Abstract
The purpose of this paper is to explore the core and emerging knowledge of electronic commerce (e-commerce) research. Data was collected from the top six e-commerce journals from 2006–2010. A total of 1,064 electronic commerce related articles and 33,173 references were identified. There were 48 high value research articles identified using a citation and co-citation analysis. Using statistical analysis including factor analysis, multidimensional scaling, and cluster analysis, we identified five research areas: trust, technology acceptance and technology application, e-commerce task-related application, e-markets, and identity and evaluation. We also identified emerging core knowledge, information systems success. The findings of this study provide core knowledge and directions for researchers and practitioners interested in the electronic commerce field.





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The author appreciates Mr. Kang for his help on data collection and analysis. A previous version of this paper had presented in the PACIS 2011.
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Appendices
Appendix 1
The hierarchical framework of electronic commerce (Zwass 1996) and keywords
Level | Function | Keywords |
---|---|---|
7 | Electronic market places and electronic hierarchies | Auction, B2B e-commerce, B2B marketplaces, competitive strategy, consumer behavior, customer relationship management, customer satisfaction, electronic mall, marketing, market intermediaries, market structure, mobile commerce, personalization, pricing, shopping, supply chain management, trust |
6 | Products and systems | Banking, collaboration, digital content, digital goods, digital music, electronic payment systems, information system, interorganizational information systems, interorganizational systems, MP3, on-line music, on-line video game, open-source software, recommender systems, service |
5 | Enabling services | Agents, artificial agents, authentication, cash, copyright, decision support, digital libraries, digital rights management, E-mail, enabling services, intelligent agents, mondex, smart-cards, software agents, web site traffic, web traffic |
4 | Secure messaging | Electronic data interchange, electronic payments, information security, information technology security, internet security, message management, payment method, privacy, security, security breach announcements, security control, security semantics, excess security |
3 | Hypermedia/multimedia object management | Data mining, information retrieval, Java, multimedia, ontologies, programming languages, semantic web, software development, technology adoption, web interface, web site, web site design, web site domain, web technologies, world wide web, XML |
2 | Public and private communication utilities | 2G, 2.5G, 3G, 3.5G, 4G, bluetooth, cable modem, DSL, ethernet, mobile internet, mobile technology, network structure, Wi-Fi, WiMax, RFID |
1 | Wide-area telecommunications infrastructure | Cable, coaxial cable, fiber, fiber optic, hybrid fiber coax, infrared waves, information system infrastructures, lightwave, microwave, millimeter waves, radio, satellite, twisted pair, wireless infrastructure |
Appendix 2
Publications with high citation
A1. Davis, F. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340.
A2. Venkatesh, V., Morris, M., Davis, G., Davis, F., Delone, W.H., Mclean, E.R., Jarvis, C.B., MacKenzie, S.B., Podsakoff, P.M., & Chin, W. (2003). User acceptance of information technology: toward a unified view. MIS Quarterly, 27(3), 425–478.
A3. Gefen, D., Karahanna, E., & Straub, D.W. (2003a). Trust and tam in online shopping: an integrated model. MIS Quarterly, 27(1), 51–90.
A4. McKnight, D., Choudhury, V., & Kacmar, C. (2002). Developing and validating trust measures for e-commerce: an integrative typology. Information Systems Research, 13(3), 334–359.
A5. Davis, F., Bagozzi, R., & Warshaw, P. (1989). User acceptance of computer technology: a comparison of two theoretical models. Management Science, 35(8), 982–1003.
A6. Podsakoff, P.M., MacKenzie, S.B, Lee, J.-Y., & Podsakoff, N.P. (2003). Common method biases in behavioral research: a critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903.
A7. Fornell, C., & Larcker, D. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
A8. Ba, S., & Pavlou, P.A. (2002). Evidence of the effect of trust building technology in electronic markets: price premiums and buyer behavior. MIS Quarterly, 26(3), 243–268.
A9. Pavlou, P.A., & Gefen, D. (2004). Building effective online marketplaces with institution-based trust. Information Systems Research, 15(1), 37–59.
A10. Hevner, A., March, S., Park, J., & Ram, S. (2004). Design science in information systems research. MIS Quarterly, 28(1), 75–105.
A11. Delone, W.H., & Mclean, E.R. (1992). Information systems success: the quest for the dependent variable. Information Systems Research, 3(1), 60–95.
A12. Bakos, J.Y. (1997). Reducing buyer search costs: implications for electronic marketplaces. Management Science, 43(12), 1676–1692.
A13. Chin, W., Marcolin, B., & Newsted, P. (2003). A partial least squares latent variable modeling approach for measuring interaction effects: results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study. Information Systems Research, 14(2), 189–217.
A14. Jarvis, C.B., MacKenzie, S.B., & Podsakoff, P.M. (2003). A critical review of construct indicators and measurement model misspecification in marketing and consumer research. Journal of Consumer Rresearch, 30(2), 199–218.
A15. Malone, T.W., Yates, J., & Benjamin, R.I. (1987). Electronic markets and electronic hierarchies. Communications of the ACM, 30(6), 484–497.
A16. Mayer, R.C., Davis, J.H., & Schoorman, F.D. (1995). An integrative model of organizational trust. Academy of Management Review, 20(3), 709–734.
A17. Brynjolfsson, E., & Smith, M.D. (2000). Frictionless commerce? A comparison of internet and conventional retailers. Management Science, 46(4), 563–585.
