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This Women's History Month, we want to celebrate the incredible women in Singular’s marketing team. Your creativity, strategic brilliance, and relentless drive fuel our brand, community, and success every day. 💪 From shaping our story to executing impactful campaigns, you bring innovation and passion that inspire us all. Today, we honor your contributions to Singular and the entire marketing and app growth ecosystem. 💜 #IWD2025 #Singular #WomenInMarketing #WomenInTech #Leadership

👊 2X installs from web and CTV 👊 Complete tracking across 10 platforms (!!!) 👊 50% lower CPI for CTV Rec Room is one of the the most versatile cross-platform social gaming experiences on the planet: 👊 100M players 👊 10 platforms including console, mobile, PC, Nintendo Switch 👊 Millions of new rooms published every month The big challenge: Track and optimize user acquisition (UA) campaigns across so many devices and platforms. The solution? Singular "I recommend Singular for the team’s exceptional ability to handle complex marketing challenges. Their robust solutions, coupled with their team’s proactive and responsive support, have made them an invaluable partner in navigating the intricacies of modern digital marketing!" - Sarah Yamanouchi, Growth Marketing at Rec Room

🥲 Firebase Dynamic Links are shutting down -- now what?? If you’ve been using Firebase Dynamic Links, they’ll be gone after August 25. That means you need a new way to handle deep links and deferred deep links—without breaking your user flow. The good news? Singular has you covered (and yes, there’s a free tier). 🔥 Why switch? ✔️ One link, everywhere—ads, email, SMS, web, referrals, QR codes - whatever you can think of. ✔️ No iOS vs. Android headaches—it just works. ✔️ More than links—get full attribution + analytics in one place (trust me it's the best). ✔️ Fast & simple—launch in seconds, not minutes. Migrations suck, but this one’s an upgrade. Link in comments. P.S After many attempts this was the best deep linking image I could prompt. #DeepLinks #Attribution #FirebaseDynamicLinks #UserAcquisition

🌟 Celebrating the amazing women on Singular’s People Team this International Women’s Day! 🌟 Viviana Notcovich, Shambhavi Kantak, Noy Ron, Priyanka Iyer and Noa Gendelman Our People Team is the heart of our company—championing our culture, supporting our teams, and making Singular an incredible workplace. Today, we want to take a moment to appreciate the dedication, passion, and impact of the incredible women who drive our daily success. Your work doesn’t just shape our company—it helps create an environment where everyone can grow, thrive, and do their best work. Thank you for all that you do! 💜 #InternationalWomensDay #IWD2025 #Singular

“𝐓𝐨 𝐜𝐫𝐮𝐬𝐡 𝐲𝐨𝐮𝐫 𝐠𝐫𝐨𝐰𝐭𝐡 𝐠𝐨𝐚𝐥𝐬, 𝐬𝐞𝐞 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 𝐝𝐫𝐢𝐯𝐞𝐧 𝐛𝐞𝐟𝐨𝐫𝐞 𝐲𝐨𝐮, 𝐚𝐧𝐝 𝐡𝐞𝐚𝐫 𝐭𝐡𝐞 𝐥𝐚𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞𝐢𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬.” Join us! https://hubs.li/Q03blY_W0 (And yeah, that's an homage to Conan the Barbarian.) We'll have Eran Friedman from Singular, the incomparable Hannah Parvaz from Aperture, Radek Janhuba from Rovio Entertainment, Rebecca Ewang from MobileAction, and Nisan Schitrit from YouAppi. And John Koetsier will moderate. In other words, it's gonna rock. March 20th 9 AM Pacific

Sales is more than just numbers—it’s about strategy, relationships, and impact. And at Singular, the talented women on our global sales team excel at all three, driving success across markets worldwide. 🚀 Today, we’re celebrating their expertise, dedication, and the incredible value they bring to Singular and our customers. 🌍💙 Tagging all the amazing women on our sales team—show them some love in the comments! 👏 👏 Shruti Lengade, Hyun Kyung (Shana) Kim, Paru Jivan, Brankica Reinhardt, Xiaoli He, Simi M., Thiely Medeiros, Rebecca Ren #WomenInSales #InternationWomensDay

🔥 Bad news: Firebase Dynamic Links is shutting down soon. 🔥 Good news: Singular's got your back. If you’re using Firebase Dynamic Links, it’s time to start planning your transition. Google announced they’re shutting down FDL, meaning marketers, developers, and growth teams will need to find a new deep linking solution. What does this mean for you? → No more FDL support → Your links could break  → You need a new deep linking provider Singular has everything you need for deep links. Singular deep links allow you to create 1 link and use it everywhere: → Paid campaigns → Email → SMS → Push notifications → Web2app → Social media → Referrals → QR codes You already know: deep linking is critical for mobile growth, ensuring users land exactly where you want them — inside your app, on a specific product page, or continuing their journey after an install. Without deep linking, friction increases, conversions drop, and marketing ROI suffers. Suggestion: don’t wait until it’s urgent. Migrate your deep links now before FDL disappears. We can help!

Celebrating Stephanie Pilon today!

How will LLMs impact search advertising? 1 thing: it will move advertisers away from exact match to broad match. LLMs are smart: they know how to generalize. That make connections, they understand more of your intent ... exact match keywords will make you miss out on better results. This is Ben Collins Jones from SplitMetrics on our most recent live event on UA in 2025 ...