We're ✨ blown ✨ away with how many parents are loving our Cold & Flu campaign! So many people are talking about our snot-covered ads, it even made it on the Good Thinking Weekly Podcast with Chris Danton and Kirsten Ludwig! "They're hitting it right on the nose because most parents are giving testimonials in the comment section about how amazing the product is, and they're like, 'Yes, you think it's gross, but actually this thing as saved my life so many times." Listen to (and watch) the clip here: https://lnkd.in/gSP3-crQ
Frida
Retail
Miami, Florida 46,318 followers
Preparing parents for the unfiltered realities of parenthood with simple-yet-genius solutions that get the job done.
About us
Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 7 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.
- Website
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https://frida.com/
External link for Frida
- Industry
- Retail
- Company size
- 51-200 employees
- Headquarters
- Miami, Florida
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Baby Products, Parenting, Health & Wellness, Consumer Goods, and Postpartum Care
Locations
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Primary
Get directions
82 NE 26th St
Ste 101
Miami, Florida 33137, US
Employees at Frida
Updates
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Our new campaign is sick. . . #marketing #advertising #brandcampaign
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Today, we’re shipping 1000 Air Purifiers and even more essentials to families impacted by the devastating fires in Los Angeles. Special thank you to our partner Baby2Baby for helping coordinate and distribute 🫶 This donation is part of our ongoing commitment to supporting the LA community, and we’ll continue to stand with all families impacted. If you have been affected by the wildfires and need specific Frida products, please reach out to us at Frida.com/help ❤
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A (mostly) uncensored excitement post: we're REALLY F*@$KING EXCITED to have won the Consumer Brands Shorty Awards for Frida Uncensored. Even more humbling, it also won the Audience Honor. Frida Uncensored is a revolutionary educational platform that breaks through the long-standing barriers of censorship around conception, pregnancy, postpartum, and breastfeeding. No awkward euphemisms, creepy cartoons, or guessing games — just the realness that real women need to get through real life stages, like conception and postpartum. It's why we started Frida in the first place: to support parents through all the realities of having and raising kids. Check it out at fridauncensored.com and let us know what you want us to Uncensor next 👀 #ShortyAwards #ConsumerBrand #ContentStrategy #DigitalStrategy
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The end of this year also happens to be the end of the first DECADE of Frida. Ten years ago, our founder and CEO, Chelsea M.R. Hirschhorn, was a new mom facing her son’s first cold. She grabbed a SnotSucker, took care of business… and then started a business. From one snot-sucking solution to an entire portfolio of tools, we’ve been there with families tackling the trickiest parts of conception, pregnancy, postpartum, and parenting. Cheers to the mom who’s led the charge since Day 1 and everyone who’s been with us along the way. Happy New Year, fam ❤️✨ #entrepreneur #founderstory #womeninbusiness
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Proud as ever to team up with our friends at Miami Diaper Bank who are also celebrating a DECADE of supporting parents and families 🫶 And a huge thanks to all of our partners who helped make it happen for our community this year 🫂 #givingback #holidays #corporategiving
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Our favorite day of the year 🫶 So much love to LOTUS HOUSE WOMEN'S SHELTER and a HUGE thanks to all of our partners for helping to support families in our local Miami community. Stay tuned for Part 2 with our fam at Miami Diaper Bank 🥰 #givingback #holidays #corporategiving
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To celebrate our 10-year anniversary, we invited "Is It Cake?" Season 3 Winner Henderson Gonzalez to put our CEO Chelsea M.R. Hirschhorn and whole team to the test. Three cake replicas of Frida products later, it's safe to say we all spend WAY too much time looking at Peri Bottles 👀 Thanks for celebrating 10 years of Frida with us!
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Since Frida's founding, we've celebrated this time of year with a team potluck. But this year, we stirred things up a bit. Since our potluck happened to fall on Give Miami Day, we decided that for every dish that hit the table, we'd donate $25 to ICU baby, a nonprofit that supports NICU families with the care they need most. The result? One delicious meal, and three months of NICU support funded for a family right here in Miami. Perhaps we've just started another new tradition. 🫶
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