Search is increasingly driven by casual-leisure motivations in favor of task-driven needs.
This shift has culminated in 'the urge to search', where uncertainty serves as a potent
'wanting'state. Beyond this known influence on seeking intentions, this study examines the
qualitative impact of uncertainty vis-à-vis interest ('liking') on search engagement and
uncertainty reduction. In a study with 77 participants, 16 general knowledge questions
manipulated participants' uncertainty in their knowledge. Participants had the option to …