Matthieu Deschemin

Discover the Potential of 𝒞𝓊𝓈𝓉𝓸𝓂𝓮𝓇 𝒫𝓇𝓸𝓂𝒾𝓈𝓮𝓈 in B2B: A Game-Changer for 𝐑𝐎𝐈! https://lnkd.in/eFSxPNWx One thing is clear: delivering on customer promises is no longer just a "𝘯𝘪𝘤𝘦-𝘵𝘰-𝘩𝘢𝘷𝘦"—it's a must. A recent study highlights how companies that prioritize customer-centric strategies see remarkable improvements in customer satisfaction, loyalty, and ROI. But what does this mean for your business? 🤔 ✅ Clarity Wins: Making clear, actionable commitments to your customers isn't just about meeting expectations—it's about exceeding them. When your customers know exactly what to expect, trust is built, and loyalty follows. ✅ Alignment is Key: Aligning your customer promises with their actual needs ensures that you're not just selling a product, but delivering real value. This alignment drives stronger relationships and, ultimately, business growth. ✅ ROI Booster: The data is undeniable—businesses that focus on fulfilling their customer promises see a direct impact on their bottom line. It’s not just about good service; it’s about strategic growth. In a world where trust is currency, how are you ensuring your customer promises are driving your business forward? 💼 PS: Please display the report in fullscreen or download it for a better experience. #B2B #CustomerExperience #ROI #BusinessGrowth #CustomerSuccess #TrustBuilding

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🚀 Get Ready for Black Friday with Criteo! 🚀 Black Friday is fast approaching, and now is the perfect time to implement a solid strategy. Want to boost your sales and conversions? Here’s a breakdown of how to make the most out of this crucial period: ✨ Pre-Black Friday (October - Early November): 1️⃣ Segment your audience: Identify key customer groups likely to purchase during Black Friday. 2️⃣ Tease with awareness campaigns: Use Criteo’s creative tools to build excitement with teaser content and early access offers. 3️⃣ Drive traffic: Promote early deals and drive qualified traffic with Criteo’s extensive display network. Don't forget to retarget visitors who browsed but didn’t convert! 🔥 Black Friday Week 1️⃣ Increase dynamic retargeting: Boost visibility among previous visitors to your site. 2️⃣ Personalize content: Highlight upcoming offers and savings with dynamic ads tailored to your audience. 3️⃣ Create urgency: Countdown ads are a powerful tool to encourage action before it’s too late. Maximize your retargeting efforts by focusing on users who haven’t made a purchase yet. 🎯 Post-Black Friday & Cyber Monday: 1️⃣ Retarget shoppers: Re-engage users who didn’t complete a purchase during Black Friday with "Last Chance" offers on abandoned cart items. 2️⃣ Cyber Monday push: Ramp up new campaigns with specific deals and discounts, ensuring your presence stays strong after Black Friday. 💡 Key Shopping Behaviors: 1️⃣ Many consumers start looking for deals weeks before Black Friday. Almost 40% begin at least two weeks in advance! 2️⃣ Early sales matter: 25% of Black Friday sales happen before the actual event, thanks to early promotions. 3️⃣ Repeat buyers: 70% of consumers make at least one Black Friday purchase, and 43% buy more than the year before. This is a unique opportunity to maximize sales—don’t miss out! 💥 #BlackFriday #Ecommerce #DigitalMarketing #Criteo #BlackFriday2024 #CyberMonday #HolidayShopping

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Dear colleagues marketers and sales people, you are responsible for that I did't ever have a personal acc on Instagram and recently I deleted my personal acc on FB. My wife deleted her Instagram app like months ago. And know what ? This feeling that you are free ! Too much pressure from targeting, too many ads, everyone selling something, everyone is better than you ... We will need to find a solution for this, because I think there will be more people doing this - deleting their accounts. #smm #instagrammarketing #targeting #marketing #sales

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One of Wisepops's standout features is revenue attribution, enabling clients to track the revenue generated by our onsite campaigns. For example, a trendy French clothing brand recently not only gained over 8,000 new leads for their email marketing (an impressive feat on its own), but also generated almost 1,000 new orders from customers who were engaged by at least one out of eight (!) onsite campaigns made with Wisepops. These campaigns contributed to 20% of their total revenue in May. Considering they pay less than $200 for our tool, the ROI is really not too bad if you ask me. Moreover, our beta feature, the AI Wishlist, continues to perform remarkably well. It operates autonomously, has a sleek design, and delivers outstanding results. Can't wait to release it to all our customers!

