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Optimizing Social Issues Strategies by Using Bipolar Complex Fuzzy Muirhead Mean Decision-Making Approach

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Abstract

Cognitive processes that affect people perceptions, comprehension, and interactions with others, such as attribution mistakes and heuristics, are responsible for social issues. These social issues includes polarization, prejudice, and inequality. To address these issues, we must comprehend cognitive mechanisms, and this can be made by using some appropriate multi-attribute decision-making (MADM) approach, that can handle people perceptions of complex and bipolar nature. Thus, in this manuscript, we concentrate on a MADM technique that relies on certain novel aggregation operators in the framework of bipolar complex fuzzy sets. These aggregation operators include Muirhead mean (MM) operator and dual Muirhead mean (DMM) operator of several types. To authenticate the validity of these defined aggregation operators, certain properties of these operators are proved. Furthermore, we consider the interpreted operators to produce a decision-making (DM) technique to deal with bipolar complex fuzzy MADM issues. We then consider a real life example to show the application and need of the interpreted work in daily life. To confirm the viability and potential of the offered technique, we compare our established technique with some other prevailing techniques.

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Funding

The research of Santos-García was funded by the Spanish MINECO project TRACES TIN2015–67522–C3–3–R.

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Authors and Affiliations

  1. Department of Mathematics and Statistics, International Islamic University Islamabad, Islamabad, Pakistan

    Tahir Mahmood

  2. IME, University of Salamanca, Salamanca, Spain

    Gustavo Santos García

  3. Department of Mathematics, University of Management and Technology, C-II, Johar Town, Lahore, Pakistan

    Ubaid ur Rehman

  4. SK-Research-Oxford Business College, Oxford, UK

    Tahir Mahmood

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  1. Ubaid ur Rehman
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Correspondence to Ubaid ur Rehman.

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Rehman, U.u., Mahmood, T. & García, G.S. Optimizing Social Issues Strategies by Using Bipolar Complex Fuzzy Muirhead Mean Decision-Making Approach. Cogn Comput 17, 64 (2025). https://doi.org/10.1007/s12559-024-10353-6

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