Why would you treat big occasions like any ordinary day inside your stores? #retail #events #retailevents #experientialmarketing #experiences #music
Scratch (Event DJs | DJ Academy)
Music
New York, NY 9,146 followers
Curated DJs. Anytime. Anywhere.
About us
Scratch was co-founded in 2002 by current CEO Rob Principe and the late Jam Master Jay of Run DMC. The company consists of two unique operating brands - Scratch Event DJs and Scratch DJ Academy - each leveraging the power of the DJ to entertain and educate audiences around the world. Scratch Event DJs is the leading DJ performance and activation resource for brands looking to animate and energize environments, as well as to drive, maintain, and monetize traffic. Scratch utilizes its amazing talent network of 7,500+ DJs and its operational expertise to bring any brand, store, ship, resort, casino, or space to life cost-effectively and hassle free - lleading to a happy team, very happy management, and extremely happy guests. Among the many major companies that have partnered with Scratch Event DJs are Macy’s, Saks Fifth Avenue, H&M, Tommy Hilfiger, Hugo Boss, Victoria's Secret, Sephora, Norwegian Cruise Lines, Brooklyn Nets, Google, Samsung, and W Hotels. Scratch DJ Academy is the world’s leading DJ and music production learning center, co-developed by Jam Master Jay of Run DMC. Scratch DJ Academy has locations in NYC, Miami, and LA, as well as online, and has taught over 500,000 people to DJ through its copyrighted curriculum and proven teaching methods. Scratch has executed nearly 125,000 events in over 35 countries worldwide, and has been featured in the press by CNN, MTV, ABC, FOX, The NY Times, The Wall Street Journal, Forbes, and many more.
- Website
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http://www.Scratch.com
External link for Scratch (Event DJs | DJ Academy)
- Industry
- Music
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2002
- Specialties
- DJ Education, Talent Booking, and Event Production
Locations
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Primary
90 Broad Street
2003
New York, NY 10004, US
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2324 Cotner Avenue
Los Angeles, California 90064, US
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2017 Harrison St
Hollywood, Florida 33020, US
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32 Cooper Sq
2nd Floor
New York, NY 10003, US
Employees at Scratch (Event DJs | DJ Academy)
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John Chavies
Instructor at Scratch DJ Academy
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Anthony Sobers-Assue
Music & Entertainment
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Christopher Lyons
Music/Video Programmer, Promotions, TV/Radio Host, Concert/Special Events Planner, Guest Entertainer./DJ
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Erica Smith
WNBA Partnership Director | DJ | MBA | 2x LAGRANT Foundation Scholar | Consortium for Graduate Study in Management and Forte Fellow
Updates
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It’s February—how are those New Year’s resolutions holding up? If you’re looking to help your clients stay on track, science has got your back! Research shows that adding a bit of fun to fitness or wellness goals can make all the difference. And if science isn’t enough to convince you, we’ve got the photographic proof! Classes with a live DJ have the energy, the vibe, and the beat that elevates the whole experience. We power fitness partners all over the country to help them and their guests meet their goals. Take your Friday nights, Sunday afternoons, or any prime sessions to the next level with the ultimate hook that keeps guests coming back for more. Send us a message to reserve a live DJ today, for just one studio or your entire chain!
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Scratch (Event DJs | DJ Academy) is proudly sponsoring the Omni Talk Retail Fast Five for the next few weeks! Chris Walton and Anne Mezzenga bring you the hottest updates—from NRF Foundation highlights to breaking news for major retailers like Macy's and Best Buy. If you are like us and try to keep up with the latest trends in retail, this is the podcast for you. Subscribe now and stay in the loop!
🎙️ From AI billions to digital marketplaces: This week's Omni Talk Retail Fast Five delivers the retail tech insights you can't miss! Join Chris Walton and Anne Mezzenga as they unpack Amazon's massive $11B AI investment in Georgia and Best Buy's strategic marketplace launch with Mirakl. Plus, discover why Macy's small format strategy is shifting and how Amazon's advertising tools could reshape the e-commerce landscape. 🎯 Special guest Tim Robinson from Blue Yonder drops by to shares must-know strategies for tackling retail's returns challenge. From serious retail analysis to entertaining banter about Anne's brief stint as a tiara model and along with NYC taxi cab horseshoe confessions, this episode packs the perfect blend of insights and personality that makes retail tech worth talking about. 🎧 Listen now to stay ahead of retail's evolution. 🍏 Apple Podcasts: https://lnkd.in/gRwbTtVQ 🎵 Spotify: https://lnkd.in/ggrTdgq6 🎶 Amazon Music: https://lnkd.in/gbwJF5Nr Or visit Omni Talk's website: https://lnkd.in/gr6G8_sx Special thanks to our sponsors - Alvarez & Marsal Consumer and Retail Group, Mirakl, Ocampo Capital, Simbe and Scratch (Event DJs | DJ Academy) - for making this week’s show possible. #retail #retailing #grocery #conveniencestores #cpg #branding #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry #supplychainmanagement #FastFive #fashionretail #luxuryretail #beauty
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We are grateful to the thousands of brands, agencies, and DJs who trusted us to make their events unforgettable, their visions come to life, and their audiences energized through the power of music in 2024! Here’s to creating even more magic together in 2025!