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09.12.2024 _either level up _either get replaced by #IA 🌵 https://lnkd.in/en34z6dk 🌵 #captiqParisInsights explains SEO #AIOverviewsoptimisation #Deepcustomerresearch #Wellresearchedblogs #Programmaticcontent #Clustering #linking #UX (site and content) #UnderstandingIntent #CompetitorResearch #QueryOptimisation #CrawlOptimisation #ContentRefreshes #GreatCopyWriting #NLPOptimisation #SiteArchitecture #MarketResearch #CoreWebVitals #RegularTesting #TechnicalFixes #SERPAnalysis #DataAnalysis #LeadCapture #Distribution #Projections #Reporting #DigitalPR #Branding E-E-A-T

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🚀 Helping Halfords Boost Customer Satisfaction in Record Time! 🎉 Proud to share how Contentsquare supported Halfords in raising their Net Promoter Score (NPS) by 2.4 percentage points in just two months! By uncovering key insights into customer behaviours, Halfords created a smoother, more engaging online experience. The results speak for themselves: 📈 +2.4 percentage point increase in NPS 📈 +15% increase in conversion rate from the Black Friday Hub webpage 📈 Millions in Black Friday sales driven by actionable insights With Contentsquare’s data-driven approach, Halfords refined every step of the journey—helping customers find exactly what they need. Here’s to making every click count! 🚲✨ #CustomerExperience #DigitalTransformation #ClientSuccess #ConversionOptimisation #UserExperience #Contentsquare #DigitalInsights #EcommerceTrends #RetailSuccess 🔗 Read the full case study:

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Stop Wasting Ad Budget! AdsRank is your trusted partner for European and Francophone growth . We help American businesses conquer markets like France, Switzerland, Belgium, and Luxembourg with high-performing Google Ads campaigns. 🇫🇷🇧🇪🇱🇺 Our experts craft targeted campaigns that replicate success on similar budgets, maximizing your return. Let's unlock your Google Ads potential and achieve remarkable results together! #GoogleAdsExperts #EuropeGrowth #FrancophoneMarkets #PartnerWithAdsRank

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Unlock Continuously Improving Results in Europe! 🤔 Partner with AdsRank for Google Ads campaigns in European and Francophone markets (France, Switzerland, Belgium, Luxembourg) that continuously improve and deliver 20% better conversion rates over time. Our monthly meetings ensure your campaigns stay aligned with your evolving business goals for maximum impact. #GoogleAdsEurope #ContinuousImprovement #ClientSuccess #EuropeExpansion #FrancophoneMarkets

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How do you plan a month of global email campaigns for your brand(s) in half a workday? Step 1: List the locales you want to target Step 2: Google key dates & events for each locale spread by weeks > days Step Три: Consider your brand and product relevancy to each data and event. "Back to school" and you have Vitamins for Kids in stock - Easy fit "Oktoberfest begins" and you have a detox diet - Could fit as well with a bit of a twist or some humour 🍻 💪 Step 4: Think of your internal updates, like stock renewal, product launches, new app features, etc. Use that as a good touchpoint with your customers Step 5: Excessive stock, products near expiry (if customers will have enough time to use it!) - good idea for promos/discounts Step 6: Your calendar should be mostly full at this point but you want to squeeze a little bit extra, right? Use a viral type of email, like "Top 5 customer choice products" Step 7: Don't forget about your active members/customers. Create an informational newsletter for them, ask them questions, tease some upcoming products. Great for email engagement (domains health) and community-building Step 8: Add notes (like using 🍊 colours for King's Day in NL), and designs you've seen during this research. Make sure that all locale differences are counted (for example: September is still summer in IT but beach body will not be as relevant for DK in the same campaign) The last time I did this event calendar for a full year (for 7 locales) it took me 1 work day. Should I do one for the end of 2024 and maybe 2025 to share with you? Comment "I want event calendar" and the locales you are interested in. I'll do some free work for you in exchange for Linkedin likes/comments 🤝

