and Improved Performance: A well-designed program with clear criteria for awards like "Employee of the Month" fosters friendly competition. Employees strive to excel in areas like customer service,speed, and accuracy, leading to an overall improvement in restaurant performance. Retention in a Competitive Market: California's job market, especially in the food service industry, is known for high turnover. Recognition programs show employees they're valued, reducing turnover and the associated costs of training new staff. Building a Positive Employer Brand: Recognition programs create a buzz. When employees feel appreciated,they're more likely to recommend their workplace to others. This positive word-of-mouth attracts better applicants,making recruitment easier and more cost-effective. Simple and Cost-Effective: Employee recognition programs don't have to break the bank. A plaque for "Employee of the Month" and gift cards or small bonuses can go a long way. Public recognition on a bulletin board or through social media can be equally impactful. In California's competitive fast-food landscape, a well-structured employee recognition program is an investment, not an expense. By acknowledging and rewarding their hard work, Californian fast-food restaurants can build a loyal, motivated workforce, and keep the Golden State's quick service industry shining brightly.

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I am pleased to announce that DHR Global has launched a new proprietary online assessment tool called Leader Lens™. Executive Hiring is one of the most important decisions you have to make, and Leader Lens helps you get it right. Executive selection is high stakes, yet many organizations struggle with an inefficient process that lacks comprehensive insights. Our proven case study approach and methodology provide an analysis that is predictive of future executive performance. Contact me for details and check out https://lnkd.in/gkCPCmv6 #Leadership #ExecutiveSelection #DataDrivenDecisions #StrategicAlignment #LeaderLens

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The business climate remains tough right now. To thrive, you need people with grit—those who are competitive, scrappy, and relentless. But how do you screen for these traits? How do you figure out who genuinely has the drive to overcome challenges versus those who just interview well? One strategy I’ve found incredibly effective is using scenario-based questions in interviews. It’s not about the “right” answer—it’s about spotting patterns in how candidates think, react, and solve problems under pressure. For example: *You’re tracking at 75% of your goals for the quarter, despite working hard. What steps do you take to improve performance? *You’re hitting 100% of your targets, but peers or competitors are outpacing you. What do you do? *Your boss is on leave, organizational support is thin, and you have a major presentation coming up. How do you handle it? The best candidates don’t just say, “I work hard” or “I’m competitive.” They give detailed, thoughtful answers. By listening closely, you’ll hear what really drives them—whether it’s hidden frustration, resilience, or even excitement for the challenge. What strategies have worked for you in spotting grit? Would love to hear your thoughts! #grit #Competitiveness #Hiring #scrappiness

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Waiting for the right talent to find you is a luxury most marketing teams can’t afford. So don’t wait. Dig your well before you’re thirsty — build your talent pipeline before you need to hire. At Maslow, ✨ we do this for you. ✨ Our global network is an open well of talent with the depth and breadth to find the best creative pros for any project and fill roles on the fly. 🚫 No downtime. 🚫 No disruptions. Plus, we keep a constant pulse on emerging trends in media and marketing to stay ahead of potential skill gaps and talent shortages, so you don’t have to. #Talent #Staffing #Creative Keep your creative engine running at full throttle. Visit https://bit.ly/3uK6GdM to access the talent pipeline your creative projects need to stay on track.

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On average, a Chief Marketing Officer stays at their job for 4.2 years. Not the highest nor the lowest tenure among the C-suite, but definitely an indicator that CMOs face challenges others don't. I have recently been enlightened on this world of marketing with my newest adventure. Transcend's marketing partner told me that a few years ago the theme for marketing seemed to universally be "do more with less". Because of multiple factors outside their control, marketing executives were being pressured to drive growth and revenue, while their budgets and resources were cut to the bone. Everything was focused on quick wins. Effective marketing strategy, even with a tight budget, requires strategic thinking, long-term planning, and a deep understanding of both the market and the customer. I have a newfound respect of what really goes into this process. Pairing a CMO with their new company is a science and an art that takes exceptional skill. Executive search firms that know the market are the best method for each side to get what they want and what they need. #CMO #chiefmarketingofficer #marketing

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