What a year it’s been! 2024 has truly been a whirlwind of excitement, energy, and incredible achievements for Scratch Event DJs. This year, we’ve had the privilege of working on some amazing activations, partnering with outstanding brands, agencies, music superstars and our incredible talent network of 7,500 active DJs. Together, we’ve powered over 5,000 events across the country — from West Coast to East Coast , from Alaska to Hawaii and beyond! We’re so grateful to every DJ who brought their talent, passion, and creativity to the turntables, electrifying venues and creating unforgettable experiences. To the brands and agencies who trusted us to bring your visions to life — thank you for your partnership, your belief in us, and for letting music play a key role in your activations. Let’s make 2025 even more vibrant!
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The #holidayseason is demanding, unpredictable, and can leave your team drained. Scratch is here to make it better. We understand retail. We have worked with countless stores and brands all over North America, bringing energy and excitement wherever we go. DJs from our proprietary network lift employee morale, welcome customers, and help increase foot traffic, dwell time, and cart size. This December, as the pace picks up and your team needs an extra boost, bring in Scratch (Event DJs | DJ Academy) to make your store feel alive and connected. Together, we’ll transform your store into a place where everyone feels great to be.
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Featuring a live DJ in the shopping experience is always a winning move, and do you know where they really bring the magic? Right at the makeup counter in department stores! Every time we send a DJ to liven up the beauty section, it’s like flipping a switch—shoppers start dancing, employees are grooving, registers are ringing, and suddenly the whole floor feels like a party. While putting your own DJ in someone else’s store is not a new concept, having your own soundtrack and energy to out-compete neighboring brands is still a bold move, and one already relied on by partner brands such as MAC Cosmetics, L'Oréal and Yves Saint Laurent Beauty. For over 20 years, our unmatched network of top local DJs draws in crowds, builds brand affinity, and transforms trips to the mall into festive, memorable experiences. Want to amplify your impact during this holiday season? Trust Scratch to curate the perfect DJ to grab all the attention event in the cosmetics section – whenever, wherever.
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The time has come to plan your company’s #holidayparty — let’s make it an unforgettable one that everyone looks forward to! With the variety of #remote, #hybrid, and in-office arrangements, this annual event is more important than ever to bond with teammates, make new connections, and boost morale. Building your party around a top-tier local DJ will impress and delight like few other options around, all without breaking the bank. That’s because the vibe created between a live DJ and party guests goes beyond a great playlist – it energizes any environment, ensuring an enjoyable mix of conversation, spontaneous moments, and pure entertainment. Scratch is the best one-stop-shop for curating top local DJs all across North America, delivering the perfect match for any event, regardless of size, location, or vibe. Get in touch today to make your holiday party one your coworkers will be raving about for years! #dj #music #companyretreat #holidayparty #engagement
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In luxury settings, where #jewelry is an intimate form of personal expression, live music transforms a sophisticated environment into a vibrant, immersive, exclusive experience. Industry icons like SWAROVSKI, Kendra Scott , and David Yurman understand the significance of crafting a bespoke environment for their guests. Scratch adds a unique dimension to #luxurybrands like these through curated top-tier #DJs, who embody the right aesthetic and create soundscapes that resonate deeply with the brand’s essence. Partner with us and let our unmatched talent network and dedicated client team make it easy to create unforgettable customer experiences.
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With #PrimeDay marking the last major digital shopping spree before #BlackFriday, retailers have an ideal chance to leverage the cozy autumn vibes to captivate and capture customers #instore ahead of the holiday surge. Major brands like BoxLunch, Belk, and Tillys trust Scratch as their premier DJ provider to enhance #instoreexperiences throughout these pivotal seasons, as many just did around #backtoschool. No tool puts any promotional strategy over the top like the personal touch and vibrant soundtrack delivered by a top-tier local DJ. We’ll help you achieve your objectives by creating shareable moments that keep customers filling their bags with more. Reach out to us today to activate your stores nationwide and turn your stores into the ultimate fall destination!
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We are excited to have sponsored both the music and the Remarkable Retail Podcast at the RevTech Ventures REV Summit in Dallas! The REV Summit brought together disruptive retailers, tech entrepreneurs, industry experts, and venture firms to share their vision of retail's future. It provided a unique space for networking and collaboration. This was the perfect setting for DJ Kev to energize with crafted soundtracks during entry, intermissions, and the happy hour, while also serving as an engaging MC to keep the crowd pumped up and pointed in the right direction. The first recorded episode led by incredible hosts Steve Dennis and Michael LeBlanc with former Nike transformation executive Greg Merrill is out now. Want to elevate your next conference, trade shows or summit? Reach out to us today, and let’s create something extraordinary together! https://lnkd.in/ecvZzK_X
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