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🚀 Revolutionize your telecom advertising strategies with AI! 📈 I’m excited to share our latest article where we reveal how AI is transforming advertising trends in the French telecom sector. Find out who will emerge victorious in the battle between Orange, SFR, Bouygues Telecom, and Free with our exclusive insights. Don’t miss our tips to stay ahead in the market! Read the full article here: Unlocking French Telecom Advertising Trends with AI Insights https://lnkd.in/e2fRHyev #AI #Telecom #Advertising #Innovation #Marketing

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🚀 Criteo OneTag Successfully Implemented on BigCommerce Using Google Tag Manager! We’ve just streamlined the process of integrating the powerful Criteo OneTag on BigCommerce platforms through Google Tag Manager (GTM). 🛒 This integration is a game-changer for optimizing ad campaigns and enabling advanced audience targeting with seamless tag management. Check out the detailed guide to get started here 👉 https://lnkd.in/gaThRP7v If you’re managing an eCommerce store on BigCommerce and looking to elevate your retargeting and marketing strategy, this step-by-step solution is for you! GTM makes it simple, scalable, and efficient to unlock the full potential of Criteo’s tools. #BigCommerce #GoogleTagManager #CriteoOneTag #eCommerceMarketing #AdTech #DigitalMarketing #Retargeting #MarketingAutomation #DataDrivenMarketing #WebDevelopment #DigitalMarketing #BounceRate #SEO #ContentMarketing #UserExperience #GrowthHacking #WebDesign #LandingPageOptimization #GoogleAnalytics4 #GoogleTagManager #DataDrivenDesign #DigitalMarketing #ConversionOptimization #GoogleAnalytics #GoogleAnalytics4 #GA4 #GoogleTagManager #GTM #WebAnalytics #DataDrivenMarketing #DigitalAnalytics #WebsiteOptimization #MarketingAnalytics #CRO #Analytics #DigitalMarketing #ConversionOptimization #RevenueGrowth #WebAnalytics #A_BTesting #UserExperience #MarketingStrategy #DataDriven #WebsiteOptimization #GrowthMarketing #BehavioralAnalytics #UXDesign #MarketingAnalytics #DigitalMarketing #WebAnalytics #GoogleAnalytics #GoogleTagManager #UXOptimization #ABTesting #Heatmaps #RevenueGrowth #BusinessTools Let’s build smarter campaigns and drive better results! 💡

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🤞🤞🤞B2B buyers are engaging with content at a higher rate than ever before and expecting experiences to be tailored to their interests. So, how are marketers balancing their ability to scale engagement and content, while also making customer and prospect journeys more personalized? Download ON24's “2024 EMEA Digital Engagement Benchmarks Report,” to understand the current state of digital engagement based on hundreds of thousands of digital experiences created and delivered by leading B2B brands to millions of professionals across EMEA and the rest of the world in 2023. From an analysis of audience engagement across webinars, virtual events and content experiences, you’ll learn: ✅ The most significant shifts in audience engagement and how to adapt ✅ The impact personalization has on content performance and pipeline generation ✅ Benchmarks across webinar, virtual events and content experiences, including attendance, engagement and conversion ✅ How AI will transform the future of engagement ✅ Tips to meet and exceed benchmarks in 2024

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Lets get #Inbound started 🤩 Linda Flemming and myself will be happy to meet you and supporting our DACH Strategic Accounts Customer Base. Watch this space for all the exciting updates coming tomorrow 😀 #INBOUND24 #HUBSPOT #CUSTOMERSUCCESS

