Email Template using HTML and CSS
Last Updated :
23 May, 2024
Ever been intrigued by the vibrant and engaging email templates that land in your inbox? This article will guide you through the process of creating a basic, yet visually appealing, email template using HTML and CSS. Such templates are primarily used in marketing campaigns with the ultimate goal of increasing the number of Call to Actions (CTAs). The creative design of an email template engages a client and can get more CTA on the required destination page.
Creating a sample Template
Crafting an email template that adheres to a specific outline can be a daunting task, primarily due to the varying configurations and parent CSS properties across different browsers.
For example, the “display: absolute” property does not work while sending an email through Gmail. Similarly, there are few other precautions to be taken when you code an email template. The first and most important step to start with email templates is, One must use HTML tables to build the basic structure of an email template. Creating a table ensures that the content sent is not distorted on forwarding or mailing using different email applications.
Example:
html
<!-- Create main outline within which email will be enclosed -->
<body style="background-color:grey">
<table align="center" border="0" cellpadding="0" cellspacing="0"
width="550" bgcolor="white" style="border:2px solid black">
<tbody>
<tr>
<td align="center">
<br />
<table align="center" border="0" cellpadding="0"
cellspacing="0" class="col-550" width="550">
<tbody>
<!-- content goes here -->
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</body>
Now, remember, email applications will support inline style only. If you specify the properties in style tag, the email application will not consider them and the specified properties will not be applied.
Example:
html
<body style="background-color:grey">
<table align="center" border="0" cellpadding="0" cellspacing="0"
width="550" bgcolor="white" style="border:2px solid black">
<tbody>
<tr>
<td align="center">
<table align="center" border="0" cellpadding="0"
cellspacing="0" class="col-550" width="550">
<tbody>
<tr>
<td align="center"
style="background-color: #4cb96b;
height: 50px;">
<a href="#" style="text-decoration: none;">
<p style="color:white;font-weight:bold;">
GeeksforGeeks
</p>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</body>
Further sections can be made using <tr> and <td>tags. Now, let us enter further information.
Example:
html
<!-- Complete Email template -->
<body style="background-color:grey">
<table align="center" border="0" cellpadding="0" cellspacing="0"
width="550" bgcolor="white" style="border:2px solid black">
<tbody>
<tr>
<td align="center">
<table align="center" border="0" cellpadding="0"
cellspacing="0" class="col-550" width="550">
<tbody>
<tr>
<td align="center" style="background-color: #4cb96b;
height: 50px;">
<a href="#" style="text-decoration: none;">
<p style="color:white;
font-weight:bold;">
GeeksforGeeks
</p>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="height: 300px;">
<td align="center" style="border: none;
border-bottom: 2px solid #4cb96b;
padding-right: 20px;padding-left:20px">
<p style="font-weight: bolder;font-size: 42px;
letter-spacing: 0.025em;
color:black;">
Hello Geeks!
<br> Check out our latest Blogs
</p>
</td>
</tr>
<tr style="display: inline-block;">
<td style="height: 150px;
padding: 20px;
border: none;
border-bottom: 2px solid #361B0E;
background-color: white;">
<h2 style="text-align: left;
align-items: center;">
Design Patterns : A Must Skill to
have for Software Developers in 2019
</h2>
<p class="data"
style="text-align: justify-all;
align-items: center;
font-size: 15px;
padding-bottom: 12px;">
Design Patterns….??? I think you have heard this name
before in programming… Yes, you might have heard
this name before in programming if you are…
</p>
<p>
<a href=
"https://www.geeksforgeeks.org/design-patterns-a-must-skill-to-have-for-software-developers-in-2019/"
style="text-decoration: none;
color:black;
border: 2px solid #4cb96b;
padding: 10px 30px;
font-weight: bold;">
Read More
</a>
</p>
</td>
</tr>
</tbody>
</table>
</body>
Finally, you may add a footer containing social media links, company name, contact information, etc.
