TripleLift

Memorable ads shouldn't be complicated. Sometimes, all they have to do is make us laugh. Whether it's a classic like GEICO's "Hump Day" spot, or this chuckle-worthy gem from Reese's, it's hard to argue with the power of humor. Great job, Erich & Kallman! This one is a real winner. What's the funniest commercial you've ever seen? Let us know below. #TheCreativeSSP #Creative #SuperBowlCommercials #DigitalAdvertising https://lnkd.in/e7s22iTh

This February, we're honored to celebrate Black History Month and the incredible achievements and breakthroughs of the community. At TripleLift, our commitment to fostering a more inclusive advertising ecosystem starts with the support and empowerment of our employees. By prioritizing inclusion within our workplace, we aim to create a culture where every voice is heard and valued. And, as the largest certified minority-owned SSP, we're excited to support diverse voices and create meaningful opportunities for underrepresented communities beyond our offices. Let’s continue to build a world where everyone can thrive. https://hubs.li/Q035qtKW0 #BHM #BlackHistoryMonth #AdTech #DigitalAdvertising

We love ads that move us! Whether we LOL or get a lump in our throat, when brands produce great creative that informs and entertains us, we don't just notice them—we remember them. In digital advertising, creative quality accounts for 70% of a campaign’s success, impacting awareness, preference, and intent. When ads fit seamlessly into the experience, engagement follows. So, how do you create memorable ads? Sure, you could go the Adam Brody, flying mustache route like Pringles did, or you could take our creative-first approach. Let’s make creative the MVP of your next campaign. https://hubs.li/Q035jQ6q0 Agency: FCB New York #TheCreativeSSP #Creative #SuperBowlCommercials #DigitalAdvertising

🚨 Exciting news from TripleLift! 🚨 We’re participating in Amazon Ads’ Dynamic Traffic Engine Beta. This initiative highlights our commitment to improving supply chain efficiency and delivering value across the entire ecosystem—from advertisers to publishers to consumers. Want to learn more? Check out our latest blog post! 🖇️ https://hubs.li/Q035cdf50 #TheCreativeSSP #RetailMedia #AdTech #SupplyChainEfficiency

Boring ads are bad for business. Fortunately, this Hellman's spot is anything but boring. Speaking of, did you know that 86% of a brand’s sales lift from advertising comes from the quality of the creative? So, what's the secret ingredient for maximizing the creative potential of your next campaign? Let's put it this way, if your campaign is Meg Ryan's sandwich, our Creative Tech is the mayo that makes it pop. Whether it's Computer Vision that correctly crops and places images in the ad slot, Dynamic Templating that adapts your creative components in real-time to match the publisher environment, or Placement Optimization that places the ad in the correct location every time, with us, you'll get results so good your competition will be saying, "I'll have what she's having." https://hubs.li/Q03556670 Agency: VML #TheCreativeSSP #Creative #SuperBowlCommercials #DigitalAdvertising

Did you know that programmatic accounts for 82% of all digital advertising spend in the U.S.? Programmatic is clearly a preferred channel, but why do some campaigns crush it while others just can't seem to get off the ground? Our recent study can clear that up for you. Explore the impact of targeting, formats, imagery, and copy on each stage of the funnel while mastering the building blocks of modern programmatic advertising. Better campaigns are right around the corner––check out the research below. #thecreativessp #programmaticadvertising #digitaladvertising https://hubs.li/Q034mTKR0

Looking for more than just pipes from your SSP? At TripleLift, we're up to something special: building the first and only Creative SSP that combines stunning creative, advanced technology, and seamless ad experiences that actually resonate and create meaningful connections. Ready to see what #TheCreativeSSP can do? Explore our new website and discover how we're reimagining digital advertising for everyone. Thanks to The Drum for the great conversation! 🔗 https://hubs.li/Q0347VQX0 #creativetech #adtech #programmaticadvertising

Excited to be a part of iSpot's Measurement Maven series! 🚀 Check out this video featuring Andrew King, our GM of CTV, to learn more about how our partnership with iSpot delivers measurable results. 📊 #AdTech #CTV #TheCreativeSSP

Our site just got a makeover, and not to brag, but it looks really, really good––but what else would you expect from the #CreativeSSP 🔗 https://hubs.li/Q033lF6y0 Head over to the new site and see for yourself. It's sleek, easy to navigate, and filled with solutions and insights. Discover how we're unleashing the most creative formats in advertising to help drive better experiences and better results. #DigitalAdvertising #HumanCenteredAdvertising #EmpoweringPublishers #BetterOutcomes #AdvertisingValue #AdTech #DigitalAdvertising

We kicked off the year by honoring our H2 2024 Living the Values Award winners, and we couldn’t be more proud of this outstanding group of leaders and colleagues. Every day, TripleLifters around the world bring our core values to life: Win as a Team, Embrace and Drive Change, Learn and Grow, Own Your Piece, Know the Puzzle, and Operate with a Founder's Mentality. Today, let's take a moment to recognize and applaud the individuals who have gone above and beyond to exemplify these values. Join us in celebrating our incredible winners! 🚀 🏆 Individual Contributor Award Winners: Lucy Russo, Jessica Socha, Kristofer Diaz , Kara Chen, Maria Parratt Good Manager Award Winners: Andrea Strum (Ravikumar), Kin Cheung, Jeni Gridley