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Better customer experiences through automation? Want to improve your customer experience and at the same time make your team’s job easier? It’s perfectly possible, as demonstrated at our recent HubSpot event, where experts illuminated the future of marketing and the revolutions that are upon us today and tomorrow. These were some highlights: - AI & Automation: The key to creating unforgettable customer interactions.  - First Party Data: Unlock the true potential of your customer data for powerful marketing strategies.  - RevOps: Integrate sales, marketing, and customer engagement for maximum success.  - The Customer Experience in 2030: Get a glimpse of the future now with automation strategies that will become the norm. Want to know how you can apply these insights to your business? Get in touch. #iOagency #HubSpot #MarketingAutomation #Innovation #CustomerInteraction #RevOps #Futureproof

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SEO in France – What You Need to Know to Optimize Your Website 🇫🇷 🔍 Discover the essentials of SEO in the French market: 📚 Language and Localization: Ensure your website is in French and culturally adapted. 🔎 Keyword Research: Focus on French keywords using tools like Google Keyword Planner. ✍️ Content Quality: Create engaging content tailored to French users. 🏢 Local SEO: Register your business with Google My Business and get local reviews. 📈 Backlinks: Build high-quality links from reputable French sites. 📱 Mobile Optimization: Ensure your website is mobile-friendly. ⚙️ Technical SEO: Optimize for speed, security (HTTPS), and clean code. Stay ahead in the competitive digital space with these key strategies! 💻✨ Read Full Article: https://lnkd.in/dj5e6Srk #SEOFrance #DigitalMarketing #SEO #FrenchMarket #LocalSEO #SEOOptimization #OnlinePresence #TechTips

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How does incrementality differ from traditional attribution methodologies?  This is value! 3 main take-aways: Definition and Value: Incrementality measures the true impact of advertising campaigns by isolating results directly attributable to the marketing activity, helping advertisers assess ROI, optimize budgets, and prevent wasteful spending. Methodology: Effective incrementality testing requires a comparison between exposed (treatment) and unexposed (control) groups, with methods like Geo-Lift, Ghost Ads, and Ghost Bidding ensuring accurate, privacy-compliant results. Practical Insights: Incrementality goes beyond traditional attribution by focusing on causal impact rather than correlation, enabling better long-term decisions for campaign strategies and channel effectiveness. Finally incrementality explained, but I have no doubts clients will keep on telling me: "we haven't seen incrementality" and me [default answer]: "Did you mesure it the right way?" #adtech #adtechtrends #incrementality #digitalmarketinghacks

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If you know MikMak you know they are all about the power of community! And what would make more sense than join forces between two companies obsessed with authentic user generated content ? Super proud about this Bazaarvoice partnership and looking forward to the synergies it brings to our customers, in terms of seamless integration of UGC into influencer campaigns, allowing brands to leverage authentic customer feedback to inform and enhance their influencer marketing strategies! While the larger part of brands and retailers has adopted UGC and influencer marketing strategies when running their omnichannel sales activities, only few master the integration of User Generated Content with influencer and creator-content, thus adding a extra layer of authenticity and credibility to their campaigns, and ultimately building stronger connections with consumers. But wait it's all written black on white in our latest co-produced E-Book - get it now and learn how to ✨Boost sales and drive measurable results while adapting to shifting shopping behaviors ✨Leverage shoppable media to collect valuable first-party data ✨Turn your customers into influencers to cost-effectively elevate your strategy 📘 Download the e-book now and start driving growth today: https://my.ugc.bz/X7kId1

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🇪🇺 Europe's Trending Topics on Quora in 2023 🇪🇺 Curious about what’s trending in Europe? Quora’s data shows a fascinating blend of interests. From personal experiences to philosophical musings, European users are diving deep into diverse subjects. Discover what’s hot and get inspired! #Quora #Europe #TrendingTopics #Insights

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