Example:
HTML
<!-- Complete Email template -->
<body style="background-color:grey">
<table align="center" border="0" cellpadding="0" cellspacing="0"
width="550" bgcolor="white" style="border:2px solid black">
<tbody>
<tr>
<td align="center">
<table align="center" border="0" cellpadding="0"
cellspacing="0" class="col-550" width="550">
<tbody>
<tr>
<td align="center" style="background-color: #4cb96b;
height: 50px;">
<a href="#" style="text-decoration: none;">
<p style="color:white;
font-weight:bold;">
GeeksforGeeks
</p>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="height: 300px;">
<td align="center" style="border: none;
border-bottom: 2px solid #4cb96b;
padding-right: 20px;padding-left:20px">
<p style="font-weight: bolder;font-size: 42px;
letter-spacing: 0.025em;
color:black;">
Hello Geeks!
<br> Check out our latest Blogs
</p>
</td>
</tr>
<tr style="display: inline-block;">
<td style="height: 150px;
padding: 20px;
border: none;
border-bottom: 2px solid #361B0E;
background-color: white;">
<h2 style="text-align: left;
align-items: center;">
Design Patterns : A Must Skill to
have for Software Developers in 2019
</h2>
<p class="data"
style="text-align: justify-all;
align-items: center;
font-size: 15px;
padding-bottom: 12px;">
Design Patterns….??? I think you have heard this name
before in programming… Yes, you might have heard
this name before in programming if you are…
</p>
<p>
<a href=
"https://www.geeksforgeeks.org/design-patterns-a-must-skill-to-have-for-software-developers-in-2019/"
style="text-decoration: none;
color:black;
border: 2px solid #4cb96b;
padding: 10px 30px;
font-weight: bold;">
Read More
</a>
</p>
</td>
</tr>
<tr style="border: none;
background-color: #4cb96b;
height: 40px;
color:white;
padding-bottom: 20px;
text-align: center;">
<td height="40px" align="center">
<p style="color:white;
line-height: 1.5em;">
GeeksforGeeks
</p>
<a href="#"
style="border:none;
text-decoration: none;
padding: 5px;">
<img height="30"
src=
"https://extraaedgeresources.blob.core.windows.net/demo/salesdemo/EmailAttachments/icon-twitter_20190610074030.png"
width="30" />
</a>
<a href="#"
style="border:none;
text-decoration: none;
padding: 5px;">
<img height="30"
src=
"https://extraaedgeresources.blob.core.windows.net/demo/salesdemo/EmailAttachments/icon-linkedin_20190610074015.png"
width="30" />
</a>
<a href="#"
style="border:none;
text-decoration: none;
padding: 5px;">
<img height="20"
src=
"https://extraaedgeresources.blob.core.windows.net/demo/salesdemo/EmailAttachments/facebook-letter-logo_20190610100050.png"
width="24"
style="position: relative;
padding-bottom: 5px;" />
</a>
</td>
</tr>
<tr>
<td style="font-family:'Open Sans', Arial, sans-serif;
font-size:11px; line-height:18px;
color:#999999;"
valign="top"
align="center">
<a href="#"
target="_blank"
style="color:#999999;
text-decoration:underline;">PRIVACY STATEMENT</a>
| <a href="#" target="_blank"
style="color:#999999; text-decoration:underline;">TERMS OF SERVICE</a>
| <a href="#"
target="_blank"
style="color:#999999; text-decoration:underline;">RETURNS</a><br>
© 2012 GeeksforGeeks. All Rights Reserved.<br>
If you do not wish to receive any further
emails from us, please
<a href="#"
target="_blank"
style="text-decoration:none;
color:#999999;">unsubscribe</a>
</td>
</tr>
</tbody></table></td>
</tr>
<tr>
<td class="em_hide"
style="line-height:1px;
min-width:700px;
background-color:#ffffff;">
<img alt=""
src="images/spacer.gif"
style="max-height:1px;
min-height:1px;
display:block;
width:700px;
min-width:700px;"
width="700"
border="0"
height="1">
</td>
</tr>
</tbody>
</table>
</body>
Output:
In this way, you can create many beautiful templates. While coding email with divs makes it a lot easier and faster, there are a lot of issues if you code using divs. Moreover, coding the structure using table and table rows is easy and fun.
A well-designed email template not only captivates the client’s attention but also significantly increases the likelihood of them taking the desired action on the target page.
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