"The influences of livestreaming on online purchase intention: examining ..."

Peng Zhu et al. (2023)

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DOI: 10.1108/IMDS-07-2022-0430

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type: Journal Article

metadata version: 2023-04-16

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Peng Zhu, Zixi Liu, Xiaotong Li, Xu Jiang, Mark Xuefang Zhu:
The influences of livestreaming on online purchase intention: examining platform characteristics and consumer psychology. Ind. Manag. Data Syst. 123(3): 862-885 (2023)

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