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An Empirical Investigation into the Perceived Value and Customer Adoption of Online Shopping: Palestine as a Case Study

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Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success (ICBT 2021)

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Abstract

Increased online shopping worldwide, even during the COVID-19 pandemic, has increased the need for more research to understand factors influencing its adoption and use by customers. The current research aims to investigate the influence of perceived value on customer intention to use online shopping in Palestine. A 200-Palestinian online shopper survey has been implemented. A theoretical framework has also been developed where perceived value is measured using four dimensions: social, functional, emotional, and epistemic. To analyze the collated data, the structural equation modeling is suitably conducted. The results show that all perceived value dimensions have positively influenced customer’s intention to use online shopping. Largely, the current work shows that emotional value is the most significant dimension.

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Acknowledgements

The authors would like to thank Palestine Technical University Kadoorie for funding and supporting the publication of this research.

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Authors and Affiliations

  1. Department of Business Administration and E-Commerce, Palestine Technical University- Kadoorie, Tulkarm, Palestine

    Fadi Herzallah

  2. Department of Information Systems and Security, College of Information Technology, United Arab Emirates University, Al Ain, United Arab Emirates

    Nabeel Al Qirim

Authors
  1. Fadi Herzallah
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  2. Nabeel Al Qirim
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Correspondence to Fadi Herzallah .

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Editors and Affiliations

  1. Northern Cyprus Campus, Middle East Technical University, via Mersin 10, Turkey

    Bahaaeddin Alareeni

  2. College of Business of Finance, Ahlia University, Manama, Bahrain

    Allam Hamdan

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Herzallah, F., Al Qirim, N. (2023). An Empirical Investigation into the Perceived Value and Customer Adoption of Online Shopping: Palestine as a Case Study. In: Alareeni, B., Hamdan, A. (eds) Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success. ICBT 2021. Lecture Notes in Networks and Systems, vol 485. Springer, Cham. https://doi.org/10.1007/978-3-031-08093-7_29

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  • DOI: https://doi.org/10.1007/978-3-031-08093-7_29

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