Ritual

'“The reality is that many wellness and beauty brands know very little about their supply chains, the critical information needed to input into AI tools,” Lindsay Dahl says. The industry also can’t ignore that AI relies on a copious amount of water and energy to run while the data centres supporting it can also create heavy metal waste, polluting the environment and adding public health risks for nearby communities, she adds.' - Nateisha Scott writes for Vogue Business. We have a nuanced approach to AI at Ritual (no one is surprised right?). While partnering with AI enabled software to help us get specific carbon level footprints for all of our products, we also know that when it comes to traceability and sustainability, the data is only as good as the humans behind it. Excellent read: https://lnkd.in/g_Nzq2ZQ #aisustainability #sustainability #traceability #ai Katerina Markov Schneider

“I see a lot of misinformation regarding fertility supplements, like recommending things that don’t have any human data, [based on my] big deep dive into the literature.”  - Our Senior Scientist, Adeline Grier-Welch, MS, MPH, RDN shared with Glossy. In a time where people are looking for safer products that have true efficacy, investing in a team of in-house scientists that ask hard questions when formulating products, is paramount. Thanks to Emily Jensen for chatting with Katerina Markov Schneider and Adeline Grier-Welch, MS, MPH, RDN about our latest Fertility Support product: https://lnkd.in/ekQHSqQh

Los Angeles is where Ritual was born— it’s in Ritual’s DNA. It’s the city that inspired our mission, shaped our values, and gave us the opportunity to grow into the company we are today. Last week, Angelenos watched in horror as the face of our city changed forever. The wildfires in Los Angeles have impacted not only the community Ritual calls home but also the community my family, Ritual's employees, and our friends call home. Wildfires are a stark reminder of how fragile life can be, how interconnected we all are, and how much resilience we need to face challenges like these. For those of us at Ritual, this isn’t just something happening in the background—it’s disrupted daily life and underscored the urgent need to care for each other and our planet. While Ritual can’t replace your home, or your photos, or your car - we can help you support your foundational health. I remember being pregnant and running out of my prenatal for a day and being so scared that something would go wrong - I don’t want anyone to worry about that. Last Tuesday as I packed my go-bag in anticipation of evacuating, I was making split-second decisions on what was essential. I grabbed my vitamins. To support anyone affected by the wildfires, we’re giving away two health kits to those in need: - A Pregnancy Kit for expecting mothers navigating this challenging time. - A Daily Health Kit designed to support overall wellness. If you or someone you know has been impacted, please reach out to us. These kits are a small gesture, but we hope they can provide comfort and care during this difficult time. You can register for yours here: https://lnkd.in/geDzvsM6 I’m incredibly proud of our Ritual team for the compassion and resilience they’ve shown in the face of this crisis—checking in on each other, stepping up to help, and continuing to embody the values that Ritual was built on. Los Angeles is our home. It’s where we started and where we continue to grow. For those of you facing the realities of these wildfires, please know you’re not alone. Together, we’ll continue working toward a future that prioritizes care, sustainability, and a deep respect for our planet. #wildfire #LosAngeles #Support #Resource

"I love Ritual’s lineup so much—its multivitamin and probiotic get shipped right to my doorstep which makes it easy to stay stocked with my essentials. I’m also currently taking its omega-3 supplement since learning that the fatty acid offers a host of benefits from reduced inflammation to improved heart health and better skin appearance." Thanks for the inclusion Vogue and Kiana Murden: https://lnkd.in/gb9dSGQz

BIG NEWS for anyone who’s Googled their women’s health questions at 2AM. We are excited to announce the launch our new podcast—‘For The Real Bodybuilders’—hosted by our CEO Katerina Markov Schneider in partnership with Dear Media. Tune in to hear real advice from experts about under-researched and overlooked moments of women’s health — from periods, to pregnancy, to menopause. Listen, follow, and share! The first TMI topic? Periods Don't Have to Suck: https://lnkd.in/g8PYu2UU

Is protein powder a scam? Ritual's Chief Scientific Officer—who happens to be a muscle physiologist and knows a thing or two about protein—has a #hottake on this timely topic. Dr. Nima Alamdari weighs in: "I’ve spent over two decades studying how protein impacts health and the current protein recommendations are the bare minimum to prevent deficiency (RDA suggests 0.36 g per pound body weight). Research shows that most adults benefit from higher intake, between 0.54 to 0.73 g per pound. Higher protein intake can be essential for adults at every life stage, particularly during pregnancy, postpartum, aging, and for active individuals or those following reduced-calorie diets. Whole foods should always be the foundation of a healthy diet, but supplements can play an important role in filling gaps, one reason I'm proud to have developed the Essential Protein that Ritual offers for key life stages. That said, safety is key for products like protein powder. Some protein products have been found to contain harmful contaminants like arsenic and lead. I recommend seeking third-party verification to ensure that what you’re consuming is both safe and effective." #VMS #proteinpowder #supplements https://lnkd.in/gJ_MHknp

Happy to see Ritual make the list, we are in good company alongside some of our friends in the wellness industry 💛 Thank you Eliza Savage, MS, RD, CDN: https://lnkd.in/gKceXgqJ

🔎 47 prenatal multivitamins were tested for quality and safety, and the results illuminate what we already know: women have to be the detectives, researchers, and quality assurance specialists of their own health. 🌎 We know first hand considering the efficacy of nutrients, meeting label claims, and also managing safety risks like heavy metals is no easy feat. We know what people put in their body matters and its why we open source our suppliers through our traceable supply chain. 📣 The supplement industry hasn’t seen significant reform in over 30 years, even though it’s grown over 2,000%. We need common sense federal standards like health protective limits for heavy metals in prenatals, supplements and protein powders. Read more about the study here: https://lnkd.in/gy8S9X_e

We are thrilled to be working with Lauren Kleinman and the Dreamday team. Thank you for helping us tell our story.

“Ritual has long been known for its skincare and gut health supplements, but the brand's newest release aims to promote better, more natural sleep. In a study released in August, Ritual says a clinical trial on its Sleep BioSeries Melatonin capsules showed an immediate improvement on user’s quality of sleep and restfulness.” Thank you Variety and Tim Chan for covering our latest human clinical study for our Sleep BioSeries Melatonin product! https://lnkd.in/gX4cE3Vc