Yousif Al Zeera's Reviews > One Click: Jeff Bezos and the Rise of Amazon.com

This book talks about the great Amazon company and the person behind it, Jeff Bezos. It takes you to the childhood days of Jeff and how his work at the farm with his grandfather toughened him up and then covers the early days of Amazon when it was only about selling books. It was Jeff himself who was responding to customer complaints by emails and do some packaging in these early days.

Chapter by chapter, it sheds light on the major highlights and milestones in this company and how it expanded to this giant company it is now. One key take is his relentless customer obsession which gave them an edge over others and gain more market share. He sacrificed profits for a decade as he put the customer ahead of everything and that ensured his vision gets materialized.

The book is called "One Click" which is the one-click buy button Amazon customers enjoy over other bookstores (interestingly, this feature was patented and, hence, others were not allowed to provide it in their websites). There is so much interesting and dramatic stories around this one-click in the book.

Jeff is also a big fan of space exploration so guess what? He, secretly, formed a company (called "Blue Origin" to pursue this passion with the vision of making it commercially viable to send people to the space and have a look and return.

One chapter also covers what people working in Amazon think of him. Not everything is positive. You'll see the negative side of him (he is a human at the end of the day, right?)