A18. Venkatesh, V., & Davis, F. (2000). A theoretical extension of the technology acceptance model: four longitudinal field studies. Management Science, 46(2), 186–204.
A19. Podsakoff, P.M., & Organ, D.W. (1986). Self-reports in organizational research: problems and prospects. Journal of Management, 12(4), Winter 86, 531–543.
A20. Moore, G., & Benbasat, I. (1991). Development of an instrument to measure the perceptions of adopting an information technology innovation. Information Systems Research, 2(3), 192–222.
A21. Delone, W.H., & Mclean, E.R. (2003). The Delone and Mclean model of information systems success: a ten-year update. Journal of Management Information Systems, 19(4), 9–30.
A22. Taylor, S., & Todd, P.A. (1995). Understanding information technology usage: a test of competing models. Information Systems Research, 6(2), 144–176.
A23. Sambamurthy, V., Bharadwaj, A., & Grover, V. (2003). Shaping agility through digital options: reconceptualizing the role of information technology in contemporary firms. MIS Quarterly, 27(2), 237–263.
A24. Koufaris, M. (2002). Applying the technology acceptance model and flow theory to online consumer behavior. Information Systems Research, 13(2), 205–223.
A25. Pavlou, P.A. (2003). Consumer acceptance of electronic commerce: integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 101–134.
A26. Bhattacherjee, A. (2001). Understanding information systems continuance: an expectation-confirmation model. MIS Quarterly, 25(3), 351–370.
A27. McKnight, D.H., Cummings, L.L., & Chervany, N.L. (1998). Initial trust formation in new organizational relationships. Academy of Management Review, 23(3), 473–490.
A28. Agarwal, R., & Karahanna, E. (2000). Time flies when you’re having fun: cognitive absorption and beliefs about information technology usage. MIS Quarterly, 24(4), 665–694.
A29. Benbasat, I., & Zmud, R.W. (2003). The identity crisis within the IS discipline: defining and communicating the discipline’s core properties. MIS Quarterly, 27(2), 183–194.
A30. Karahanna, E., Straub, D.W., & Chervany, N.L. (1999). Information technology adoption across time: a cross-sectional comparison of pre-adoption and post-adoption beliefs. MIS Quarterly, 23(2), 183–213.
A31. Doney, P.M., & Cannon, J.P. (1997). An examination of the nature of trust in buyer-seller relationships. The Journal of Marketing, 61(2), 35–51.
A32. Katz, M.L., & Shapiro, C. (1985). Network externalities, competition, and compatibility. The American Economic Review, 75(3), 424–440.
A33. Armstrong, J.S., & Overton, T.S. (1977). Estimating nonresponse bias in mail surveys. Journal of Marketing Research, 14(3), 396–402.
A34. Jarvenpaa, S.L., Tractinsky, N., & Vitale, M. (2000). Consumer trust in an internet store. Information Technology and Management, 1(1), 45–71.
A35. Bharadwaj, A. (2000). A resource-based perspective on information technology capability and firm performance: an empirical investigation. MIS Quarterly, 24(1), 169–196.
A36. Klein, H., & Myers, M. (1999). A set of principles for conducting and evaluating interpretive field studies in information systems. MIS Quarterly, 23(1), 67–93.
A37. Venkatesh, V., & Morris, M. (2000). Why don’t men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior. MIS Quarterly, 24(1), 115–139.
A38. Carte, T.A., & Russell, C.J. (2003). In pursuit of moderation: nine common errors and their solutions. MIS Quarterly, 27(3), 479–501.
A39. Diamantopoulos, A., & Winklhofer, H.M. (2001). Index construction with formative indicators: an alternative to scale development. Journal of Marketing Research, 38(2), 269–277.
A40. Orlikowski, W.J., & Lacono, C.S. (2001). Research commentary: desperately seeking the ‘it’ in it research—a call to theorizing the it artifact. Information Systems Research, 12(2), 121–134.
A41. Pavlou, P.A., & Gefen, D. (2005). Psychological contract violation in online marketplaces: antecedents, consequences, and moderating role. Information Systems Research, 16(4), 372–399.
A42. Wixom, B.H., & Todd, P.A. (2005). A theoretical integration of user satisfaction and technology acceptance. Information Systems Research, 16(1), 85–102.
A43. Eisenhardt, K.M. (1989). Building theories from case study research. Academy of Management Review, 14(4), 532–550.
A44. Bhattacherjee, A. (2002). Individual trust in online firms: scale development and initial test. Journal of Management Information Systems, 19(1), 211–241.
A45. Lee, M., & Turban, E. (2001). A trust model for consumer internet shopping. International Journal of Electronic Commerce, 6(1), 75–91.
A46. McKinney, V., & Yoon, K. (2002). The measurement of web-customer satisfaction: an expectation and disconfirmation approach. Information Systems Research, 13(3), 296–315.
A47. Choudhury, V., & Sabherwal, R. (2003). Portfolios of control in outsourced software development projects. Information Systems Research, 14(3), 291–314.
A48. Bakos, J.Y. (1991). A strategic analysis of electronic marketplaces. MIS Quarterly, 15(3), 295–310.
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Shiau, WL., Dwivedi, Y.K. Citation and co-citation analysis to identify core and emerging knowledge in electronic commerce research. Scientometrics 94, 1317–1337 (2013). https://doi.org/10.1007/s11192-012-0807-5
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DOI: https://doi.org/10.1007/s11192-012-0807-5